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Director, Broker Channel Sales

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (three days/ week in-office).

 

About the role

The Director of Broker Channel Sales will be vital in formulating and executing our go-to-market motion focused on referral partners (Benefit Brokers, Accountants) for our Betterment at Work business line. This role will be responsible for new partner acquisition and net new bookings and will oversee a Channel Sales Manager and team of full cycle account executives. The Director of Broker Channel Sales will collaborate closely with the Head of Retirement for our Financial Advisor channel and the Head of Direct Sales.

This role is out of state optional but NYC preferred. Below, we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees. 

  • New York City: $170,000 - $185,000 + Commission

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter/parking, FSA/HSA, and a 401(k) offering with employer match as well as a flexible PTO policy. This job is eligible for variable compensation in the form of a commission bonus.  For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly.

 

A day in the life

  • Acquire and drive revenue from new national partners in the Benefit Broker, Accountant, and HR Consultancy verticals
  • Evolve value proposition and pitch for the Betterment at Work platform to drive adoption
  • Collaborate on partner and deal level opportunities across Direct and Financial Advisor channels to optimize broader business GTM
  • Develop and motivate a high-performing team 
  • Communicate forecasts, pipeline, and key business metrics bi-monthly to executive stakeholders using metric driven process 
  • Design and implement the Referral Partner Playbook for Benefits Brokers and Accountants (at a minimum), including all software tools, messaging, and outreach methodologies 
  • Create event strategies, executing them to meet and exceed revenue targets
  • Ensure effective and consistent use of Salesforce 
  • Provide “voice of the partner, client, and industry” to marketing and product management to drive roadmaps

 

What we’re looking for

  • 7+ years of partnership sales experience working in B2B tech/SaaS sales and payroll/HCM or retirement services
  • 3+ years of experience and strong expertise working with referral partners
  • 3+ years of demonstrated success with leading front-line, quota-carrying team 
  • Expertise in the latest prospecting tools and methodologies
  • Curiosity and interest in financial products and retirement planning 
  • Demonstrated track record of inspiring and mentoring a high-performance team
  • Ability to give and receive feedback - you will collaborate with our sales team to drive process improvements
  • Experience with sales technology stacks like Outreach and Salesforce

 

What being at Betterment means for you

We change lives

Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.

We set audacious goals

We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

 We invest in you with:

  • A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave. 
  • Flexible paid time off (and encouragement to use it!)
  • Meaningful opportunity for community building through our 7 Employee Resource Groups
  • Empowerment to own and lead change and affect the business
  • Dedicated professional development opportunities
  • Lunch from our in-house chef three days a week at our NYC headquarters

What happens next

We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.

In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.

On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of  applications for open positions, we’re unable to offer individual feedback during the interview process. 

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter. 

Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us! 

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law. 

E-Verify Statement

Betterment participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)

CPRA Language - CA Applicants ONLY 

We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third-party service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email team.hire@betterment.com

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Average salary estimate

$177500 / YEARLY (est.)
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$170000K
$185000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Broker Channel Sales, Betterment

Join Betterment as the Director of Broker Channel Sales and play a crucial role in shaping our growth strategy around referral partners for our Betterment at Work business line. Based in our vibrant New York City headquarters, you're stepping into a pivotal position where your expertise in partnership sales will directly influence our success. You'll be responsible for acquiring new national partners like Benefit Brokers and Accountants while managing a dynamic team of account executives. Here at Betterment, we value innovation and collaboration—you'll work closely with leaders across teams to refine our messaging and optimize our go-to-market approach. With 7+ years of B2B experience under your belt, you’ll lead initiatives designed to drive revenue while maintaining a hands-on role in helping your team achieve their quotas. Expect to have a say in shaping the Referral Partner Playbook, utilizing the latest sales technologies, and contributing to a work culture that thrives on mentorship and feedback. If you’re motivated by making a real difference in people’s financial wellness and fostering an inclusive community, we want you on our team. At Betterment, every day is an opportunity to learn and celebrate successes as we relentlessly pursue our mission: making people’s lives better.

