Demand Generation Manager

As a Demand Generation Manager at SmartRent, your main responsibilities include planning and executing integrated, multi-channel marketing campaigns that target various stages of the buyer's journey. You will collaborate with sales teams to identify ideal customer profiles, utilize marketing automation tools like HubSpot, and analyze performance metrics to enhance campaign effectiveness.

To qualify for the Demand Generation Manager position at SmartRent, you need 3-5 years of B2B demand generation experience, preferably in the SaaS or tech industry. Familiarity with platforms such as Salesforce and Google Ads is essential, along with strong analytical and project management skills.

The Demand Generation Manager at SmartRent works closely with sales to align on ideal customer profiles, key personas, and follow-up strategies. This collaboration ensures that marketing campaigns effectively drive measurable pipeline growth and lead to revenue generation.

In the role of Demand Generation Manager at SmartRent, you will manage various marketing channels such as email marketing, webinars, account-based marketing (ABM), and other integrated campaigns to engage potential clients throughout their buyer's journey.

SmartRent provides a competitive benefits package for its Demand Generation Manager, including 100% employer-paid medical coverage, flexible PTO, a robust 401k plan, and employee stock purchase plans, all aimed at supporting your career growth and work-life balance.

When answering this question, highlight specific campaigns you've run, strategies you've employed, and the metrics that show your success. Connect your experience to the innovative marketing approach SmartRent embodies.

Discuss your project management skills and tools you use to keep track of deadlines and deliverables. Mention examples of how you've successfully juggled multiple projects without sacrificing quality.

Talk about key performance indicators (KPIs) such as MQLs, SQLs, and pipeline growth. Explain your process for analyzing data and adapting strategies based on insights gleamed from performance metrics.

Share how you regularly read industry blogs, participate in webinars, and network with peers to stay updated. Mention any recent trends you have implemented in your campaigns.

When answering this question, be honest about a challenging experience, but focus on the lessons learned and how you adapted your strategies in future campaigns to prevent the same issues.

Explain your philosophy on cross-department collaboration, focusing on open communication, aligning goals, and continuously sharing insights to enhance both marketing and sales efforts.

Discuss a specific campaign demonstrating your strategy, execution, and the results. Highlight the different channels you used and how they worked together to achieve your objectives.

Mention specific tools like HubSpot or Salesforce, and discuss how you've used them for lead scoring, nurturing workflows, or automating marketing tasks, ultimately improving campaign efficiency.

Discuss your process for identifying target audiences, creating detailed customer profiles, and employing ABM strategies to reach the right prospects with the right message.

Express your enthusiasm for SmartRent’s innovative approach to proptech, your alignment with the company's value of collaboration, and your eagerness to contribute to its continued growth.