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Growth Marketing Manager

Ready to lead, disrupt and reinvent the sleep industry?


We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. 

  

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!


What you'll do:
  • You will be part of the Performance Marketing team or of one of our Country Marketing teams and will be responsible for both the strategic and operational management of our digital marketing channels for all our markets.
  • You will generate insights by developing a close and deep understanding of our marketing channels, customers, key markets and players, thus help us understand the customer journey and improve our marketing efficiency.
  • You will create ad-hoc analyses and reports through which you will identify growth potentials, optimizations and risks.
  • You will define actions and implement them based on your findings.
  • You will work on further development and implementation of marketing automation measures.
  • You will develop and create new strategies, processes and campaigns that help us grow together with the marketing and country teams.
  • You will perform A/B tests across all marketing channels.
  • You will research new marketing opportunities and bring the team to the next level.


Who we're looking for:
  • You have a degree in economics, mathematics, computer science or have an equivalent form of education.
  • You show initiative, are reliable, ambitious and have strong analytical skills.
  • You have a quantitative mindset and desire to work with data in order to find answers.
  • You have good knowledge with the Office package and ideally you already have gained some experience with Google Analytics, Google Ads, SEO, Facebook Ads, Affiliate Marketing or CRM.
  • It would be beneficial if you have already gained first-hand experience in the field of Performance Marketing or Data Analytics in the form of internships or as an employment.
  • Your strengths include team spirit and a sense of responsibility.
  • You are friendly, open and highly motivated to familiarize yourself with a complex subject area and are willing to contribute your multi-tasking talent.


What we offer:
  • A combination of personal and company growth to accelerate your career and help you reach your goals.
  • The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
  • Wellbeing activities
  • Hybrid home office policy
  • Flexible schedules
  • Pet-friendly office
  • Monthly salary + pantry & restaurant vouchers
  • Benefits higher than the law


Become an Emmie


Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​


We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.


Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!

Average salary estimate

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What You Should Know About Growth Marketing Manager, Emma – The Sleep Company

Are you ready to take your marketing expertise to the next level as a Growth Marketing Manager at Emma – The Sleep Company in Mexico City? If you're passionate about leading innovative strategies and making an impact in the sleep industry, this might just be the opportunity you've been searching for! At Emma, we pride ourselves on being the world's largest D2C sleep brand, and we are looking for someone like you to help us grow even further. In this role, you will dive into both strategic and operational management of our digital marketing channels, analyzing customer journeys and improving marketing performance across various markets. You’ll conduct thorough research, create insightful reports, and develop new strategies that take our marketing efforts to the next level. If you thrive on working with data, enjoy A/B testing, and are eager to explore fresh marketing opportunities, then you’ll fit right in with our diverse and driven team. Our culture is built on collaboration and knowledge sharing, so expect to make lasting connections while pushing yourself to excel. Ready to shape the future of sleep with us? Let’s make it happen together at Emma!

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at Emma – The Sleep Company
What are the key responsibilities of a Growth Marketing Manager at Emma?

As a Growth Marketing Manager at Emma, you'll be responsible for the strategic and operational management of digital marketing channels across all markets. This includes developing insights into customer journeys, improving marketing efficiency, conducting analyses, A/B testing, and defining actionable strategies to enhance growth and performance.

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What qualifications do I need to apply for the Growth Marketing Manager position at Emma?

To qualify for the Growth Marketing Manager role at Emma, you should have a degree in economics, mathematics, computer science, or a related field. Additionally, prior experience in Performance Marketing, Data Analytics, or relevant internships is beneficial. Strong analytical and quantitative skills are essential to thrive in this position.

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What kind of projects will I work on as a Growth Marketing Manager at Emma?

In the Growth Marketing Manager role at Emma, you will work on exciting projects that involve creating and implementing marketing automation measures, developing new strategies, and running campaigns. You’ll have the opportunity to manage multiple projects, contribute to innovative marketing efforts, and help shape the customer experience.

