Director, Marketing Intelligence

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

Workday is seeking a passionate and forward-thinking marketing researcher to build and lead our Customer Intelligence discipline. This role is part of the Strategy and Operations team within Marketing.

The Marketing Strategy and Operations team is the engine that drives the entire Marketing department, from annual and quarterly planning, project execution and delivery, operating marketing technology, building global websites, and analyzing the performance of the business. At all times, we seek to inject insight, strategy, and operational excellence into the work that we do.

About the Role

This leader will be responsible for building and elevating the fields of marketing competitive intelligence , customer (and prospect) insights, and trends research,in this fast-paced Marketing organization. The mandate for this role is to help marketers better understand our competitors, customers, and prospects, and to guide them towards creating more powerful marketing. They will deliver business-driving, internal-facing work.

This leader must be a storyteller that can turn customer insights and market research into powerful and persuading stories that drive action and business impact. This will require understanding the big picture of Workday’s competitors, audiences, business, and marketing motions.

In addition to being a close partner, collaborator, and advisor to Product Marketing, Field marketers, Brand, Events Marketing and Communications, this role will work closely with the Marketing Strategy, Analytics, and Planning, Competitive & Market Intelligence (CMI), and Corporate Strategy.

This is an opportunity to build a function and influence an entire Marketing organization by delivering inspiring, actionable insights and deep customer understanding to Marketers of all stripes. This leader will be the voice of our customers and prospects in Marketing.

There will be five facets to this role:

 

• Marketing Competitive Intelligence

  • In partnership with Corporate Competitive & Market Intelligence, build a program to deliver insights regarding the way our competitors go to market, for Marketers, Sales teams, and other groups at Workday.

• Telling Stories with Insight

  • Turn customer and prospect research findings and competitive intelligence into insightful stories that motivate marketers to take strategic action 

  • Use multiple formats – including  data visualizations, in-person presentations and written summaries – to present findings in clear and inspiring ways to marketers and leaders

• Insight aggregation and synthesis

  • Consolidate insights from internal-facing research across Workday into Marketing for maximum benefit and impact

  • Identify, compile, and synthesize third-party market research that is relevant to our business

• Research advising

  • Partner with and advise marketers to define and execute bespoke or innovative types of research – especially audience, customer, or prospect research.

  • Support research and tracking programs already in place to optimize and scale

• Research and Insight oversight

  • Set vision and execution of this market intelligence function, while ensuring alignment with brand, demand generation, PR, and overall Marketing priorities.

  • Build and maintain the research oversight model, including new vendor selection and vendor reviews

In addition, this is a senior leadership role that will work with Workmates at all levels. So will be expected to demonstrate and role model cross-org leadership, including:

• Effectively communicate and present plans and performance up, down, and across the organization – including to key stakeholders and executives – to ensure transparency, alignment, and advocacy.

• Demonstrate an ability to take initiative, anticipate needs, and exercise independent and sound judgment.

• Establish repeatable processes, templates, and standards.

• Drive sophisticated, cross-functional, global initiatives for Marketing, as needed.

• Operate with agility, speed, collaboration, and positivity.

• Keep up on industry trends and engage appropriate counterparts outside of Workday to gain best-practice knowledge.

About You

Basic Qualifications

• 12+ years of meaningful professional experience in Voice of the Customer, market research, competitive intelligence, or a similar role at a publicly-traded company, global agency, or management consultancy.

• Experience building research and insights function and processes, including using AI and other technology to automate aspects of research

• High degree of confidence turning research and intelligence into insightful stories.

• Deep understanding of Marketing functions and the information and insights that drive their decisions.

• Ability to plan, manage, evaluate, and facilitate market both qualitative and quantitative research; experience managing research vendors.

• Proficient using Google Suite, MS Office Applications, Slack, and other enterprise applications.

Other Qualifications

• Diligent, independent and able to successfully manage multiple, concurrent project demands within established timelines.

Come join us and make a difference!

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $207,300 USD - $311,000 USD

 

Additional US Location(s) Base Pay Range: $175,100 USD - $311,000 USD

If performed in Colorado, the pay range for this job is $184,300 - $276,400 USD based on min and max pay range for that role if performed in CO.

03/31/2025

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!