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Sales Development Representative- West Region

Our Vision is to be the Most Trusted, Flexible and Easy to Use Hybrid Cloud Data Platform.  Actian is transforming industries by empowering companies to accelerate application modernization and simplify the Cloud journey.  Our customers use the Actian Data Platform to unify their siloed data, explore and securely exchange data to run a variety of analytic workloads that provide real time business insights at a fraction of the cost.  We have 24 of the Fortune 100 companies using Actian technology in some of the most mission critical applications that impact your daily life.


Who We Are Looking For

We are looking for the future’s top salespeople so if you have a passion for sales, an eagerness to learn and grow, and love to run at a fast pace, this is the role for you. As a Sales Development Representative (SDR), you will be strategizing with your paired Field Sales Rep, reaching out to both Mid-Market and Fortune 1000 companies, and providing valued insights and stories that showcase Actian technology and unique value proposition. With Actian’s data technology fueling your day-to-day analytics to support your selling + our investments in innovative sales automation tools at your fingertips, you will be responsible for prospecting new business and tapping into our existing base, continually learning new skills that will prepare you for the fast track into more senior sales roles in the future – including Senior SDR roles, Territory outside sales, and Account Manager roles.  At Actian we have a passion for helping customers.  If you are an entrepreneurial and motivated self-starter, Actian’s innovative cloud data and hybrid technologies offer you a fast-track to engaging with some of the most innovative prospects and customers driving the future of data at work across healthcare, supply chain, retail, finance, and B2B Customer 360 initiatives cutting across all segments.


Sales Development Role:
  • Working in a sales team environment, with Account Executives, Technical engineering, and Renewal/Customer success, the sales development representative is the ‘tip of the spear’ that makes the best first impression with all new prospective customers – you get the meeting & create the new opportunity
  • Utilize cutting-edge front-line sales & prospecting tools to creatively plan and connect with prospective customers
  • Prospect: Identify and prioritize accounts that are most likely to generate revenue based on your territory and teaming with local sales management, account executives, and Actian’s ideal customer profile.   You will have the most cutting-edge technology enabling prospect scoring/prioritization (example – digital web traffic, highly engaged prospects that require higher outreach)
  • Outreach: Plan how to get in touch with accounts and conduct outreach in a modern sales methodology and capacity.  Utilize best first impression across multi-channel selling to differentiate Actian (phone, email, social media). 
  • Engage: Build relationships and generate engagement/awareness with key decision makers, adapting messaging to the different stakeholders, making sure they understand the value we bring and get excited about Actian’s cutting edge technology 
  • Sell: discover prospective customer pain points and be prepared to tell the Actian story & a few customer success stories to clearly differentiate why Actian is a game changer in multi-cloud data & analytics
  • Qualify: Gather information needed to qualify the prospects and document the information into a winning sales plan in salesforce.com 
  • Stay organized and synthesize and report learnings from your client interactions on a regular basis to sales management, account executives – and take ownership to convert small data points & interactions into a new sales opportunity


Key Priorities:
  • Qualify accounts, including multiple prospects within one account/department,  thoughtfully nurturing and developing leads with a strategic and collaborative approach
  • Lead account and prospect research to build a world-class customer database for your territory in an organized manner utilizing advanced prospecting tools at your fingertips
  • Contribute to and develop key messaging and content to drive repeatability against our Ideal Customer Profile, Targeted Personas, and 1:1 Account ABM
  • Consistently achieve qualified meeting/opportunity creation quota and productivity goals for your territory
  • Manage an organized territory plan, and maintain Salesforce.com with precision to represent your territory to sales management and roll-up clean reports for the entire sales extended team follow-up and management of identified opportunities
  • Set and run discovery calls with your POD team 
  • Create and Manage Stage 1 Opportunities


What you'll need to be successful:
  • 1+ years of sales or service experience. Prior track record of Sales Development role success is preferable
  • You're an engaging communicator, comfortable speaking with managers, executives, and customers via phone, e-mail, and multi-channel (social media)
  • A measurable track record of succeeding in a goal-oriented environment
  • Experience with the mid-market/enterprise space
  • You believe that customer success and satisfaction starts with sales and continues across the company – including creating a best first impression
  • You're creative and a self-starter, with a desire to help people see a problem in a new light
  • You take initiative with confidence, creating and executing plans for improvements and implementation
  • Creativity, perseverance, and inquisitiveness about data, analytics, and new technology, combined with the desire to help enterprises solve problems in new ways
  • A collaborative and proactive contributor with a focus on meaningful outcomes. When you find problems, you look to identify solutions
  • Strong written and verbal communication skills. Experience with email cadence/template development
  • Experience in the world of enterprise SaaS and analytics is a definite plus
  • Prior sales training and experience with Salesforce.com is preferred
  • Ability to use modern sales prospecting tools, including: ZoomInfo, SalesLoft/Outreach, Uberflip, LinkedIn SalesNavigator, Drift chat


We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying. 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Sales Development Representative- West Region, Actian Corporation

Are you ready to kick-start your career in sales? Join Actian as a Sales Development Representative in Sunnyvale, California, where our mission is to empower industries with our innovative Hybrid Cloud Data Platform. At Actian, we pride ourselves on being the trusted name for Fortune 100 companies as they embark on their data modernization journeys. In this dynamic role, you'll partner closely with Field Sales Reps to target Mid-Market and Fortune 1000 companies, sharing insights and compelling stories about our cutting-edge technology. Your daily tasks will involve strategizing, prospecting new business opportunities, and engaging with key decision-makers to showcase how Actian can solve their data challenges. You'll leverage advanced sales tools to prioritize accounts and execute modern outreach strategies across phone, email, and social media, ensuring you make that all-important first impression. We're looking for self-starters who thrive in fast-paced environments and are eager to learn and grow their sales acumen. If you have a passion for helping customers and solving problems creatively, Actian will provide you with the tools and support to advance your career through various paths, including Senior SDR and Account Manager roles. You'll also dive into collaborative teamwork, which is central to our success, and contribute significantly to a thriving sales team. This is more than just a job; it’s an opportunity to shape the future of data analytics in exciting fields like healthcare, finance, and retail. If you’re ambitious, curious, and ready to make an impact, we’d love to meet you!

