Director, Marketing Strategy - Product, Pricing & Customer Growth

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

We are looking for a Director, Marketing Strategy - Product, Pricing & Customer Growth to join our growing team! In this role, you will lead the team responsible for planning, creating, developing and managing Brightspeed’s consumer facing product, pricing and offer portfolio. You are a strategic, analytical and collaborative leader who can synthesize complex marketplace, operational, organizational, technical and customer inputs into effective competitive strategies for driving revenue growth and manage costs. You will need to be customer-focused, innovative and a strong communicator who can prioritize their team’s work and drive ambiguous projects to completion.

As Director, Marketing Strategy - Product, Pricing & Customer Growth, your duties and responsibilities will include:

• Build a diverse team of strategy, product, pricing and offer experts and lead them to work together and cross functionally to drive the growth of the business
• Work cross functionally with peers across the CMO organization as well as with Ops, Finance, IT and others, and ensure that their team are working and communicating in collaboration with their peers
• Build and maintain the value proposition for Brightspeed’s product portfolio including Broadband Internet (Fiber & DSL), Voice (VOIP & POTS), Value Added Services, and other elements of the portfolio of things we offer and charge for
• Build and maintain all pricing and offers across Consumer & SMB
• Manage pricing & profitability for proposals for MDU deals
• Develop strategies for subscriber and ARPU growth that leverage product features, pricing, offers, partnerships and other customer experience elements that are upstream from marketing and advertising tactics
• Drive the value proposition and offer roadmap, working with marketing operations to balance feasibility, capacity, and prioritization
• Deploy market tests and trials and work with Analytics and Effectiveness team to understand the impact on results and determine go forward plans

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s Degree and 10 Years Experience, with 3 Years in a Management Role
• Experience developing and managing direct to consumer or SMB subscription services such as internet, wireless, insurance, financial services, SAAS, etc.
• 3+ years of experience communicating strategic concepts to partners in marketing and sales
• 3+ years of experience with financial analysis of pricing including business cases, what if scenarios, customer lifetime value
• 3+ years experience managing to business targets for subscribers, ARPU, offer spend, etc.

BONUS POINTS FOR:

• Knowledge of Telecommunications industry, specifically product, pricing and marketing tools and tactics
• Experience developing partnerships for Value Added Services with outside technology partners in the content, assurance, financial and gaming space

#LI-SS1

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:  

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice