Vice President, Channel

As a Vice President, Channel at Celigo, you will be responsible for driving strategy across various SaaS and technology ecosystems, establishing our channel program, and creating a programmatic approach to invest in key SaaS ecosystems. You'll liaise with internal teams to build relationships, implement go-to-market strategies, and monitor performance goals to ultimately influence revenue and enhance customer adoption of Celigo's solutions.

To qualify for the Vice President, Channel role at Celigo, candidates should have over 10 years of experience in Strategic Channel, Business Development, and Sales. A solid understanding of technology channel partner ecosystems and experience in lead development is essential. Effective communication and organizational skills are also crucial to succeed in this fast-paced environment.

Celigo offers a competitive base salary for the Vice President, Channel position, expected to range between $275,000 to $300,000, depending on skills and experience. Beyond the base salary, total compensation may include variable incentives and an extensive benefits package, ensuring you enjoy working with us.

Celigo is committed to diversity, equity, and inclusion, demonstrated through our Taking a Stand initiative. This volunteer committee focuses on creating a welcoming environment for everyone, ensuring representation of underrepresented voices within our company. We aim to provide a safe, collaborative workplace where all employees can thrive.

At Celigo, candidates can anticipate a remote-first culture that emphasizes collaboration, inclusivity, and professional growth. With competitive compensation and generous benefits like ample vacation time and wellness days, we aim to foster a high-energy environment where employees feel valued and motivated.

In enhancing Celigo's channel program, I would focus on identifying and prioritizing key SaaS ecosystems, establishing clear criteria for partner tiers, and developing strong relationships with partners for mutual success. Collaboration with sales teams and a data-driven approach to monitor performance would also be critical.

I would develop targeted initiatives tailored to specific partner ecosystems, work collaboratively with sales teams on joint go-to-market efforts, and establish performance goals that align with revenue targets. Regularly analyzing performance metrics would also ensure continual alignment with strategic objectives.

Certainly! In a previous role, I partnered with a leading software provider to create a joint marketing campaign that effectively reached and educated our target audience. The collaboration yielded a significant increase in leads and strengthened customer relationships, ultimately elevating both companies' market presence.

One challenge could be managing diverse partner needs while maintaining a cohesive channel strategy. To address this, I would implement a structured feedback process to better understand partner requirements and ensure clarity in our offerings while continuously refining our approach based on insights.

I prioritize projects by assessing factors such as potential revenue impact, alignment with strategic goals, and partner readiness. I ensure consistent communication and set clear timelines to keep all stakeholders informed and engaged.

Communication is vital in building trust and transparency with channel partners. Regular check-ins, updates on joint initiatives, and open lines of dialogue for feedback ensure we are aligned. This fosters collaboration that leads to mutual success.

Success can be measured using various KPIs such as revenue generated from channels, partner engagement metrics, lead conversion rates, and customer satisfaction scores. Regularly reviewing these metrics allows for timely adjustments and improvements.

In my previous roles, I have developed and executed comprehensive partner marketing programs that included joint webinars, co-branded content, and social media campaigns. These initiatives not only educated our customers but also showcased the value of partnerships, leading to increased brand visibility.

I find tools that integrate CRM and marketing automation systems to be particularly effective. Platforms that provide insights into partner performance, lead tracking, and analytics help streamline processes and facilitate timely decisions.

I would ensure that channel programs align with the broader company strategy by collaborating with senior leadership to define key objectives. Regular strategy sessions and performance reviews would help ensure that our channel initiatives are contributing to the overall company vision.