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Field Marketing Manager

In the cloud, every second counts. On the leading edge of security, Sysdig stops attacks in real-time by instantly detecting changes in cloud security risk with runtime insights and open source Falco. Trusted by a large enterprise customer base, we are a well-funded startup, passionate open source enthusiasts at heart, and problem-solvers who are building and delivering powerful solutions to secure cloud-native applications.


We have an organizational focus on delivering value to customers. We appreciate diverse opinions and open dialogue to spur ideas. We believe in working together to achieve our goals, and we pride ourselves on a flexible work culture. We're an international company that understands how to cultivate an inclusive environment across remote teams.


And we're a great place to work too - we've been named a "Best Places to Work" by Inc, the San Francisco Business Time, and Built In, with recognitions ranging from "Best Benefits" to a "Best Company for Happiness".


We are looking for driven team members who want to join us on our mission to lead cloud security globally. Does this sound like the right place for you?


What You Will Do
  • Report to the Director, AMER Field Marketing, and develop regional marketing programs to drive brand awareness and demand across the U.S. and Canada.
  • Plan and manage regional events, roadshows, and joint partner events to engage enterprise target and customer accounts.
  • Collaborate with the North American sales team to align marketing campaigns with regional goals and pipeline objectives.
  • Execute ABM programs and territory demand generation to meet pipeline and revenue targets using a data-driven approach.
  • Work with tech and resell partners on joint marketing initiatives to expand reach and drive pipeline.
  • Manage budgets, vendors, and campaign tracking.
  • Monitor and optimize campaign performance for ROI and pipeline contribution.
  • Coordinate with LDRs/SDRs and sales to align on lead flow and conversion.
  • Communicate program status, results, and next steps with marketing and sales teams.


What you will bring with you
  • 4+ years of experience in field marketing within SaaS, cloud, or cybersecurity.
  • Experience with the demand funnel, intent data, ABM and event execution.
  • Strong ability to collaboration, build partnerships, create compelling business cases, and lead effective planning.
  • Hands-on experience with marketing automation tools (Marketo) and CRM (Salesforce).


What we look for
  • A strong commitment to learn and grow in a dynamic environment
  • Strong project management skills with the ability to plan, prioritize, and manage tasks effectively.
  • Think strategically while actively managing and implementing plans.


When you join Sysdig, you can expect:
  • Extra days off to prioritize your well-being
  • 401(k) Retirement Savings Plan with a 3% company match
  • Maternity and Parental Leave
  • Mental health support for you and your family through the Modern Health app
  • Full health benefits package for you and your family


The U.S. annual on target earnings (OTE) range for this full-time position is between $122,000 and $168,300 USD/year. Actual offers may be higher or lower than this range based on a variety of factors, including your work location, job-related experience and education.


We would love for you to join us! Please reach out even if your experience doesn't perfectly match the job description. We can always explore other options after starting the conversation. Your background and passion will set you apart, especially if your career path is different.


Sysdig values a diverse workplace and encourages women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. Sysdig is an equal-opportunity employer. Sysdig does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or any other legally protected status.


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Average salary estimate

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$122000K
$168300K

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What You Should Know About Field Marketing Manager, Sysdig

Are you ready to take your career to the next level? Join Sysdig as a Field Marketing Manager! In this exciting role, you will report directly to the Director of AMER Field Marketing and be instrumental in crafting regional marketing strategies that help enhance our brand awareness and drive demand across the U.S. and Canada. At Sysdig, we are all about making the cloud safer, and we’re on a mission to lead the charge in cloud security using innovative solutions like the open source Falco. You’ll be responsible for planning and managing regional events, from engaging roadshows to pivotal partner events, and collaborating closely with our North American sales team to ensure our marketing efforts align perfectly with regional goals. As a Field Marketing Manager, your ability to execute account-based marketing programs and leverage data-driven insights will be vital in achieving our revenue targets. We're a diverse and inclusive team that thrives on creativity and collaboration, and we believe that a flexible work culture drives success. With a range of fantastic benefits, including extra days off, robust health plans, and a supportive work environment, Sysdig could be the perfect place for you to grow your career. Join us, and let’s make the cloud a safer place together. We value diverse perspectives, so even if your experience doesn't match perfectly, we encourage you to reach out and explore opportunities with us. Your passion and unique journey will be what sets you apart!

