Social Media Manager

The Social Media Manager at Wing is primarily responsible for leading our organic social media strategy. This includes managing content across various platforms, writing and editing engaging posts, collaborating with multiple teams to source and develop content, analyzing performance metrics, and ensuring our social presence remains innovative and responsive to trends.

To qualify for the Social Media Manager role at Wing, candidates should have at least 4 years of experience managing social media, particularly within high-growth brands in technology, aviation, or logistics. A strong portfolio showcasing social media work, understanding of platform-specific best practices, and excellent writing and editing skills are essential.

A Social Media Manager at Wing should be comfortable with social media management tools like Sprout Social and Hootsuite, as well as design and video editing tools such as Canva and Adobe Creative Suite. Familiarity with social analytics tools is also important for optimizing our content strategies.

The Social Media Manager plays a critical role in community engagement at Wing. This includes monitoring conversations on social channels, responding authentically to our audience, and managing community engagement promptly to foster a positive brand image.

Wing promotes a collaborative and dynamic work culture, emphasizing creativity and strategic thinking. Social Media Managers will work alongside various teams, engage in cross-functional collaborations, and thrive in a fast-paced environment, making it an exciting place to hone your skills.

When answering this question, highlight specific projects you've worked on with tech brands, emphasizing your role in strategy, content creation, and engagement metrics. Be sure to mention how you adapted to platform-specific requirements and audience preferences.

Discuss the key performance indicators you're familiar with, such as engagement rate, reach, and conversion metrics. Provide examples of how you've used these analytics to refine strategies and improve future campaigns.

Explain your approach to creating a content calendar, including audience analysis, seasonal trends, platform-specific strategies, and key messaging aligned with broader marketing goals. Mention tools you utilize to plan and schedule content.

Talk about your regular practices for staying informed, like subscribing to industry blogs, following thought leaders on social media, attending webinars, or participating in relevant online communities to keep your content strategies relevant.

Use this opportunity to explain a specific situation where you effectively managed a social media crisis. Emphasize your communication strategy, responsiveness, and how you turned a potentially negative situation into a constructive outcome.

Discuss various strategies like interactive content, regular posts, community engagement tactics, partnerships with influencers, and data analysis to optimize content based on audience feedback and engagement metrics.

Explain your experience working with cross-functional teams such as design, product, and communications. Illustrate how collaboration enhances content quality and cohesion across marketing initiatives.

Share your methodology for engaging with the community, including active monitoring of conversations, responding promptly, and creating a tone that adheres to Wing’s brand voice while encouraging genuine interaction.

Discuss how you leverage data to inform creative decisions, ensuring that your strategies resonate with audiences. Provide examples of when data insights led you to rethink your content approach successfully.

Articulate your passion for Wing's mission in drone delivery and sustainability. Share your thoughts on how social media can play a pivotal role in conveying this vision and engaging audiences to embrace innovative delivery solutions.