Frequently Asked Questions (FAQs) for Sales Development Representative- West Region Role at Actian Corporation
What are the primary responsibilities of a Sales Development Representative at Actian?

As a Sales Development Representative at Actian, your key responsibilities will include strategizing with Field Sales Reps to connect with both Mid-Market and Fortune 1000 companies, leveraging innovative sales tools for outreach, and qualifying prospects to convert interest into new sales opportunities. You’ll also engage with decision-makers to highlight the unique value of Actian's technology, ensuring that you create a compelling narrative that resonates with potential clients.

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What qualifications are required for the Sales Development Representative position at Actian?

To be successful as a Sales Development Representative at Actian, candidates should have at least 1 year of sales or service experience, preferably within a tech-focused environment. Strong communication skills, a goal-oriented mindset, and prior experience with Salesforce.com or similar CRMs are highly beneficial. A knack for using modern sales prospecting tools and a creative approach to customer engagement can also set you apart in this dynamic role.

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How can a Sales Development Representative effectively engage with prospects at Actian?

Effective engagement as a Sales Development Representative at Actian involves understanding and communicating the value of our Hybrid Cloud Data Platform clearly. You should prioritize building relationships and adapting your messaging according to the different stakeholders you encounter. Utilizing multi-channel tools such as email and social media can enhance your outreach strategy, ensuring that you are reaching prospects in the most impactful manner possible.

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What growth opportunities does Actian provide for its Sales Development Representatives?

Actian is committed to fostering the professional development of its Sales Development Representatives. This role is a gateway to various career paths, which could include advancing to Senior SDR roles, moving into territory outside sales, or transitioning to Account Manager positions as you gain experience and demonstrate your abilities in the field. Continuous learning and development will be key components of your journey at Actian.

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What does success look like for a Sales Development Representative at Actian?

Success for a Sales Development Representative at Actian is measured through achieving qualified meeting quotas and creating new opportunities for sales. Additionally, maintaining an organized territory plan, consistently refining outreach strategies, and collaborating effectively with Account Executives and Technical teams to convert engagement into sales are all vital indicators of success in this role.

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Common Interview Questions for Sales Development Representative- West Region
Can you describe your sales experience and how it prepares you for the Sales Development Representative role at Actian?

When answering this question, highlight specific examples from your previous sales roles that demonstrate your ability to meet or exceed targets. Focus on your experience with prospecting, building customer relationships, and utilizing sales tools like Salesforce to manage pipelines effectively.

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How do you prioritize accounts when prospecting in your Sales Development Representative role?

Share your strategy for account prioritization, which might involve analyzing potential revenue based on territory data, customer engagement metrics, and alignment with Actian's ideal customer profile. Emphasize your ability to use tools and data analytics to identify high-potential prospects.

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What strategies do you use to make a strong first impression during outreach?

Discuss your approach to outreach, including customizing your communication based on the prospect's industry challenges and needs. Highlight your ability to leverage multiple channels—such as email, social media, and direct calls—to maximize your outreach impact.

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Can you provide an example of how you handled a difficult prospect during a sales call?

Be prepared to share a specific situation where you turned a challenging sales conversation into a productive one. Discuss how you identified the prospect's needs, addressed their concerns, and ultimately guided them towards seeing the value in what you offered.

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What role does teamwork play in the Sales Development Representative position at Actian?

Emphasize the importance of collaboration within the sales team, referring to how working closely with Account Executives and technical staff enhances the prospecting process. Talk about how sharing insights and successful strategies can lead to achieving team goals.

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How do you gather information about prospects and use it to tailor your sales approach?

Explain your methodology for research, such as utilizing LinkedIn, company websites, or industry reports to gather insights about prospects. Discuss how this information allows you to tailor your messaging and approach to align with their needs.

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What do you believe is the most challenging aspect of being a Sales Development Representative?

Discuss the pressures and goals of the role, particularly in achieving meeting quotas. You might share how you address these challenges through meticulous organization and by maintaining a positive mindset focused on continuous improvement.

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How do you stay updated on industry trends and how they impact your sales approach?

Share your strategies for staying informed, such as subscribing to industry newsletters, attending webinars, or participating in sales training sessions. Highlight how this knowledge influences your sales strategy and helps you deliver relevant information to prospects.

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What makes you interested in the Sales Development Representative role at Actian specifically?

Express your enthusiasm for Actian’s mission and innovation in data technology. Discuss how your values align with the company's vision and your eagerness to contribute to its goals, particularly in supporting clients with their data needs.

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How do you measure your success as a Sales Development Representative?

Talk about both qualitative and quantitative metrics that you will monitor, such as number of meetings set, conversion rates from outreach to opportunity, and the ability to build relationships. Emphasize the importance of reflection and adaptability based on performance outcomes.

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Founded in 1980 and headquartered in Palo Alto, California, Actian Corporation develops hybrid data solutions to enable digital transformation with global scale and reach.

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Full-time, on-site
DATE POSTED
March 19, 2025

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