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Senior Product Marketing Manager

About the Role
We’re looking for an intelligent, creative, and energetic Sr. Product Marketing Manager to help scale the go-to-market functions at CloudZero. This person will be a key driver in CloudZero’s future growth — analyzing market opportunity, driving customer awareness and adoption, and managing key go-to-market and channel partner programs. With a focus on fostering relationships with our growing partners and customer base, this role will have direct exposure to the executive team and have an enormous impact on overall company direction.

Responsibilities

  • Be an expert in all things CloudZero, serving as a key point of communication and alignment across marketing, sales, and product teams

  • Build out our messaging platform to sell the value of CloudZero to current and future partners, and help enable their teams to sell the value of our product  to their customers.

  • Develop collateral, tools, and training materials to enable our growing sales team and channel partners to sell CloudZero with as little friction as possible.

  • Work with tech and channel partners to collaborate on co-branded collateral, campaigns, and events

  • Develop a best-in-class customer communications strategy to promote awareness and adoption of our product capabilities with existing customers

  • Work with our customer success team to capture customer stories and develop internal and public-facing content about the value we provide customers.

  • Conduct competitive research and analysis, then create enablement materials for the rest of the company

  • Provide input and strategy into product roadmap and pricing based on market and customer research, customer interactions, and competitive findings

  • Understand macroeconomic trends and disruptive technologies that impact the CloudZero business

  • Conduct ROI research and develop content to help customers make the business case for CloudZero

Requirements

  • 6+ years B2B enterprise software sales experience in Product Marketing, Management, Sales, or Pre-sales.

  • Demonstrated technical acumen, capable of delivering detailed product demos to highlight differentiation and value.

  • Proactive stakeholder engagement for messaging alignment and marketing plans.

  • Strong communication skills for executive-level presentations and cross-functional collaboration.

  • Past experience with managing partner programs or customer marketing initiatives.

  • Hands-on creation of marketing assets including demos, pitch decks, and videos, with a knack for innovation.

  • Organized and detail orientated while balancing multiple different products and partners.

About CloudZero
Cloud cost management is one of the biggest challenges organizations face today. As cloud adoption continues to accelerate, so do the complexities and costs associated with it — and macroeconomic conditions only increase pressure to prove cloud efficiency. That’s why we built CloudZero: a SaaS platform at the intersection of next-generation cloud cost management and FinOps. CloudZero ingests billing and usage data from all cloud, SaaS, and PaaS providers, organizes it in real time according to our customers’ business structures, lets customers view it at any level of time or resource granularity, and ultimately empowers them to make more informed business decisions.

Since our founding in 2016, our mission has been to make efficient innovation a reality for every cloud-driven organization. At CloudZero, we believe every engineering decision is a buying decision, yet the cost conversation often bypasses the engineers who drive those determinations. To solve this, we’ve built a dynamic, single-page application that answers the complex, data-heavy questions every cloud-based organization needs to ask if they want to grow their company profitably.

To date, we’ve raised over $52 million from leading venture capital firms across the country. We’re solving problems of massive scale, business importance, and complexity in a space that needs it more than ever. We’re growing rapidly and would love for you to be a part of it!

Equal Opportunity Employer
CloudZero is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status or disability status. All job offers are contingent upon the candidate passing background and reference checks.

Applicants must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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What You Should Know About Senior Product Marketing Manager, CloudZero

At CloudZero, we're on the lookout for a passionate and dynamic Senior Product Marketing Manager to join our amazing team in Boston! In this pivotal role, you’ll be instrumental in shaping our go-to-market strategies and driving customer awareness and adoption of our innovative cloud cost management platform. You'll become the go-to expert on all things CloudZero, working closely with our marketing, sales, and product teams to ensure seamless communication and alignment. Your creativity will shine as you build out our messaging platform, develop training materials, and create engaging collateral that enables our sales teams and channel partners to effectively showcase the value of CloudZero to clients. We value a proactive approach, so you’ll be conducting competitive research and sharing insights that can influence our product roadmap and pricing strategy. Plus, your strong communication skills will help you connect with our executive team and foster relationships with our growing partner network. If you're organized, detail-oriented, and have a knack for innovation, join us to make a significant impact on CloudZero's future growth and help redefine how organizations manage their cloud expenses!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at CloudZero
What are the key responsibilities of a Senior Product Marketing Manager at CloudZero?

