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Business Development Manager, Auto DIY

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

At Avery Dennison, some of the great benefits we provide are:

  • Health & wellness benefits starting on day 1 of employment
  • Paid parental leave
  • 401K eligibility
  • Tuition reimbursement
  • Employee Assistance Program eligibility / Health Advocate
  • Paid vacation and paid holidays

Job Description

The objective of the Business Development Manager, Automotive DIY, is to drive profitable revenue initiatives within the Graphics North America Division.  The role will act as the front-line contact in building strategic relationships primarily engaging Automotive DIY prospects and other value chain influencers to understand needs for new and existing graphic applications and programs. This position is responsible for delivering Lead generation and pipeline growth, while crafting strong customer alliances. Along with growing sales through key account management of these service providers and partners, you will also be at the forefront of creating new services and solutions to meet the market’s unmet needs.

Your primary responsibilities and essential functions of this position include:

  • Develop a thorough understanding of the market value chain and develop a strategy to achieve revenue goals. 

  • Identify and lead programs to grow sales for strategic initiatives within the Automotive OEM segment. Generate campaign ideas, complete market analyses, and lead priority commercialization programs with cross-functional teams (Product Management, Sales, Technical, Finance, Operations, Logistics, Customer Service, etc.).

  • Understand sub-segment market sizing, trends and application opportunities for key growth areas.   Complete Market Opportunity Analyses to align resources and priorities for strategic application areas.

  • Strengthen and build relationships in the strategically focused market channels, focusing on material, platform and design engineering.

  • Provide product recommendations, technical support, and problem solving in sales/commercial development through the entire value chain, primarily in Automotive applications. Establish pricing programs and strategies to secure optimum product positioning & share growth within the segment.

  • Uncover and assess true customer and value chain needs, while aligning necessary solutions.

  • Report ongoing forecasted demand and market trends/insights as well as unusual fluctuations which may impact service to customers and strategic direction. 

  • Identify new accounts using networks, digital marketing, screening techniques, referrals, and prospecting to potential customers across North America.

  • Develop a keen understanding of market conditions (e.g., current customers, potential customers, competitors) and develop a strategy to achieve revenue goals.

  • Manage contracts and coordination of internal functions to align on such agreements, as needed. 

  • Assist in the development of divisional strategic and operating plans (i.e., AOP’s, strategic plans, etc.). 

  • Represent Avery Dennison within the Automotive Aftermarket & DIY Segment at market events and/or networking events.

Qualifications

  • Bachelor's degree, preferably in business field

  • 6+ years of commercial experience, preferably in key account management, product management, or marketing.

  • Experience selling into the pressure sensitive and/or automotive aftermarket industry preferred. 

  • Confirmed skills and competencies in developing sales penetration, and customer growth strategies throughout the value chain.

  • Passionate pursuit of customer happiness. Strong bias to bringing value and customer dedication.

  • Strong Teammate. Able to work effectively engaging internal cross functional resources.

  • High energy, ambitious, goals/results oriented. Able to effectively operate in a remote-from-HQ location.

  • Strong computer skills, particularly Google Suite and salesforce.com. 

  • Ability to travel at least 50%. 

Additional Information

The salary range for this position is $96,450 - $128,600/ year.


The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

Reasonable Accommodations Notice

If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-6000 or [email protected] to discuss reasonable accommodations.

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Average salary estimate

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What You Should Know About Business Development Manager, Auto DIY , Avery Dennison

Join Avery Dennison Corporation as a Business Development Manager for Auto DIY, where your impact on innovative graphic solutions can drive remarkable changes within the automotive sector. Located in sunny Mentor, OH at 8080 Norton Pkwy, you’ll sit at the front line of our mission to build strategic relationships with Automotive DIY prospects and key players to better understand their needs and design tailored solutions. Your day-to-day will involve generating leads, managing key accounts, and collaborating with cross-functional teams to identify trends in the market. You’ll leverage your insights to craft campaigns that resonate with customer desires and capture lucrative opportunities. If you have a knack for problem-solving and a passion for delivering customer happiness, this is your chance to make a mark! Your strategic mindset will aid in developing sales pathways, understanding market dynamics, and ultimately, boosting revenue growth. With a focus on innovative application solutions and robust customer relationships, you’ll play a pivotal role in keeping Avery Dennison at the forefront of the automotive industry. We value your experience, particularly if you have a background in key account management or the automotive aftermarket, and we’d love to see your ambition and drive shine in our collaborative environment. If you’re excited about this challenge and are ready to add value in the Automotive DIY domain, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Business Development Manager, Auto DIY Role at Avery Dennison
What does the Business Development Manager role at Avery Dennison entail?

