Product Marketing Specialist, Apparel & Accessories

As a Product Marketing Specialist – Apparel & Accessories at WHOOP, you'll be responsible for creating product briefs that match consumer insights and brand positioning, coordinating exciting product launches, and collaborating with creative teams across various platforms. You'll help ensure that each product storytelling resonates and engages our members, making your role dynamic and influential.

To be considered for the Product Marketing Specialist role at WHOOP, candidates generally need a Bachelor’s degree in Marketing, Business, or related fields, along with at least 4 years of experience in product marketing or a similar area. Strong organizational skills and a passion for fitness and performance-driven brands are also highly valued.

The Product Marketing Specialist – Apparel & Accessories plays a crucial part in supporting WHOOP's mission by developing products that enhance human performance. By aligning marketing strategies with member needs and ensuring effective product storytelling, you'll help our community better understand their bodies and achieve their fitness goals.

Yes, the Product Marketing Specialist role at WHOOP is an in-person position based in the Boston office. This setting encourages collaboration and creativity, allowing you to connect directly with the marketing, design, and e-commerce teams.

Absolutely! At WHOOP, we believe that character and potential are just as important as experience. We encourage anyone interested in the Product Marketing Specialist role to apply, even if they don't meet every single qualification.

When discussing your experience with product marketing, focus on specific projects where you developed marketing strategies, created product briefs, and coordinated launches. Highlight how your efforts aligned with consumer insights and delivered successful outcomes.

When approaching market research, emphasize your methods for collecting data about consumer trends, competitor offerings, and market demands. Discuss how you analyze this information to inform product positioning and marketing strategies effectively.

A compelling product story should connect emotionally with the audience. Share your approach to developing narratives that showcase product benefits and resonate with consumers’ personal experiences, emphasizing WHOOP's mission of enhancing performance.

Discuss your organizational skills and time management techniques, such as using project management tools or methods. Explain how prioritizing by deadlines, project impact, and team needs ensures timely and effective project delivery.

Talk about your experience in fostering open communication and collaboration with creative teams. Highlight the importance of aligning marketing objectives and encouraging input from different stakeholders to generate innovative ideas.

Share a specific example of a product launch where you played a key role. Discuss your responsibilities, the strategy used, and the successful outcome, emphasizing how it impacted the team and the organization.

Emphasize your attention to detail and processes for verifying information in marketing materials, such as product specs, branding guidelines, and consumer insights to maintain consistency and accuracy throughout.

Explain that consumer insights are crucial in shaping product development. Emphasize that understanding members' needs, preferences, and pain points allows for creating targeted products that truly resonate with the audience.

Discuss your openness to constructive criticism and learning from feedback. Highlight how you incorporate input from team members and stakeholders to refine strategies and improve overall marketing effectiveness.

Share your passion for fitness and performance-driven brands and your admiration for WHOOP’s mission to enhance human performance. Discuss how you envision contributing to their goals through the Product Marketing Specialist role.