Email Digital Marketing Analyst - El Salvador

As an Email Digital Marketing Analyst at World Business Lenders, you will monitor and analyze lead quality, optimize email marketing campaigns, support initiatives such as A/B testing, create and manage audience segments, and leverage HubSpot for campaign automation. Your job will also require tracking conversion metrics through Google Analytics, ensuring that WBL's marketing efforts are data-driven and effective.

To qualify for the Email Digital Marketing Analyst position at World Business Lenders, candidates should have at least 3 years of digital marketing experience with a focus on email strategies. Hands-on expertise in Google Analytics, Google Ads, and HubSpot is essential, as is the ability to analyze data and provide actionable insights based on campaign performance.

Yes, the Email Digital Marketing Analyst position at World Business Lenders is a fully remote opportunity. Candidates can work from anywhere in Turkey, LATAM, or India while adhering to the operational hours of 9:00 am to 6:00 pm Eastern time, Monday through Friday.

In the role of Email Digital Marketing Analyst at World Business Lenders, you will primarily use HubSpot for automation and campaign management, alongside Google Analytics and Google Ads to track and analyze conversion metrics. Your daily activities will involve leveraging these tools to enhance marketing performance and drive engagement.

As an Email Digital Marketing Analyst at World Business Lenders, you can expect a competitive USD salary along with paid time off (PTO). Employment in this contract/consultant role offers flexibility and the opportunity to work in a supportive remote environment.

To measure the success of an email marketing campaign, I focus on key performance indicators such as open rates, click-through rates, conversion rates, and overall ROI. Analyzing these metrics helps identify areas for improvement and assess whether the campaign achieved its objectives.

I have extensive experience using HubSpot for email automation, where I create automated workflows based on user behavior to engage customers effectively. This involves segmenting audiences for targeted messaging, setting up triggers, and analyzing performance data to refine our approach.

In A/B testing, I usually test one variable at a time—like subject lines, email copy, or call-to-action buttons—to understand what resonates more with the audience. By comparing open rates and engagement, I determine which version performs better and implement those insights in future campaigns.

Handling data privacy regulations is crucial in email marketing. I ensure compliance with GDPR and CAN-SPAM by obtaining explicit consent from users before sending emails, maintaining accurate records of consent, and allowing recipients to easily opt-out from future communications.

I find that segmenting audiences based on behaviors, preferences, and demographic factors is most effective. By tailoring content to specific segments, we can drive higher engagement rates as the messages resonate better with the audience's unique needs.

I approach content creation by first understanding the goals of our campaigns and the interests of our target audience. From there, I craft engaging subject lines, valuable content tailored to those interests, and clear calls-to-action that encourage desired actions.

My experience with Google Analytics involves setting up goals to track conversions, analyzing user behavior flow, and using the campaign tracking feature to assess the effectiveness of our email marketing efforts. This data guides my strategy for optimization.

An effective email subject line should be concise, compelling, and relevant. It should create a sense of urgency or curiosity, encouraging recipients to open the email. Personalization can also enhance the subject line's effectiveness.

To maintain a healthy email list, I regularly review bounce rates and engagement metrics, segment inactive users for targeted campaigns, and conduct periodic clean-ups to remove unsubscribed or unengaged contacts.

When analyzing an email campaign's performance, I prioritize metrics like open rate, click-through rate, conversion rate, and ROI. These metrics provide a comprehensive view of how well the campaign performed in achieving its objectives.