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Senior Director, Strategic Pricing & Market Insights Leader

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

The Senior Director of Strategic Pricing & Market Insights is responsible for driving revenue and margin growth of >$11B in combined US Region product and services, and other US Region objectives through comprehensive commercial and strategic support.  The position will provide strategic support to the US Region overall and work in partnership with Global Marketing and all of the respective business units across US Region to ensure short and long-term growth objectives are achieved.

Specifically, this role will be responsible for COE development & execution against our US Region pricing strategy and centralized market data & insights to support overall commercial effectiveness as well as provide managerial & strategic oversight to our Strategic Pricing & Market Insights team.  Plus, this leader will partner with our US Region CFO to support our monthly Regional Pricing Council as well as work to publish standardized monthly updates

Strategic Pricing

  • Serves as the US Region lead responsible for activating US Region strategic pricing and technology plan

  • Develop operating model to drive process rigor including standardized US Region Management Approval Matrix (MAM) and price setting

  • Collaborate with Finance and USR to manage and optimize rebates and incentives to support net price goals and maintain control of 3-year price waterwall

  • Support overall pricing and contracting strategy including determination of potential non-GPO award categories

  • Standardize metrics and analysis including determination of PowerBI and Vendavo implementation

  • Support competency development across both sales and Marketing to enable successful execution & negotiation

  • Execute complex analysis utilizing large or novel data sets to support US Region and business units

  • Perform routine data analysis and draw insights from hypothesis-based investigation

  • Partner with USR Channel Protection team to support proactive and reactive grey market / diversion prevention and recovery

Market Data & Insights

  • Develop multi-year analytics vision and operational plan to support business growth needs and embed insights excellence into the US Region commercial team

  • Produce all reporting dashboards, tracking leading and lagging indicators to support the regional (directly) key performance indicators; provide Ad-hoc reporting to the marketing and sales functions, and key business partners

  • Develop single source of truth market data model (i.e. Strata GHX, IMS) to support business planning and business operations

  • Partner w/TGS to develop next generation market sensing model to support actionable insights and related to customer buying trends across all channels of business; includes system requirements and automation broadly

  • Collaboration and partnership with all BUs to represent BU needs/ requirements and maximize division of labor and responsibilities

General Management

  • Effectively partner and collaborate as needed to drive key strategic and tactical initiatives.

  • Manage and optimize expense budgets to achieve business goals and objectives.

  • Effectively lead talent management efforts to ensure capabilities are in place to execute strategies.

  • Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Education / Experience:

  • A minimum of 15 years of relevant general management, marketing and or sales experience in medical device and/or Life Science market is required.

  • Bachelor’s degree with emphasis in Economics, Math, Statistics or Finance; MBA or MS preferred

  • 5 or more years of relevant pricing experience in a complex commercial organization, with demonstrated leadership

  • Financial acumen and experience with developing financial models to assess impact of pricing strategies and market dynamics

  • Strong analytical and strategic thinking skills; ability to interpret and synthesize large amounts of data from multiple sources into meaningful, action-oriented recommendations

  • Experience in negotiating, executing, and implementing contracts

  • Knowledge of CLM, CPQ, Vistex, Qlik, and Vendavo are a plus

  • Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.

  • Demonstrated ability to develop and implement commercial strategies, and convert these into tactical plans, delivering results.

  • Solid business acumen and knowledge of clinical market environment.

  • Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.

  • Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.

  • Excellent presentation and communication skills for a wide variety of audiences.

  • Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.

  • Strong leadership skills with an ability to set a vision, lead change and to motivate others.

  • Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

  • Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other legally-protected status.

Required Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

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Average salary estimate

$175000 / YEARLY (est.)
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$200000K

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What You Should Know About Senior Director, Strategic Pricing & Market Insights Leader, bdx

Looking for a dynamic and strategic opportunity? BD, one of the largest global medical technology companies, is seeking a Senior Director, Strategic Pricing & Market Insights Leader to join our team in Franklin Lakes, NJ. In this pivotal role, you'll be at the forefront of driving revenue and margin growth exceeding $11B for our diverse product and services portfolio. You'll collaborate with Global Marketing and various business units, ensuring that we meet our short and long-term growth objectives. You'll lead the charge in developing and executing our U.S. Region pricing strategy and market insights, making sure our processes are standardized and data-driven. Imagine utilizing your expertise to optimize rebates, incentives, and price goals while also overseeing our Strategic Pricing & Market Insights team. It's a great opportunity to make a real impact while tapping into your analytical skills to translate complex data into actionable insights. You’ll work closely with the finance team and various channels to not just react, but proactively prevent market issues. We value your experience; we’re looking for someone who has at least 15 years in general management or marketing within the medical device or life sciences sectors. If you have a knack for building strong relationships and can motivate a team to meet challenging goals, BD offers the right environment for you to thrive. Join us to learn, grow, and shape the future of health while working in a supportive and impactful culture. We can’t wait for you to be a part of the BD family.

Frequently Asked Questions (FAQs) for Senior Director, Strategic Pricing & Market Insights Leader Role at bdx
What responsibilities does the Senior Director, Strategic Pricing & Market Insights Leader at BD have?

