Senior Product Marketing Manager, FINS

As the Senior Product Marketing Manager at Yext, you will lead the strategy and execution of product marketing initiatives specifically for our financial services vertical. This includes creating vertical growth strategies, developing messaging tailored to financial service buyers, and collaborating with cross-functional teams to enhance sales enablement. Your focus will be on ensuring that Yext's offerings meet the unique needs of the financial services market while driving pipeline and revenue growth.

To qualify for the Senior Product Marketing Manager position at Yext, candidates should possess a minimum of 10 years of experience in B2B SaaS product marketing, with a strong preference for those with a background in financial services. Proven success in developing and executing sales enablement programs, crafting clear messaging, and managing cross-functional projects are essential. Strong analytical skills to evaluate market opportunities and measure performance will be key to your success in this role.

Collaboration is a crucial aspect of the Senior Product Marketing Manager role at Yext. You will work closely with Sales, Product, and Marketing teams to create effective enablement tools, develop tailored messaging, and drive marketing efforts that align with business goals. This collaboration helps create a unified approach to reaching financial services audiences and ensuring consistent communication across various channels.

Success in the Senior Product Marketing Manager role at Yext hinges on your ability to translate complex product capabilities into clear value propositions. Additionally, proficiency in project management, strong cross-functional collaboration skills, and a data-driven mindset for tracking performance metrics are essential. Strong presentation skills to communicate insights effectively, along with a creative approach to marketing strategy development, will also contribute to your success.

Yext offers a competitive benefits package for Senior Product Marketing Managers, including health, dental, and vision insurance, retirement plans, and paid time off. Additionally, successful candidates may have the opportunity for equity compensation and performance-based bonuses. Yext is also committed to building an inclusive culture, ensuring that every employee feels valued and empowered.

In your response, highlight specific projects and accomplishments that showcase your ability to craft compelling marketing strategies targeted at financial services. Mention any unique insights you gained about the industry and how they informed your marketing approach, emphasizing your capacity to resonate with this audience.

Discuss your methodology for gathering insights and feedback from customers, sales teams, and market research. Explain how you prioritize your messaging based on what resonates with the target audience, and provide examples of successful messaging you’ve crafted in the past.

Detail the processes you’ve implemented to foster open communication and cooperation between sales and marketing teams. Share specific strategies, such as regular check-ins, collaborative workshops, or joint projects to align goals and share insights.

Use this opportunity to showcase a successful campaign, discussing its goals, strategies you implemented, and the measurable impact it had. Include data points like conversion rates or revenue increases to illustrate the success and the key takeaways you derived from the experience.

Describe your research methods for staying updated on market trends, including analyzing competitors, customer feedback, and industry reports. Explain how you translate this information into actionable marketing strategies that capitalize on emerging trends.

Discuss the tools you’ve used for project management, analytics, and marketing automation. Explain how you've leveraged these tools to improve efficiencies and track the success of your marketing initiatives.

Share your approach to project management, outlining how you assess urgency and importance when prioritizing tasks. Discuss any specific techniques you utilize, such as the Eisenhower Matrix or agile project management methodologies.

Emphasize your attention to detail in adhering to compliance requirements. Share how you collaborate with legal teams or regulatory consultants to ensure all marketing materials meet industry guidelines and safeguard against any potential risks.

Discuss the key performance indicators (KPIs) that are most relevant to product marketing, such as lead generation, conversion rates, customer retention, and revenue growth. Share examples of how you’ve used these metrics to refine strategies and improve performance.

Relate a specific instance where you had to adjust your marketing plan on short notice due to unforeseen circumstances. Explain the factors that led to the change and the successful results that came from your adaptable approach.