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Coordinator, Event Sales

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If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!

Overview:

The primary function of the Coordinator, Event Sales is to engage in the sales efforts relative to Corporate, Association and Social market segments within the Event Sales department and to provide new and creative ways to generate revenue from these accounts. Events specifically will range in size from 50 to 750 attendees.

Reporting to the Senior Director of Event Sales, this extraordinary sales person will maintain existing account relationships and build new relationships within our designated accounts and represent the department at necessary functions and events. This position will liase with Event Ops, insuring well executed events at Truist Park and will set and execute daily outbound sales initiatives.

Department Overview: The Event Sales Department is responsible for generating revenue within the facility and establishing Truist Park as the year-round venue of choice in Atlanta to host events, meetings and conventions, specifically on non-game days. Truist Park offers 16 indoor event spaces, totaling 50,000 square feet in addition to opportunities for on-field events and experiences. We also are responsible for selling the event space at the TKE Tower, Cobb County’s tallest building.

Major responsibilities:

60%

Act as the primary point of contact for Truist Park as an Events Venue focusing on events of 50-750 attendees. Coordinator will present, promote and sell our products and services to existing clients and new contacts, while maximizing revenue in the individual spaces.
Build and promote strong, lasting customer relationships by partnering with them and understanding their needs.
Manage entire sales cycle from finding new customers, re-soliciting past customers for re-bookings and securing confirmed bookings in the year for the year and future years as available.

20%

Effective Written and Verbal Communication. Transition your client to the Event Services team to successfully integrate event requirements with impacted functional areas to ensure events are properly planned and executed. Negotiate agreements and keep records of sales and data in order to properly maintain the sales database and to insure a successful transition from Sales to Service/Ops. Respond to complaints and resolve issues aiming to customer contentment and the preservation of the company’s reputation
Create effective proposals, follow up correspondence to be used in all written communication to customers and participate in the creation and updating of the marketing materials for the department.

10%

Contract and Insurance Administration- insure all necessary paperwork is executed prior to the event and delivered to our legal department for review.

10%

New business development.

Qualifications:

BA or MS degree in Hospitality and Tourism, Marketing and/or Business Administration preferred
2+ years of experience in Catering or Event Sales with success in meeting and exceeding sales goals
Experience designing and implementing a successful sales strategy with proven financial results
Strong prospecting and closing skills
Outgoing personality and positive attitude with track record of effective communication skills (written, verbal and interpersonal)
Organized, detail-oriented person who can prioritize workload and follow through while exhibiting a service-oriented approach
A proven ability to work effectively and relate well with individuals of diverse backgrounds and at all levels of the company
Must be a team player, who cares about the department's work and reputation
Ability to anticipate client needs and proactively find solutions
Self-motivated with high degree of confidentiality, sense of urgency, and accountability
Proficient in Microsoft Office (Word, Outlook, Excel and PowerPoint)

Preferred qualifications:

Experience with Salesforce or similar CRM system used for tracking sales activity and progress

The Atlanta National League Baseball Club, LLC is an equal opportunity employer. A diverse workforce representing varied backgrounds, perspectives, and experiences is key to delivering on our business promise to our fans and the communities we serve. All qualified candidates are welcome to apply.

If you are disabled as defined by the Americans With Disabilities Act and require a reasonable accommodation in order to complete your online application, including making a change to the application process, please contact our Human Resources team at PeopleCapital@braves.com

Average salary estimate

$60000 / YEARLY (est.)

min

max

$50000K

$70000K

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What You Should Know About Coordinator, Event Sales, Atlanta Braves

Are you ready to kick off an exciting career as a Coordinator, Event Sales with the Atlanta National League Baseball Club, LLC? If you're someone who thrives in delivering unparalleled fan experiences and loves working in a vibrant, team-oriented environment filled with innovation and enthusiasm, this is the perfect opportunity for you! In this role, your main responsibility will be to drive sales within the Corporate, Association, and Social market segments. Whether it's a gathering of 50 or a grand event for 750 attendees, you'll be at the forefront of creating exceptional experiences. You'll report directly to the Senior Director of Event Sales, nurturing existing relationships and forging new ones. At Truist Park, with its impressive 16 indoor event spaces and the TKE Tower, you have a fantastic product to champion. Not to mention, you’ll engage in everything from managing the sales cycle to crafting effective proposals and ensuring all event requirements are seamlessly met. It's a dynamic position where your ability to communicate, negotiate, and maintain detailed records will shine. With a minimum of 2 years in Catering or Event Sales and proven sales success, you’ll fit right in with our dedicated team that values cooperation and a strong service-oriented approach. Are you passionate about events and ready to take your career to new heights? Join us at Truist Park and let's create amazing memories together!

Frequently Asked Questions (FAQs) for Coordinator, Event Sales Role at Atlanta Braves

What are the main responsibilities of the Coordinator, Event Sales at the Atlanta National League Baseball Club?

As a Coordinator, Event Sales at the Atlanta National League Baseball Club, your key responsibilities include engaging in sales efforts for various market segments, maintaining existing client relationships while building new ones, managing the entire sales cycle, and ensuring seamless communication during the event planning process. This role also involves creating proposals, negotiating agreements, and overseeing documentation like contracts and insurance requirements to guarantee smooth event execution.