Content SEO Team Lead

The Content SEO Team Lead at Hostinger is responsible for driving the SEO strategy for the US Tutorials site. This includes managing a team of Content SEO Specialists, planning and auditing content, and identifying opportunities to enhance content performance through data analysis. You will be integral in overseeing the implementation of SEO best practices and will collaborate with various marketing teams to ensure that our objectives align with the company’s goals.

To qualify for the Content SEO Team Lead role at Hostinger, candidates should have over 5 years of experience in content SEO, preferably in tech-focused or SaaS environments. A proven track record of driving measurable growth in website traffic and conversions is essential, along with expertise in SEO best practices. Additionally, candidates should demonstrate strong leadership skills and adaptability, enabling them to manage multiple priorities while effectively guiding their team.

At Hostinger, the Content SEO Team Lead has access to unlimited growth opportunities, including participation in the Manager's Academy and workshops that enhance leadership skills. The company fosters an inspiring culture that prioritizes personal and professional development, featuring regular assessments to help you achieve your career goals.

Familiarity with tools such as Ahrefs, Semrush, and Google Search Console is essential for the Content SEO Team Lead role at Hostinger. These tools are integral to optimizing content, conducting performance audits, and implementing the best SEO practices to enhance our web presence and achieve strategic goals.

The hybrid work model at Hostinger offers the flexibility of working from home combined with the dynamic atmosphere of our modern offices in Kaunas and Vilnius. This balance allows the Content SEO Team Lead to enjoy the best of both worlds, fostering creativity and collaboration while still reaping the comforts of working remotely.

When developing an SEO strategy, my approach starts with thorough research and analysis of existing content and performance data. I identify key opportunities based on competitor analysis and user intent, and I set clear, measurable goals for my team. Collaboration with content creators ensures that the strategy is aligned with overall marketing objectives.

I focus on individual strengths and foster a supportive environment where team members feel valued. By providing regular feedback and coaching sessions, I ensure each member has a clear understanding of their growth path. I also encourage openness, which allows for constructive discussions on how to improve our strategies.

Key metrics I focus on include organic traffic growth, engagement rates (like time on page and bounce rate), conversion rates, and keyword rankings. These metrics provide a comprehensive view of how our content is performing and where we can make improvements.

I stay updated by following industry-leading blogs, attending webinars and conferences, and participating in online SEO communities. Continuous learning is crucial in this fast-paced field, and I make it a priority to integrate new insights into our strategies.

In my last role, I spearheaded a comprehensive audit of our existing content, identifying gaps that led to a targeted content creation strategy. This initiative resulted in a 40% increase in organic traffic within six months, demonstrating the effectiveness of a data-driven approach.

I have extensive experience using both Ahrefs and Semrush for keyword research, backlink analysis, and project tracking. These tools have greatly aided in developing successful SEO initiatives by providing actionable insights into domain authority and competitor strategies.

I prioritize tasks based on their potential impact on our KPIs and deadlines. I assess the urgency of each item, along with available resources, to ensure that my team remains focused on high-impact projects that align with our strategic goals.

I encourage open dialogue and use data to guide discussions around differing opinions. By fostering a culture of respect and understanding, we can collectively assess the best course of action and make decisions based on factual insights rather than personal preferences.

Semantic SEO focuses on understanding the context and intent behind search queries rather than just targeting specific keywords. It involves creating content that answers users' questions comprehensively, making it likely to rank higher as it aligns better with user intent.

For ongoing content optimization, I consistently analyze performance metrics to identify areas for improvement. This includes updating older content with fresh information, optimizing for new keywords as trends shift, and ensuring that our content aligns with current SEO best practices.