Marketing Manager - German speaker (f/m/d)

As a Marketing Manager - German speaker (f/m/d) at Awin, your primary responsibilities include leading the marketing strategy for the DACH region, executing local initiatives aligned with business objectives, conducting research for new marketing opportunities, managing PR relationships, and developing content that boosts brand awareness. You will work closely with various teams across the company to ensure that all marketing efforts are cohesive and effective.

To be successful as a Marketing Manager - German speaker at Awin, candidates need at least four years of relevant marketing experience, a native German language proficiency, and strong written and spoken English skills. Excellent copywriting abilities, industry knowledge, and proven communication skills are vital. Candidates should also be comfortable with reporting on marketing performance metrics and exhibit a proactive attitude in developing strategies.

The Marketing Manager - German speaker at Awin plays a critical role in supporting the Sales function by driving qualified leads through targeted marketing strategies and campaigns. This involves collaborating with the Sales team to identify opportunities for new initiatives and ensuring that marketing efforts are aligned with sales objectives to maximize success.

At Awin, the Marketing Manager - German speaker will focus on various marketing channels to increase brand presence. These include content marketing, paid advertising, social media campaigns, email marketing, sponsorships, and events. This multi-channel approach enables Awin to effectively reach and engage its target audience across different regions.

Working as a Marketing Manager - German speaker at Awin comes with numerous benefits, including a flexible four-day work week, a remote working allowance to help cover costs, access to a pension scheme, and extensive training opportunities through Awin Academy. Additionally, Awin promotes a healthy work-life balance and a culture of appreciation, fostering a supportive environment for all employees.

When answering this question, outline your relevant marketing experience, focusing on specific projects or roles that demonstrate your skills. Highlight how your previous work aligns with Awin's marketing objectives, showcasing your understanding of key strategies and past achievements.

Discuss your approach to brand visibility, mentioning specific marketing channels and techniques you've found effective in the past. Provide examples of strategies tailored for the DACH market that could include local events, partnerships, or digital campaigns to resonate with the audience.

Explain your organizational skills and tools you use to manage various campaigns effectively. Share techniques like creating timelines, setting clear deadlines, and using project management tools, and how these help you stay focused and ensure timely delivery.

Detail the metrics and KPIs you use to evaluate marketing campaign success, such as lead generation, engagement rates, and ROI. Discuss the importance of data analysis and how you apply insights gained to refine future strategies.

Describe how you value teamwork and collective input in marketing projects. Provide examples of how you’ve collaborated with different departments and stakeholders, illustrating successful outcomes that resulted from such cooperation.

Share specific strategies for using social media platforms to foster engagement, including creating interactive content, responding to customer inquiries, and running targeted ads. Emphasize the importance of understanding audience behavior and adapting content accordingly.

Narrate a specific challenge you encountered and outline the steps you took to address it, focusing on problem-solving skills and adaptability. Highlight the positive outcome and any lessons learned.

Discuss current trends in marketing that you believe will affect strategies moving forward, such as personalization, sustainability, or the rise of digital channels. Show that you keep abreast of industry developments and can adapt to changes.

Explain the importance of being open to feedback and how you use it as a tool for growth. Share an instance where you received criticism and how you responded constructively, leading to improved outcomes.

Craft a response that shows your enthusiasm for Awin's innovative culture and commitment to diversity and inclusion. Mention specific aspects of the company that resonate with you and how you see yourself contributing to their mission.