Product Marketing Specialist, Apparel & Accessories

As a Product Marketing Specialist – Apparel & Accessories at WHOOP, you will create product briefs that reflect market trends and consumer insights, coordinate product launches, and collaborate with our marketing and creative teams. You’ll be responsible for developing compelling product stories that resonate across digital platforms, managing go-to-market strategies, conducting market research, and preparing presentations for stakeholders.

To qualify for the position of Product Marketing Specialist – Apparel & Accessories at WHOOP, you should hold a Bachelor’s degree in Marketing, Business, Merchandising, or a related field, along with 4+ years of relevant experience in product marketing or merchandising. Strong organizational skills, excellent written and verbal communication abilities, and a passion for fitness are highly valued.

The work environment for a Product Marketing Specialist – Apparel & Accessories at WHOOP is collaborative and vibrant, as the role requires working cross-functionally with various internal teams. This in-person position at the WHOOP office in Boston allows you to engage directly with team members, improving creativity and efficiency in all aspects of product marketing.

At WHOOP, we prioritize the vision of our employees, offering opportunities for professional development through mentorship, collaborative projects, and access to new challenges. As a Product Marketing Specialist – Apparel & Accessories, you will have the chance to create impactful campaigns that contribute to both your growth and the company's success.

Absolutely! At WHOOP, we understand that candidates may possess diverse experiences and talents that might not be explicitly listed as qualifications. We encourage anyone with a genuine interest in the Product Marketing Specialist – Apparel & Accessories role to apply, as we greatly value character and passion alongside experience.

When discussing your experience with product marketing, focus on specific projects you’ve led or contributed to, highlighting your role in developing go-to-market strategies and measuring their success. Use metrics whenever possible to demonstrate your impact.

To create a compelling product brief, begin by conducting thorough market research to understand consumer preferences and industry trends. Clearly outline the product’s unique value proposition and align it with the brand’s strategic goals to ensure everything is actionable.

Effective product launches rely on strong cross-functional collaboration. Discuss strategies such as setting clear timelines, actively coordinating with design and marketing teams, and implementing pre-launch marketing communications that engage the audience early.

Measuring success can include tracking key metrics such as sales figures, customer engagement rates, and overall brand awareness. Utilize both qualitative and quantitative data, and don’t forget to analyze customer feedback to drive future improvements.

Staying informed on market trends requires continuous research and networking. Discuss subscribing to industry publications, attending events, and utilizing analytics tools to monitor competitor activity and consumer interests relevant to the Apparel & Accessories sector.

Share a specific instance where you crafted a comprehensive narrative for a product launch, detailing your research process, the stakeholders involved, and the impact the storytelling had on customer engagement and sales conversion.

Prioritization involves analyzing deadlines, assessing each project’s impact on the overall business strategy, and utilizing project management tools for clear visibility. Share your method of balancing urgent versus important tasks.

Customer feedback is crucial as it guides product enhancements and marketing tactics. Explain how you implement surveys, monitor social media comments, and analyze customer reviews to inform your strategies and decision-making processes.

A passion for fitness and wellness ensures that you have a genuine connection with our brand and our audience. Share how your enthusiasm for these areas translates into more authentic marketing tactics that resonate with consumers looking for performance-driven apparel.

Ensuring alignment requires consistent communication and scheduled check-ins among teams. Discuss your strategies, such as using shared documents for updates, hosting regular meetings, and fostering an open environment for discussing challenges and milestones.