Senior Account Executive

As a Senior Account Executive at Anzu, your primary responsibilities will include managing the full sales cycle, which encompasses prospecting, qualifying leads, developing contacts, pricing proposals, negotiating, and closing deals. You will also be tasked with building strong relationships with key agency and brand personnel, ensuring that you drive maximum in-game advertising revenues. Collaboration with Marketing and Campaign Management teams is essential to deliver best-in-class customer service. Overall, your role will be critical in shaping our strategy for revenue growth during a key period for Anzu.

To become a Senior Account Executive at Anzu, you should possess at least 3 years of experience in digital media, preferably with a background in an advertising agency, publisher, or advertising technology vendor. Proven success as a hunter—meaning you can effectively prospect, propose, and close new business—is crucial. Experience within the Programmatic ecosystem and established relationships with marketing decision-makers at leading brands or agencies is also highly valued. Exceptional communication and negotiation skills, combined with a growth mindset and passion for the advertising industry, will make you an ideal candidate.

At Anzu, we prioritize the professional growth of our employees, including Senior Account Executives. With opportunities to work with cutting-edge technology and leading brands in the gaming space, you'll gain comprehensive experience in the rapidly evolving advertising sector. Our inclusive environment encourages learning and collaboration across various departments, which contributes to broadening your skill set and expertise. Moreover, the chance to attend company events and training sessions further enhances your career trajectory within the industry.

The work culture at Anzu is dynamic and collaborative, designed to foster creativity and innovation. As a Senior Account Executive, you will be part of a dedicated team focused on redefining in-game advertising. Our inclusive environment values diversity and encourages everyone to contribute their unique perspectives. You'll enjoy a hybrid working model, with flexibility to work remotely, while having the opportunity to engage with your team at our New York office once a month. We believe in maintaining a positive work-life balance, which helps everyone thrive.

As a Senior Account Executive at Anzu, you can expect a competitive salary range between $100,000 and $150,000, along with a comprehensive benefits package. Our offerings include a 401K plan, medical insurance, paid time off (PTO), and paid maternity/paternity leave. We also prioritize your professional development with a supportive work environment that allows you to grow your career while enjoying the benefits of working with a global company leading the in-game advertising market.

When answering this question, focus on specific roles you've held that directly relate to digital media sales. Highlight your achievements, such as revenue growth, successful campaigns, and strong relationships you've built. Use examples that showcase your ability to engage clients and close deals in the competitive landscape of digital advertising, which is particularly relevant for your role as a Senior Account Executive at Anzu.

Discuss a blend of traditional and modern tactics for prospecting clients that you have successfully employed in the past. This could include networking, utilizing social media platforms, leveraging warm leads from industry events, and using CRM tools for tracking and managing prospects. Remember to emphasize your proactive approach and creativity in generating new opportunities, which is essential for success at Anzu.

Handling objections requires effective communication and problem-solving skills. Share an example of a time when you faced objections from a client and explain how you addressed their concerns by actively listening, empathizing, and providing tailored solutions. This approach illustrates your ability to maintain strong relationships while working to overcome challenges, aligning with Anzu's customer-first philosophy.

In answering this question, emphasize what sets Anzu apart from competitors, such as the innovative in-game ad solutions, non-disruptive advertising approach, and advanced tracking technology. You can also talk about the benefits Anzu offers developers, advertisers, and gamers alike, and your personal alignment with the mission to improve advertising in the gaming space, which will resonate well with your interviewers.

Effective prioritization involves understanding the specific needs of each account and the urgency of tasks at hand. Share your methods for organizing and managing your workload, whether through digital tools, to-do lists, or scheduling regular check-ins with clients. Demonstrate your time management skills, which are crucial for a Senior Account Executive at Anzu, especially as you juggle multiple accounts.

Provide details about a successful campaign that showcases your role and contributions. Focus on the goals of the campaign, the strategies employed, and the results achieved. Metrics and data points can help illustrate your success and will be particularly compelling for interviewers at Anzu, as the company values data-driven decision-making.

Maintaining strong client relationships is key for a Senior Account Executive at Anzu. Talk about the combination of regular communication, personalized follow-ups, and providing value through insights or updates about industry trends. Stress the importance of being proactive and available, which helps instill trust and loyalty among clients.

Delve into your thought process when creating proposals, including understanding the client’s needs, tailoring your pitch to address their pain points, and including relevant case studies or metrics that demonstrate the effectiveness of your proposed solutions. Highlight the collaborative aspect, working with cross-functional teams to ensure the proposal aligns with Anzu's capabilities.

Discuss your strategies for staying informed about industry trends, such as subscribing to relevant newsletters, attending webinars and conferences, and actively participating in networking events. Your continuous learning mindset is essential in the fast-paced digital advertising world and shows your initiative and excitement about working in the industry, qualities that Anzu values.

This is your chance to express both your passion for the role and your alignment with Anzu's mission. Talk about your enthusiasm for in-game advertising, how Anzu's innovative solutions excite you, and your eagerness to contribute to the company’s growth. Demonstrating your knowledge of the company’s position in the market and your vision for its future will impress the interviewers.