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How does Emma support the growth and development of its Growth Marketing Managers?

Emma offers a nurturing environment for personal and professional growth. As a Growth Marketing Manager, you'll enjoy mentorship, the chance to work on challenging projects, and partake in well-being activities. Additionally, Emma promotes continuous learning to ensure that you and your skills evolve along with the company.

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What is the work environment like for Growth Marketing Managers at Emma in Mexico City?

The work environment for Growth Marketing Managers at Emma is dynamic and collaborative. With a hybrid home office policy and flexible schedules, you’ll enjoy a supportive culture that encourages creativity and teamwork. Plus, our pet-friendly office and diversity ethos make it an inspiring place to work.

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Common Interview Questions for Growth Marketing Manager
How do you prioritize tasks and manage multiple projects as a Growth Marketing Manager?

To effectively prioritize tasks as a Growth Marketing Manager, I first assess project deadlines and importance to the overall marketing strategy. Using project management tools, I maintain a clear overview of progress and timelines, ensuring I allocate sufficient time to critical tasks while remaining adaptable to shifting priorities.

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Can you explain your experience with data analysis in a marketing role?

In my previous positions, I routinely used data analysis to glean insights from marketing campaigns. By utilizing tools like Google Analytics and CRM systems, I was able to assess customer behavior, optimize campaigns, and adapt strategies based on analytical findings to drive engagement and conversion rates.

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What strategies would you employ to improve our digital marketing efficiency?

To improve digital marketing efficiency, I would analyze existing customer journeys to identify bottlenecks, implement A/B testing for continuous optimization, and leverage marketing automation tools to enhance targeting and timing. Additionally, I would ensure a data-driven approach to refine strategies based on real-time feedback.

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Describe your experience with A/B testing and its significance in marketing.

I have conducted numerous A/B tests to evaluate the effectiveness of various marketing strategies, such as ad copy or landing page designs. A/B testing helps to gather quantitative data on what resonates with audiences, leading to data-informed decisions that optimize conversions and overall marketing performance.

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How would you define the customer journey, and why is it important?

The customer journey outlines the process a customer takes, from awareness of a product to purchase and beyond. Understanding this journey is crucial for a Growth Marketing Manager, as it helps tailor strategies to enhance customer experience, address pain points, and ultimately drive sales.

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What marketing automation tools have you used, and how have they benefited past projects?

I've utilized several marketing automation tools, including HubSpot and Mailchimp. These tools have allowed me to streamline communication, segment audiences for targeted messaging, and analyze performance metrics, which significantly improved campaign efficiency and customer engagement.

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Can you give an example of a successful marketing campaign you managed?

In my last position, I launched a digital campaign that integrated social media and email marketing. By using A/B testing for subject lines and content, we increased open rates by 30% and conversions by 20%, demonstrating the power of data-driven decision-making in campaign success.

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How do you stay current with trends in growth marketing?

I stay current with growth marketing trends by subscribing to industry blogs, participating in webinars, and engaging with marketing communities on social media. Staying connected with peers and experts allows me to incorporate new ideas and techniques into my own strategies.

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What role does collaboration play in your marketing approach?

Collaboration is essential in my marketing approach. By working closely with cross-functional teams, I can ensure alignment on goals, share diverse insights, and develop cohesive strategies that effectively engage target audiences and drive results.

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Why do you want to work as a Growth Marketing Manager at Emma?

I am excited about the opportunity to work as a Growth Marketing Manager at Emma because I admire the company’s commitment to innovation in the sleep industry. I believe that my analytical skills and passion for data-driven marketing align perfectly with Emma's mission, and I look forward to contributing to its growth.

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Emma - The Sleep Company is a founder-managed company and with 1.5 million mattresses sold in 2020, the world's leading D2C sleep brand. Founded in 2013 as Bettzeit GmbH by Dr. Dennis Schmoltzi and Manuel Mueller, the Sleep Tech company is based i...

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Full-time, hybrid
DATE POSTED
March 21, 2025

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