The Senior Director, Strategic Pricing & Market Insights Leader at BD holds a critical position, focusing on driving revenue and margin growth of over $11B. The role involves developing and executing pricing strategies, collaborating with Global Marketing and various business units, and providing strategic insights to meet growth objectives. This leader is also responsible for ensuring data-driven decision-making through comprehensive market analysis.

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What qualifications are needed for the Senior Director, Strategic Pricing & Market Insights Leader role at BD?

To be considered for the Senior Director, Strategic Pricing & Market Insights Leader position at BD, candidates should have a minimum of 15 years of experience in general management, marketing, or sales in medical devices or life sciences. A Bachelor's degree is required, preferably in Economics, Math, Statistics, or Finance, while an MBA or MS is preferred. Demonstrated pricing leadership and strong analytical skills are also important.

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What is the importance of the pricing strategy for the Senior Director role at BD?

The pricing strategy is crucial for the Senior Director, Strategic Pricing & Market Insights Leader at BD because it directly impacts revenue and margin growth. This role is responsible for activating strategic pricing plans and ensuring that pricing decisions align with commercial goals. The leader needs to incorporate comprehensive data analysis to develop pricing models that optimize sales performance and market competitiveness.

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How does the Senior Director, Strategic Pricing & Market Insights Leader contribute to data analysis at BD?

In the role of Senior Director, Strategic Pricing & Market Insights Leader at BD, the focus on data analysis is paramount. You will perform complex analyses using large data sets to extract insights that inform pricing strategies and help in business planning. This involves producing dashboards that track key performance indicators and developing a 'single source of truth' for market data, which supports informed decision-making across various business units.

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What can candidates expect in terms of company culture as a Senior Director at BD?

As a Senior Director, Strategic Pricing & Market Insights Leader at BD, candidates can expect a positive company culture that values collaboration, learning, and growth. The organization encourages everyone to bring their authentic selves to work. BD emphasizes accountability and support, fostering an environment where employees can thrive, contribute, and work towards a common goal of advancing global health.

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Common Interview Questions for Senior Director, Strategic Pricing & Market Insights Leader
How do you approach developing a pricing strategy in a complex commercial organization?

When developing a pricing strategy in a complex commercial organization like BD, I begin by analyzing existing market data and trends to understand the competitive landscape. I collaborate with finance and sales teams to assess current pricing models and identify opportunities for improvement. Furthermore, I prioritize flexibility to adapt pricing strategies based on real-time data and feedback from the market.

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Can you provide an example of a successful pricing strategy you implemented in your previous roles?

Certainly! In my previous role, I spearheaded a pricing overhaul that improved revenue by 17%. I conducted extensive market research, collaborated with cross-functional teams, and implemented a tiered pricing model that better reflected customer segments and their willingness to pay. The results were tracked monthly, and I ensured ongoing refinement based on market responses.

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How do you handle stakeholder negotiations regarding pricing strategies?

Effective stakeholder negotiation involves clear communication and understanding their concerns. I present data to justify pricing strategies while actively listening to their needs. By fostering a collaborative environment, I aim to find common ground and ensure all parties feel valued in the decision-making process, which often results in mutually beneficial outcomes.

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What key metrics do you focus on when analyzing pricing effectiveness?

The key metrics I focus on include revenue growth, profit margins, market share, and customer feedback. I also analyze price elasticity to understand how changes in pricing can affect demand. These metrics help build a comprehensive view of pricing effectiveness and allow for timely adjustments to align with strategic goals.

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How do you ensure your pricing strategies align with overall business objectives?

To ensure alignment, I regularly meet with cross-functional teams, including marketing, sales, and finance, to discuss business objectives. I use these interactions to refine my pricing strategies and ensure they are not only data-driven but also support broader company goals, thus creating a unified approach across the organization.

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What tools and technologies do you utilize for pricing analysis?

I leverage advanced analytics tools like Power BI and Vendavo for in-depth pricing analysis and forecasting. These technologies help me visualize data trends and track KPIs efficiently. Using these tools, I can build robust models that guide pricing decisions and support long-term strategic planning.

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Describe a time when you made a decision without consensus. What was the outcome?

In a previous role, I made a pricing decision that was initially met with some resistance due to its innovative approach. By presenting compelling data, I was able to gain buy-in over time. The decision ultimately led to a 20% increase in market penetration, proving that sometimes calculated risks can yield significant rewards.

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How do you stay informed about market trends that affect pricing strategies?

To stay informed about market trends, I regularly attend industry conferences, participate in webinars, and subscribe to relevant journals and reports. I also engage with industry analysts and peers to share insights. This continuous learning mindset helps me adapt pricing strategies proactively in response to emerging trends.

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What role does communication play in your leadership style?

Communication is key to my leadership style. I prioritize transparent communication with my team and stakeholders, ensuring everyone understands the rationale behind decisions. This approach fosters trust and collaboration, making it easier to drive initiatives forward and achieve organizational goals.

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How would you describe your analytical approach to problem-solving?

My analytical approach involves a thorough examination of the data to identify patterns and insights. I utilize both qualitative and quantitative data to inform my decisions, ensuring they are robust and actionable. By breaking down complex problems into manageable components, I can devise effective solutions tailored to meet the company's needs.

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DATE POSTED
March 27, 2025

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