The Business Development Manager role at Avery Dennison focuses on driving profitable revenue initiatives within the Automotive DIY market. You'll engage with key prospects, generate leads, and grow strategic relationships to understand and meet customer needs with innovative graphic solutions.

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What qualifications do I need to apply for the Business Development Manager position at Avery Dennison?

To apply for the Business Development Manager position at Avery Dennison, you should have a Bachelor's degree, preferably in a business field, along with over 6 years of commercial experience in key account management, marketing, or product management, ideally within the automotive aftermarket.

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How does the Business Development Manager contribute to sales growth at Avery Dennison?

The Business Development Manager contributes to sales growth at Avery Dennison by developing a deep understanding of the automotive market, crafting targeted campaigns, managing key accounts, and building robust relationships that align with the company’s strategic objectives.

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What skills are essential for a Business Development Manager at Avery Dennison?

Essential skills for a Business Development Manager at Avery Dennison include strong experience in sales and customer growth strategies, excellent problem-solving abilities, technical support skills in the automotive sector, and effective communication and teamwork abilities across internal functions.

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What is the expected salary range for the Business Development Manager at Avery Dennison?

The expected salary range for the Business Development Manager position at Avery Dennison is between $96,450 and $128,600 per year, varying based on factors like experience, education, and the complexity of the role.

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Common Interview Questions for Business Development Manager, Auto DIY
How would you approach lead generation as a Business Development Manager at Avery Dennison?

In answering this, highlight your strategies for identifying and nurturing leads. Discuss how you would leverage networks and digital marketing alongside personal connections to expand Avery Dennison's reach within the Automotive DIY market.

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Can you explain your experience with account management in previous roles?

Here, share specific examples where you've successfully managed key accounts, detailing your approach to building relationships, understanding client needs, and ensuring customer satisfaction while achieving sales targets.

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What methods do you use for market analysis and opportunity identification?

Discuss your systematic approach to conducting thorough market research, analyzing competitor activities, and identifying trends within the automotive aftermarket that inform your sales strategies.

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Describe a challenge you faced in sales and how you overcame it.

Provide a concrete example, detailing the challenge, your strategic response, and the successful outcome gained through your efforts. Emphasize your problem-solving skills and adaptability.

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How do you keep up-to-date with industry trends in the automotive market?

Talk about the resources you utilize to stay informed of changes, such as industry reports, networking events, and publications, illustrating your proactive engagement in the field.

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What strategies would you implement to penetrate new markets?

Outline how you would identify potential new markets and describe your process for strategizing outreach and engagement efforts to penetrate those markets effectively.

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How do you prioritize tasks and manage multiple projects simultaneously?

Explain your organizational skills, methods for prioritizing based on urgency and importance, and highlight any tools or techniques you use to ensure project deadlines are met.

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What key performance indicators do you believe are essential for a Business Development Manager?

Identify KPIs such as lead conversion rates, account growth, customer satisfaction scores, and overall revenue growth, elaborating on their importance in measuring success in the role.

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How would you create a sales strategy for a product launch?

Discuss how you would research market need, develop campaigns tailored to target audiences, and collaborate with cross-functional teams to ensure a successful product launch.

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What role does teamwork play in your strategy as a Business Development Manager?

Emphasize the collaborative nature of the role, describing how you would engage and communicate effectively with cross-functional teams to align on customer needs and business goals.

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We are a global company with locations in over 50 countries, and we employ approximately 36,000 people worldwide. We provide branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFI...

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DATE POSTED
January 14, 2025

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