As the Marketing Manager Diabetes at Medtronic, your primary responsibilities include leading a marketing and product management team for the UK and Ireland, developing and executing multi-channel marketing strategies, and collaborating with various internal and external teams. You will be involved in campaign planning, content creation, and performance monitoring through KPIs that assess the effectiveness of marketing efforts.

To qualify for the Marketing Manager Diabetes role at Medtronic, candidates should possess a Bachelor’s or Master’s degree in digital marketing, business administration, or communication. Additionally, candidates should have 3-5 years of people management experience and demonstrate fluency in English, alongside a collaborative mindset and agile approach to work.

The Marketing Manager Diabetes at Medtronic plays a crucial role in bridging communication between healthcare professionals and patients with Type 1 Diabetes. By crafting customer-centric marketing strategies and campaigns, you will help raise awareness about Medtronic’s diabetes management products, thus contributing significantly to patient education and improved healthcare access.

At Medtronic, career growth is a priority. As a Marketing Manager Diabetes, you will lead and mentor a team, gaining invaluable experience and leadership skills. The position also allows for cross-functional collaboration and exposure to various teams, significantly broadening your horizons within the healthcare marketing sector.

Medtronic offers a competitive salary and a flexible benefits package as part of its commitment to employee welfare. This includes various resources and programs aimed at supporting employees throughout their careers and personal lives, ensuring their contributions are recognized and rewarded.

In managing a marketing team, it's important to highlight your leadership style, how you foster collaboration, and the strategies you implement for team development. Discuss specific tactics you used to guide team members, such as setting individual goals and encouraging open communication.

When developing multi-channel marketing strategies, it's crucial to research your target audience and understand where they engage most. Detail how you integrate data-driven insights with creative content while ensuring a consistent brand message across all channels.

Success metrics can vary depending on the campaign goals. Discuss your familiarity with KPIs such as conversion rates, return on investment (ROI), engagement levels, and customer acquisition costs, explaining how these numbers can guide future marketing efforts.

Managing external partnerships involves clear communication and setting mutual goals. Discuss your approach to selecting agency partners based on their expertise and how you ensure ongoing collaboration fosters creative solutions.

Share any relevant healthcare marketing experience you have, emphasizing your understanding of the diabetes sector. Discuss specific campaigns or projects where you successfully aligned marketing efforts with healthcare professional education and patient needs.

When discussing a successful campaign, outline your objectives, the strategies you implemented, and how you measured the results. Highlight the impact of your campaign on the target audience and lessons learned from the process.

Staying up-to-date with marketing trends is vital, especially in healthcare. Discuss your go-to sources such as industry blogs, webinars, conferences, and professional networks that keep you informed about emerging strategies and technologies.

Identify potential challenges such as regulatory compliance or competitive market pressures. Share your strategies for overcoming these obstacles, emphasizing adaptability, thorough market research, and stakeholder engagement.

Effective content development involves understanding the distinct needs and communication styles of both audiences. Share your strategy for creating clear, informative content that resonates with each group while ensuring brand consistency.

Discuss essential skills such as strategic thinking, data analysis, leadership, and a deep understanding of diabetes management. Emphasize the importance of empathy and customer-centric thinking in tailoring marketing strategies.