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Senior Business Analyst (Product)

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At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.

We are hiring a Senior Analyst to partner closely with our Product team with a focus on algorithms, supporting the broader Research and Sensor Intelligence teams in their efforts to utilize data and insights to make informed decisions on their roadmap and continuously improve the member experience. We are looking for an individual who can be fluent in data, driven by product thinking and is looking to deeply understand and tackle complex analytics challenges. This person should feel empowered to foster their own curiosity and raise support for ideas that meaningfully impact the WHOOP member experience.

*This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.*

RESPONSIBILITIES:

Collaborate closely with Product, Sensor Intelligence, Research and Data Science, Engineering, and Membership Services to break down and prioritize the product strategy and roadmap
Develop a deep understanding of WHOOP's algorithms and their outputs to effectively drive data-driven proposals to internal stakeholders on necessary changes
Generate and drive the strategic analytic roadmap to help further unlock insights about our algorithms and how they are embedded within the product to guide our product team with action-oriented recommendations.
Build scalable processes for large data sets, aiming to proactively identify and implement methods to inform key stakeholders and enable data-driven decision-making.
Collaborate with a high-performance team in a fast-paced environment, providing thought leadership to identify the most impactful ways to drive decisions and improve retention.

QUALIFICATIONS:

Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, or a related field.
4+ years of experience in marketing analytics, business intelligence, or a related field, ideally within a subscription-based, consumer, or digital marketing environment.
Proficiency in SQL and experience working with large datasets in cloud data warehouses (e.g., Snowflake).
Strong understanding of A/B testing principles and experimentation frameworks (e.g., Eppo).
Experience with marketing automation platforms (Iterable preferred) and customer segmentation tools (e.g., Hightouch).
Ability to translate complex data into actionable insights and communicate findings to both technical and non-technical stakeholders.
Self-starter with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment.
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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CEO of WHOOP

Will Ahmed

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Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About Senior Business Analyst (Product), WHOOP

At WHOOP in Boston, MA, we're on a mission to unlock human performance, making every user’s experience not just a number, but a journey towards optimization. As a Senior Business Analyst focused on Product, you will be integral in collaborating with our talented teams, especially the Product, Sensor Intelligence, Research, and Data Science departments. Your primary role is to dive deep into our algorithms, translating complex data into insightful proposals that can directly influence our product roadmap. Your analytical prowess will be pivotal in developing strategic insightful roadmaps that drive data-centric decisions. Embracing a fast-paced environment, you will have the freedom to nurture your curiosity and propose ideas that enhance our members' experience significantly. We value self-starters who thrive on challenges and seek to build scalable processes that can handle our sizeable datasets effectively. Proficiency in SQL and experience with marketing automation platforms will be essential as you communicate actionable insights to both technical and non-technical stakeholders. At WHOOP, we believe individual character is as valuable as experience, so even if you don’t meet every qualification, we encourage you to apply. Ultimately, in this role, you will not only drive our analytics strategy but also contribute to a culture of excellence in understanding and enhancing the WHOOP member experience.

Frequently Asked Questions (FAQs) for Senior Business Analyst (Product) Role at WHOOP

What are the key responsibilities of a Senior Business Analyst at WHOOP?

As a Senior Business Analyst at WHOOP, you'll collaborate with cross-functional teams including Product, Sensor Intelligence, Research, and Data Science to prioritize the product strategy. Your role involves developing insights from our algorithms, building data-driven proposals, and driving the strategic analytic roadmap that informs decision-making and enhances member retention.