35539752845 - Meta & TikTok Media Buyer ( Part-time)

As a Part-time Meta & TikTok Media Buyer with our company, your primary responsibilities include overseeing the entire lifecycle of paid social media campaigns on Meta and TikTok. You'll formulate audience targeting strategies, execute A/B tests on various advertising creatives, and monitor key performance indicators like Cost Per Acquisition and Return on Ad Spend. You’ll also collaborate with designers on creative content and analyze performance data to optimize results effectively.

To excel as a Meta & TikTok Media Buyer at our company, you should have 1-2 years of experience managing advertising campaigns on Facebook, Instagram, and TikTok. A demonstrated ability to scale campaigns profitably is essential, along with proficiency in Meta Business Suite and TikTok Ads Manager. Knowledge of analytical tools and tracking methodologies is also crucial for optimizing your campaign performance.

Having experience in e-commerce or healthcare marketing is a significant advantage for the Meta & TikTok Media Buyer role because you'll be working on campaigns related to these sectors. This background provides insights into consumer behaviors, industry trends, and the unique challenges these markets face, enabling you to create more effective advertising strategies that achieve high conversion rates and ROI.

A Part-time Meta & TikTok Media Buyer should be proficient in tools such as Meta Business Suite and TikTok Ads Manager for campaign management and optimization. Familiarity with analytical tools is also critical for monitoring performance. Understanding UTM parameters and tracking methodologies can also enhance your effectiveness in measuring the success of advertising campaigns.

As a Media Buyer, optimizing campaigns typically involves regularly analyzing the performance data, monitoring key metrics like Cost Per Acquisition and Click-Through Rate, and comparing A/B test results to determine which ads perform better. You'll scale successful ads and pause underperforming ones while continuously testing new creatives and audience segments to refine your strategy.

When answering, detail your hands-on experience with Meta Ads, the types of campaigns you’ve managed, and specific results you've achieved, such as increases in conversion rates. Use metrics to show your success and highlight any creative strategies you utilized in your campaigns.

Explain your methodical approach to A/B testing, including how you decide what elements to test, such as headlines, images, and audience segments. Share some examples of past tests and their outcomes to demonstrate your analytical skills and adaptability.

Discuss your understanding of various audience targeting techniques, including lookalike audiences, interest-based targeting, and retargeting. Provide examples of how these strategies have successfully led to improved campaign performance in your previous roles.

Detail the key performance indicators (KPIs) you focus on, such as ROAS and CTR, and explain how you analyze the data to draw conclusions on campaign effectiveness. Emphasize your ability to create actionable insights from data analysis.

Share a brief story about a campaign that achieved successful results, including the objectives, the strategies you implemented, and the metrics that illustrate its success. This demonstrates your ability to contribute positively to future campaigns.

Research current trends prior to the interview and discuss which you believe will impact future advertising efforts. This shows your passion for the job and your proactive approach to staying informed of industry developments.

Explain your strategic approach to scaling campaigns, focusing on metrics that trigger your scaling actions, like lower CPA thresholds, and how you monitor performance as you scale to avoid diminishing returns.

Describe your process for reviewing underperforming ad sets, including how you analyze performance metrics, identify areas needing improvement or change, and how you document your findings to adjust strategies.

Talk about how you work with designers and content creators to develop cohesive ad campaigns. Highlight the importance of maintaining a consistent brand voice and the creative processes you’ve found successful.

Discuss your understanding of conversion tracking tools, like the Facebook Pixel and TikTok's Conversions API, and how you utilize them to optimize campaigns based on real-time data, ensuring that you drive actionable insights from your tracking processes.