Associate Director, Growth Marketing
Department
Booth Executive Education: Marketing 2
About the Department
Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.
Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.
For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.
Job Summary
This role will have a high focus on program campaign marketing management – from strategy, organization, cross-team and vendor collaboration, and execution. The ideal candidate is a strategic, results-oriented marketer with expertise in direct and digital marketing, value proposition, and campaign optimization. They will excel at cross-functional collaboration and leveraging analytics, technology, and operations to create and measure the impact of integrated campaigns for B2B2C and B2B audiences.
Responsibilities
- Designs and executes integrated, data-driven marketing campaigns to achieve enrollment and revenue goals for custom programs, group enrollment, and open enrollment.
- Develops and executes targeted marketing strategies to promote group enrollment and custom programs, showcasing their value to B2B clients.
- Collaborates with business development and enrollment teams to create tailored marketing assets that drive pipeline growth.
- Works closely with the enrollment team to align marketing efforts with sales goals, ensuring seamless execution and communication.
- Manages inbound and outbound marketing channels, including email, direct mail, in-house channels, social, and paid media, ensuring alignment with business priorities.
- Supports strategy, planning, and execution of paid digital media campaigns, including media buying and vendor coordination.
- Coordinates the creation of digital marketing assets, such as social media ads, banners, landing pages, and content, ensuring consistency with brand standards and campaign goals.
- Fosters partnerships with internal teams, agencies, and vendors to deliver cohesive and impactful marketing strategies.
- Oversees marketing budgets and resources to maximize ROI, and manages purchase order submissions, invoices, and contract reviews.
- Coordinates with external vendors to ensure high-quality and timely execution of direct mail and digital media campaigns.
- Leverages data analytics tools to track campaign performance, derive actionable insights, and identify areas for optimization.
- Develops and presents reports on key marketing initiatives, including campaign effectiveness and revenue impact.
- Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
- May assist managing relationships with external sales agencies.
- Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.
Work Experience:
Certifications:
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Preferred Qualifications
Education:
- Bachelor’s degree.
Technical Skills or Knowledge:
- Background with marketing automation tools, ideally with Marketo
- Familiarity with website content management tools such as SiteCore.
- Familiarity with CRM tools such as Salesforce.
Preferred Competencies
- Manage multiple projects simultaneously, meeting goals and timelines.
- Excellent organizational skills and detail-orientated.
- Maintain efficiency and focus in dynamic, ever-changing work environments.
- Think strategically, understanding and balancing various goals.
- Skilled at making analytical, data-driven decisions.
- Strong written and verbal communication skills.
- Manage cross-functionally across an organization and work with external partners.
- Professional demeanor with the ability to work successfully as member of team.
Working Conditions
- This position is currently expected to work a minimum three days per week in the office.
Application Documents
- Resume/CV (required)
- Cover Letter (required)
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Role Impact
Scheduled Weekly Hours
Drug Test Required
Health Screen Required
Motor Vehicle Record Inquiry Required
Pay Rate Type
FLSA Status
Pay Range
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.
Posting Statement
The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
Average salary estimate
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Are you ready to elevate your marketing career? The University of Chicago Booth School of Business is on the lookout for an Associate Director of Growth Marketing, nestled in the vibrant city of Chicago! Here, in an esteemed institution recognized for its excellence, you will have the unique opportunity to amplify global marketing campaigns aimed at lead generation and customer acquisition. The role promises an exciting journey where creativity meets data-driven strategy specifically focusing on custom programs, group enrollment, and open enrollment across our campuses in Chicago, London, and Hong Kong. You’ll find yourself at the helm of crafting innovative marketing strategies that highlight our standout educational offerings, while fostering collaborations across teams and with partners. Dive into areas like campaign management, digital marketing, and analytics, bringing measurable results and optimizations to life. It’s a chance to not just lead but to innovate within a dynamic culture that values education and impactful business solutions. Your expertise will not only foster pipeline growth but will also enhance the learner experience at one of the top business schools in the world. So, if you’re a strategic, results-oriented marketer ready to make your mark, Chicago Booth is excited to meet you and embark on this enriching mission together!
The University of Chicago ranks among the world's most esteemed major universities. It has an enrollment of around 15,600 students, about half of which are graduate and professional students. It has a student/teacher ratio of about 7:1. The school...
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