Client Partner, Media & Digital Solutions

As a Client Partner, Media & Digital Solutions at Cars Commerce, your primary responsibilities include identifying and creating new business and upsell opportunities, collaborating cross-functionally with Account Executives and Performance Managers, and developing strategic media plans. You'll engage in the entire sales cycle from prospecting to closing, leveraging your expertise in digital marketing and automotive media to enhance client relationships and drive revenue.

To qualify for the Client Partner, Media & Digital Solutions role at Cars Commerce, candidates should possess a minimum of 5+ years of experience in the retail automotive or digital agency industry. Proficiency in digital marketing best practices, strong presentation skills, and a proven track record in sales closings are essential. Additionally, applicants should be effective communicators and have strong negotiation skills.

The culture at Cars Commerce is centered around collaboration, integrity, and a commitment to doing the right thing. This environment supports Client Partners in cultivating relationships and driving sales, as the company believes in rising together. Employees are encouraged to share ideas and challenge conventional thinking, leading to better outcomes for clients and the organization as a whole.

Cars Commerce provides comprehensive training and support for its Client Partners to ensure success in their roles. This includes onboarding programs that cover digital marketing strategies, product knowledge, and sales techniques. Continuous learning opportunities, mentorship from experienced team members, and collaborative team dynamics are integral in helping Client Partners develop their skills and achieve their sales goals.

The total target compensation for the Client Partner, Media & Digital Solutions position at Cars Commerce ranges from $115,300.00 to $144,150.00. This compensation package takes into account various factors including skills, experience, and performance. Employees also enjoy a comprehensive benefits package that greatly enhances their overall experience.

When developing media plans as a Client Partner, I begin by conducting a thorough needs analysis to understand the client’s objectives and target audience. I leverage my expertise in paid search, social advertising, and programmatic display to craft tailored strategies that not only meet the client's goals but also provide measurable results. I also prioritize communication by presenting my recommendations clearly to both technical and non-technical stakeholders.

Absolutely! One effective strategy I implemented involved creating a tiered approach to client outreach, identifying potential upselling opportunities by segmenting clients based on their previous purchases. This allowed me to tailor my proposals to each client's specific needs, resulting in a 30% increase in upsell revenue over a six-month period. I tracked engagement metrics to refine our approach continually.

Key skills for a Client Partner include strong communication abilities, negotiation prowess, and a deep understanding of digital marketing. Additionally, relationship-building skills are crucial for fostering trust and encouraging clients to explore more extensive solutions. A solid grasp of the automotive industry trends enables me to tailor my approach effectively.

I stay current by following industry publications, attending webinars, and participating in professional networks. Additionally, I leverage insights from my current clients to uncover emerging trends and technologies that may impact our strategies. Continuous learning allows me to provide the highest level of service and innovative solutions to my clients.

To ensure client satisfaction, I maintain open communication and set clear expectations from the start. Regular check-ins help me gauge their needs while providing them with updates on performance metrics and campaign success. I also seek feedback actively, which allows me to refine our strategies and improve service quality continuously.

Throughout my career, I have developed extensive experience with various digital advertising strategies, ranging from paid search to social media campaigns and retargeting efforts. I harness analytics to optimize these strategies continually, ensuring that my clients receive maximum ROI while effectively reaching their target audiences.

When handling objections, I first listen actively to understand the client’s concerns fully. I then address each objection with factual information and provide examples or case studies when applicable. My goal is to build trust and guide them toward understanding the value of the solutions I offer, using empathy and transparency.

One challenge I anticipate is adapting to the rapidly changing digital landscape and ensuring that our solutions remain competitive. To reduce this risk, I plan to continuously engage with industry trends and collaborate with my team to innovate our offerings proactively.

I would describe my sales style as consultative and solution-oriented. I prioritize understanding my client’s unique needs and providing tailored solutions that drive genuine results. This approach helps to build long-lasting relationships and encourages sales through trust rather than pressure.

I am impressed by Cars Commerce’s commitment to integrity and collaborative culture, which aligns with my values. The opportunity to contribute to an innovative company recognized as a Best Workplace by U.S. News & World Report is incredibly appealing. I believe my experience in the automotive industry and passion for digital solutions would make a meaningful impact.