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at Sysdig
What are the primary responsibilities of a Field Marketing Manager at Sysdig?

As a Field Marketing Manager at Sysdig, your primary responsibilities include developing regional marketing programs to drive brand awareness, planning and managing various marketing events, collaborating closely with the sales team, executing account-based marketing initiatives, managing marketing budgets, and optimizing campaign performance to meet pipeline targets.

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What qualifications are required for a Field Marketing Manager position at Sysdig?

Candidates for the Field Marketing Manager role at Sysdig should have 4+ years of experience in field marketing within SaaS, cloud, or cybersecurity sectors. You will also need a strong foundational understanding of the demand funnel, account-based marketing, and hands-on experience with marketing automation tools and CRM systems.

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What skills make a successful Field Marketing Manager at Sysdig?

Success as a Field Marketing Manager at Sysdig hinges on your project management skills, strategic thinking, ability to build partnerships, and your proficiency with marketing automation platforms. A strong commitment to learning in a dynamic environment is also key to your success.

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How does Sysdig prioritize employee well-being for their Field Marketing Manager?

At Sysdig, employee well-being is a top priority, especially for roles like the Field Marketing Manager. The company offers extra days off, comprehensive health benefits, mental health support via the Modern Health app, and a 401(k) retirement plan with a company match to help employees focus on their mental and physical health.

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Can I apply for the Field Marketing Manager if my experience doesn't match the job description perfectly?

Absolutely! Sysdig encourages candidates to apply for the Field Marketing Manager position, even if their qualifications don't align perfectly with the job description. The company values diverse backgrounds and experiences, and they believe that your passion and unique journey may bring valuable perspectives to the team.

Join Rise to see the full answer
Common Interview Questions for Field Marketing Manager
How do you prioritize marketing initiatives as a Field Marketing Manager?

When answering this question, focus on your experience in assessing campaign impact based on potential ROI and alignment with business objectives. Discuss how you leverage data and collaborate with sales teams to ensure priority on initiatives that will drive the most demand.

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What strategies do you use to collaborate with sales teams effectively?

Highlight your experience in aligning marketing campaigns with sales objectives. Mention specific tools you've used, like CRM systems, to share insights, track lead flow, and optimize conversion strategies based on collaborative feedback.

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Can you describe your experience with account-based marketing (ABM)?

In your response, cover specific ABM campaigns you've led, detailing your approach to target selection, personalized content creation, and the overall impact on pipeline generation. Highlight how your data-driven approach contributed to measurable success.

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What marketing automation tools are you proficient with?

Detail your experience with marketing automation tools like Marketo, explaining how you utilize these platforms for lead nurturing, campaign tracking, and performance reporting. Discuss how these tools have enhanced your previous marketing efforts.

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How do you measure the success of your marketing campaigns?

Discuss metrics that you commonly use, such as conversion rates, pipeline contribution, and overall return on investment. Emphasize your data analysis skills and ability to adjust strategies based on campaign performance metrics.

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Describe a time when a marketing plan didn't go as expected?

Share a specific example focusing on what you learned from the experience. Discuss how you approached problem-solving, made adjustments, and ultimately turned the situation around to meet your objectives.

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What do you believe sets Sysdig apart from its competitors in cloud security?

Articulate your understanding of Sysdig's innovative use of open source technologies, such as Falco, and how the company's commitment to customer value and a supportive work culture distinguishes it in the cloud security landscape.

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How do you stay current with marketing trends in the SaaS and cybersecurity industries?

Discuss the various resources you follow, such as industry publications, webinars, and networking events. Highlight your commitment to continuous learning, and any specific courses or certifications you have completed.

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What role does creativity play in your marketing strategy?

Illustrate how creativity influences your approach, particularly in crafting unique campaigns that resonate with target audiences. Share examples of creative solutions you've implemented that led to successful outcomes.

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What are your salary expectations for the Field Marketing Manager role?

When discussing salary, research industry standards and present a competitive salary range based on your skills and experience. Be prepared to discuss how you came to this figure and express flexibility in negotiations.

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Sysdig is a monitoring solution company based in San Francisco, California that offers visibility into cloud and container performance. We protect the build pipeline and detect and respond to runtime threats for our consumers.

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Full-time, hybrid
DATE POSTED
April 2, 2025

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