Field & Channel Marketing Manager, TOLA

As the Field & Channel Marketing Manager at Abnormal Security, you'll plan and execute integrated regional and channel marketing programs. This includes webinars, executive events, trade shows, and sponsorships designed to drive demand and support sales goals. You’ll collaborate closely with sales and channel partners to develop a robust pipeline generation plan and localize corporate campaigns to fit the Ohio Valley market effectively.

Candidates for the Field & Channel Marketing Manager role at Abnormal Security should possess a minimum of 2 years of relevant B2B marketing experience, particularly in field, channel, or demand generation. Additionally, a strong understanding of the cybersecurity industry, experience in executing local and virtual marketing initiatives, as well as being highly metrics-driven with analytics experience, are essential qualifications.

Success for the Field & Channel Marketing Manager at Abnormal Security is typically measured by the effectiveness of executed marketing programs in generating leads and driving sales. This involves tracking campaign performance metrics and ROI through marketing automation and CRM tools to optimize strategies and ensure impactful results aligned with overall pipeline goals.

Important skills for the Field & Channel Marketing Manager at Abnormal Security include strong organizational abilities, effective collaboration and interpersonal skills, an analytical mindset for metrics and performance tracking, and a proactive approach to managing multiple projects in a fast-paced environment. An understanding of sales enablement and the cybersecurity landscape is also beneficial.

Yes, occasional travel is required for the Field & Channel Marketing Manager position at Abnormal Security, estimated at about 10–15%. This travel may involve attending events, trade shows, and meetings with partners throughout the TOLA region.

When answering this question, highlight a specific campaign where you were responsible for planning and execution. Discuss the objectives, your approach, the channels utilized, and most importantly, the results—how it contributed to pipeline growth or brand enhancement. Use metrics to quantify your success.

Discuss your organizational skills and tools you utilize for project management, such as calendars or task management software. Explain your process for evaluating project urgency and importance to meet deadlines while ensuring quality execution. It’s also good to mention how you handle competing priorities.

Acknowledge the importance of collaboration with sales teams. Discuss how you work closely with them to understand their goals and tailor your strategies accordingly. Mention any specific frameworks or feedback loops you use to ensure that marketing and sales initiatives are aligned.

Speak about your familiarity with marketing automation tools, CRM, or data analytics platforms. Highlight specific metrics you’ve tracked in previous roles, explaining how that data influenced your marketing strategies and decisions to optimize performance and achieve results.

Explain your understanding of audience segmentation and the importance of tailored messaging. Provide an example of how you adjusted a marketing message to resonate with different personas, ensuring that you consider their pain points and interests for effective engagement.

Discuss your approach to researching local market trends and customer needs. Explain how you collaborate with local teams and partners to design programs that are relevant and impactful, ensuring alignment with corporate objectives while addressing regional nuances.

Highlight the importance of events for building relationships and generating leads. Share examples of types of events you've organized, and emphasize how events are integrated into your broader marketing strategy to create touchpoints with potential clients and partners.

Discuss your understanding of sales needs and the collaboration involved in creating effective marketing collateral. Talk about how you gather requirements from sales teams and any processes you have in place to ensure that materials support their efforts and enhance client conversations.

Mention specific tools such as Marketo, Salesforce, or analytics platforms you have experience with. Discuss how these tools aid in campaign management, tracking performance, and reporting results, reinforcing your data-driven approach to marketing.

Express your enthusiasm for joining Abnormal Security, emphasizing its innovative approach to cybersecurity. Discuss the company's commitment to growth, collaboration, and the impact you hope to make as part of their dynamic marketing team.