As a Senior Product Marketing Manager at CloudZero, your key responsibilities will include being the expert on our platform, developing a comprehensive messaging strategy, creating impactful marketing collateral, and collaborating with partners. You'll also work closely with the sales and customer success teams to promote product adoption, conduct competitive research, and contribute to the product roadmap based on market insights.

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What qualifications are required for the Senior Product Marketing Manager position at CloudZero?

To be considered for the Senior Product Marketing Manager role at CloudZero, candidates should have over 6 years of experience in B2B enterprise software sales, with a strong background in product marketing or management. Demonstrated technical acumen is a must, along with excellent communication skills for stakeholder engagement and executive-level presentations.

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How can a Senior Product Marketing Manager at CloudZero impact company growth?

A Senior Product Marketing Manager at CloudZero will drive company growth by analyzing market opportunities and developing strategies that enhance customer awareness and product adoption. This role will be instrumental in creating educational materials for partners and clients, which helps in establishing CloudZero as a leader in cloud cost management.

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What type of company culture can a Senior Product Marketing Manager expect at CloudZero?

At CloudZero, we pride ourselves on fostering an inclusive and collaborative work environment. As a Senior Product Marketing Manager, you'll find a culture that values innovation, diversity, and proactive teamwork. We believe in empowering our employees to think creatively and take ownership of their projects while working towards a common goal of redefining cloud cost management.

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What are the opportunities for growth for a Senior Product Marketing Manager at CloudZero?

A Senior Product Marketing Manager at CloudZero can expect significant opportunities for professional growth and development. You’ll have direct exposure to the executive team and the chance to influence strategic decisions, all while working in a rapidly growing company that values your contributions to market expansion and customer satisfaction.

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Common Interview Questions for Senior Product Marketing Manager
How do you handle market analysis and competitive research as a Senior Product Marketing Manager?

In answering this, showcase your systematic approach to gathering data about competitors, industry trends, and market dynamics. Discuss tools you might use, such as SWOT analysis, and emphasize how you translate findings into actionable marketing strategies that drive growth.

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Can you describe your process for developing messaging and positioning for new products?

Detail your methodology for understanding customer needs, market gaps, and how to craft compelling product narratives. Highlight the importance of collaborating with sales and product teams to ensure the messaging aligns with the customer journey.

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What experience do you have in managing partner programs?

Share specific examples of partner programs you've managed, including the objectives, your role in execution, and the outcomes. Highlight your skills in relationship building and communication that drive partner engagement and success.

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How do you ensure alignment between marketing, sales, and product teams?

Discuss strategies you’ve used to facilitate cross-functional collaboration, such as regular check-ins, shared communication platforms, and collaborative planning sessions that align goals and messaging. Emphasize the importance of teamwork for achieving unified objectives.

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What metrics do you consider most important in evaluating the effectiveness of your marketing strategies?

Talk about relevant metrics such as customer acquisition costs, conversion rates, partner engagement levels, and customer feedback. Explain how these metrics inform adjustments and improvements to your overall marketing strategy.

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How do you approach creating training materials for sales teams?

Describe your process for understanding the sales team's needs and the customer journey. Share how you develop comprehensive training materials, including demos and interactive sessions, that equip the sales team to effectively address customer inquiries.

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Can you provide examples of successful campaigns you've led?

Share detailed stories of campaigns where you played a pivotal role, including objectives, strategies, results, and how you measured success. Highlight your ability to innovate and adapt based on what the data reveals about customer engagement and response.

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What role do you think customer stories play in product marketing?

Discuss the power of real customer stories in marketing efforts and how they build trust and credibility. Highlight your experience in collecting and utilizing these stories to create impactful collateral that resonates with potential customers.

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How do you stay on top of emerging trends and technologies that affect product marketing?

Explain your commitment to continual learning through reading industry publications, attending conferences, networking with professionals, and leveraging online resources. Stress the importance of staying ahead of trends for effective strategy development.

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Why are you interested in working at CloudZero?

Convey your enthusiasm for CloudZero’s mission, growth potential, and its innovative approach to cloud cost management. Align your career goals with the company’s values and vision, emphasizing how you want to contribute to the success of both CloudZero and its customers.

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Full-time, on-site
DATE POSTED
March 28, 2025

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