Psychiatry Regional Marketing Manager, Mountain West - job 1 of 2

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

(This role can be hired as a Grade 18 or 19; candidate experience will determine grade.)

Lead regional marketing strategy and execution for target accounts in assigned geography. Align External Expert (EE) interactions with Psychiatry strategic imperatives. Ensure optimization of brand P&L through effective resource prioritization.

Key responsibilities:

• Develop, implement, and maintain accountability for interactions and feedback with key EEs. Must be able to interact effectively with national and regional EEs and be able to confidently represent AbbVie’s interests while searching for solutions that ultimately improve patient care. Must identify emerging EEs, both physicians and mid-levels, to expand the AbbVie footprint in the Psychiatry space.

• Responsible for specific geographical areas of the country, understanding market drivers, competitive landscape, and provider dynamics. Translate local area business needs into local strategies while informing national marketing plan. Work to develop strategic and tactical plans individualized for EEs and ensures consistent tactical execution throughout the year to drive key business initiatives as measured by key performance indicators.

• Work effectively with professional and patient societies as well as develop new relationships with local/regional advocacy organizations.

• Manage speaker programs, meetings, and medical education projects for assigned geography within assigned budget. Continually evaluate and apply knowledge of the effectiveness and efficiency of key tactics. Effectively manage projects to deliver high-quality work in a timely fashion (meet deadlines). Ensure that regulatory and compliance guidelines are followed.

• Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Use appropriate data sources to evaluate effectiveness of promotional tactics and develop business strategy.

Qualifications

• Bachelor’s degree in health, sciences, pharmacy or business-related field preferred or relevant and equivalent industry experience required
• Relevant and equivalent industry experience required in lieu of a bachelor’s degree is at least five (5) years of experience with three (3) or more years of experience within the pharmaceutical/health/science industry preferred and a high school diploma/GED required
• Proven track record of leadership success and solid presentation skills. Strong business acumen and proficient use of business tools; possesses strategic and critical thinking capabilities.
• Proactively identifies customer style / behavior and adapts quickly all aspects of selling approach. Operates effectively in a matrix environment.
• Preferred: Proven track record of success in sales performance within respective therapeutic areas.
• Preferred: Commercial pharmaceutical industry experiences such as physician/account based selling, training, managed health care or marketing preferred.
• Preferred: Demonstrates in-depth scientific, therapeutic, product, and competitive knowledge and is recognized as an expert resource by all relevant stakeholders
• Preferred: English language proficiency verbally and in writing (for all non-English speaking countries).
• An essential requirement of your position is to satisfy all applicable health care industry representative (HCIR) credentialing requirements to gain and maintain entry into facilities and organizations that are in your assigned territory. You must also be in good standing and/or eligible to obtain these credentials.
• These HCIR credentialing requirements may include, but are not limited to, background checks, drug screens, proof of immunization/vaccination for various diseases, fingerprinting and specific licenses required by individual state or cities. Please remember that you are solely responsible for ensuring that you satisfy all HCIR credentialing requirements and for any associated liability for failing to do so. AbbVie has resources available to you to help answer questions you may have.

Key Stakeholders 

External: Specialty Physicians in Therapeutic brand area, pharmacists, nurses, others depending on brand plan.
Internal: In-field team members, Sales Management (i.e. DSM), Marketing Management, Training, Customer Excellence, & Brand Plan stakeholders.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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