Associate Director, Integrated Planning & Strategy

The Associate Director, Integrated Planning & Strategy at DEPT® is responsible for leadership and strategic oversight in full-funnel media strategies and planning. This role involves elevating client ambitions, developing communication plans, and collaboration across various client and internal teams to ensure the execution of holistic media campaigns that drive growth.

Ideal candidates for the Associate Director, Integrated Planning & Strategy role at DEPT® should have over 5 years of leadership experience in cross-channel media strategy, with a strong emphasis on digital channels. Experience in paid social media campaigns and a robust understanding of data-driven strategies are crucial for success in this position.

As an Associate Director, Integrated Planning & Strategy, you'll play a pivotal role in building trust and rapport with senior-level clients. This includes closely collaborating with clients to understand their business needs, identifying growth opportunities, and providing actionable, proactive strategic recommendations that help achieve their goals.

The culture at DEPT® is described as collaborative and open, promoting a best-idea-wins mentality. This supportive environment encourages personal and professional growth, making it an exciting place for Associate Directors to lead projects and innovate while enjoying flexibility and autonomy.

DEPT® is committed to supporting your professional development as an Associate Director, Integrated Planning & Strategy. You'll have the opportunity to lead the development of new strategies, collaborate across departments, and potentially shape the direction of the Integrated Planning practice both in North America and globally.

Certainly! When discussing my experience with full-funnel media strategies, I highlight specific campaigns where I successfully integrated outreach, consideration, and conversion strategies, focusing on how each stage engages the customer and drives them through the sales funnel. It's essential to discuss measurable outcomes, showcasing how these efforts contributed to overall client goals.

I prioritize understanding the client's business objectives and values, which I achieve through active listening and open communication. By becoming a trusted advisor rather than just a service provider, I cultivate long-standing relationships that lead to collaborative success and growth.

My process for developing a media strategy begins with thorough research on consumer insights and market trends. I then set clear objectives and KPIs, craft an audience profile, determine the right media channels based on the target audience, and establish a measurement framework to assess effectiveness post-execution.

I stay current with marketing trends through continuous learning, attending industry webinars, subscribing to leading marketing journals, and engaging in professional networks. This ongoing education enhances my strategic approach, allowing me to incorporate innovative techniques into campaigns for superior results.

In a previous role, I faced a challenge with a client who was hesitant to embrace new media strategies. I organized a series of data-driven presentations showcasing potential ROI and success stories, resulting in a shift towards more innovative solutions. Building trust through transparent communication was key in this transformation.

Data is central to my strategic planning process. It informs decisions on audience targeting, content creation, and campaign optimization. I employ analytics tools to monitor performance, adjust strategies in real-time, and ensure that campaigns are aligned with client objectives, driving meaningful results.

I assess media campaign effectiveness by measuring predetermined KPIs such as engagement rates, conversion metrics, and overall ROI. Post-campaign analysis helps to determine which elements worked well and where improvements can be made for future initiatives.

To encourage teamwork across departments, I foster open communication and collaborative brainstorming sessions. Establishing common goals and integrating feedback loops between teams helps ensure everyone is aligned, which ultimately enhances the quality of our campaign executions.

I have over three years of direct experience in planning, executing, and optimizing paid social media campaigns. I focus on identifying the right audience segments and crafting engaging ad content that resonates with them, measuring performance metrics to iterate on campaigns effectively.

My leadership style is participative and supportive. I believe in empowering my team by actively involving them in decision-making and encouraging their contributions. This approach fosters a sense of ownership and motivation, leading to improved team dynamics and outcomes.