Frequently Asked Questions (FAQs) for Director, Broker Channel Sales Role at Betterment
What are the key responsibilities of the Director, Broker Channel Sales at Betterment?

The Director, Broker Channel Sales at Betterment will oversee the acquisition of new national partners and drive revenue from sectors like Benefit Brokers and Accountants. This includes collaborating with other sales teams, creating impactful pitches, developing a high-performing team, and implementing effective outreach methodologies.

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What qualifications do I need to apply for the Director, Broker Channel Sales position at Betterment?

To apply for the Director, Broker Channel Sales position at Betterment, candidates should have at least 7 years of partnership sales experience in the B2B tech or SaaS sectors, alongside a proven track record in leading quota-carrying teams and working with referral partners.

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Is there flexibility in working arrangements for the Director, Broker Channel Sales role at Betterment?

Yes, the Director, Broker Channel Sales role is primarily based in New York City with a hybrid schedule requiring in-office attendance from Tuesday to Thursday. Candidates from out-of-state are welcome to apply, although NYC is preferred.

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What kind of team will I be leading as the Director, Broker Channel Sales at Betterment?

As the Director, Broker Channel Sales at Betterment, you will lead a team that includes a Channel Sales Manager and full-cycle account executives, all focused on optimizing our sales efforts and driving partner acquisitions in various sectors.

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What compensation can I expect as the Director, Broker Channel Sales at Betterment?

The compensation for the Director, Broker Channel Sales at Betterment ranges between $170,000 and $185,000, plus commissions. Additional perks include a comprehensive equity package and competitive health and retirement benefits.

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Common Interview Questions for Director, Broker Channel Sales
How do you approach acquiring new partners as a Director, Broker Channel Sales?

In approaching partner acquisition, I assess market needs and leverage data to identify potential partners. I focus on building long-term relationships by communicating our unique value proposition and continuously engaging with them throughout the sales cycle.

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What strategies do you employ to motivate your sales team?

I believe in fostering a performance-driven culture by setting clear, achievable goals. Regular check-ins, feedback sessions, and recognition of individual and team achievements help keep motivation high while encouraging an open dialogue for improvement.

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Can you provide an example of a successful sales campaign you led?

One successful campaign involved revitalizing our outreach strategy. I analyzed our previous efforts, identified gaps, and introduced a targeted messaging approach which led to a significant increase in new partner conversions and overall revenue growth.

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How do you handle competitive challenges in the marketplace?

When facing competitive challenges, I emphasize understanding our competitors’ strengths and weaknesses. By continuously improving our offerings and communicating our unique advantages, I ensure our sales strategy remains relevant and effective.

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What techniques do you find most effective in delivering sales presentations?

I find story-telling techniques to be highly effective during sales presentations. By relating customer success stories to the potential partner's challenges, I can illustrate the value of our solutions more vividly.

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How do you ensure alignment between marketing and sales teams?

That alignment is crucial! I ensure that both teams share common goals and metrics while facilitating regular communication. Collaborative meetings help synchronize our strategies and refine our messaging across channels.

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What role does feedback play in your management style?

Feedback is essential to my management style. I cultivate an environment where constructive feedback is encouraged, helping team members learn and grow which ultimately enhances team performance.

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How do you keep up with changes in the financial services industry?

Staying current in the financial services industry is important, and I do this by subscribing to key publications, attending conferences, and engaging in relevant professional networks to share insights and best practices.

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What metrics do you prioritize for assessing sales performance?

I prioritize metrics such as conversion rates, pipeline health, and customer retention rates. These metrics provide a clear picture of our sales effectiveness and highlight areas for improvement.

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Why do you want to work as the Director, Broker Channel Sales at Betterment?

I am passionate about Betterment's mission to improve people's financial lives. The opportunity to lead a dedicated sales team in a forward-thinking organization excites me, and I believe my skills could significantly contribute to our collective success.

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DATE POSTED
March 21, 2025

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