Digital Marketing Analyst - Brazil

As a Digital Marketing Analyst at World Business Lenders, your main responsibilities include monitoring and analyzing lead quality to boost campaign performance, optimizing email marketing campaigns, and supporting ongoing email marketing initiatives with A/B testing. You'll create and manage marketing campaigns, conduct audience segmentation, and utilize HubSpot for campaign automation while tracking conversion metrics through Google Analytics and Ads to measure ROI.

Candidates aiming for the Digital Marketing Analyst role at World Business Lenders should have at least 3 years of experience in digital marketing with a strong emphasis on email marketing. Hands-on experience using Google Analytics, Google Ads, and Google Tag Manager is vital, alongside proficiency in audience segmentation and targeted marketing strategies. Strong analytical skills with an ability to derive actionable insights are essential for this position.

Yes, the Digital Marketing Analyst position at World Business Lenders is a fully remote role. You can work from anywhere, allowing for a flexible work-life balance while contributing to innovative marketing strategies and initiatives.

In the role of Digital Marketing Analyst at World Business Lenders, you will primarily utilize tools such as HubSpot for campaign automation and email marketing, alongside Google Analytics and Google Ads for tracking conversions and analyzing campaign performance. Familiarity with A/B testing tools and audience segmentation software may also enhance your success in this position.

Typically, the work schedule for a Digital Marketing Analyst at World Business Lenders is from 9:00 am to 6:00 pm Eastern time, Monday through Friday. However, you should be prepared for some flexibility in hours based on operational requirements, ensuring the company's marketing goals are met efficiently.

When answering this question, focus on specific email marketing campaigns you've managed, including any successes you've had in driving engagement or conversions. Highlight your familiarity with tools like HubSpot and discuss how you utilized A/B testing to optimize your strategies.

Discuss the analytics tools you use, emphasizing your experience with Google Analytics and Google Ads. Share a specific instance where you tracked KPIs and made data-driven recommendations that improved campaign performance.

Explain your approach to audience segmentation, detailing how you analyze customer data to create targeted campaigns. Provide examples of segmentation criteria you've used and the outcomes of your tailored marketing efforts.

To answer effectively, mention how you collaborate with different teams to understand business objectives and how you align your marketing goals accordingly. Use examples to illustrate how your marketing initiatives have directly contributed to achieving company goals.

Detail your experience with A/B testing and how it has influenced your marketing decisions. Discuss specific tests you've conducted, the hypotheses you formed, and the insights you derived from the results to improve user engagement.

Share a particular email campaign you managed, outlining the challenge, the strategies you implemented to improve performance, and the measurable results that followed. Highlight metrics like open rates, click-through rates, and conversion rates.

Your response should cover your practical knowledge of Google Ads, including how you set up and monitor ad campaigns and adjust bidding strategies. Share examples of successful campaigns where Google Ads played a significant role in achieving desired results.

Discuss various analytical tools and methods you are comfortable with, explaining how you utilize them to analyze marketing data. Mention how you interpret results to formulate actionable insights, and describe any reports you regularly generate.

Talk about your commitment to continuing education in the field of digital marketing. Mention relevant blogs, websites, or online courses you follow, as well as any industry conferences you've attended to keep your skills current.

In your response, emphasize your admiration for World Business Lenders' mission and the role of a Digital Marketing Analyst in supporting that mission. Share how your skills and experiences align with the company's values and goals, making sure to show enthusiasm for contributing to their success.