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Senior Manager of Brand Marketing

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The Senior Manager of Brand Marketing is a member of the US Brand Marketing Team within the broader Commercial Operations, North America organization. The role will support the Director and Associate Director for the assigned brand with developing and executing comprehensive brand strategies to achieve business objectives. The role will be responsible for the execution of marketing tactics aligned to brand strategies with guidance and feedback from the Director/Associate Director.

Key responsibilities:

Brand Strategy Development: Support Director/Assoc Director for assigned brand with the development of comprehensive brand strategies aligned with overall business objectives. Support the analysis of market research findings, competitor activities, customer feedback, and sales feedback to inform strategies and tactical planning.

Marketing Campaigns and Promotions: Manage, with guidance and feedback from the Director/Associate Director, the planning, development, and execution of marketing campaigns and promotional activities/tactics across various channels (e.g. HCP personal promotion, sale materials/leave-behinds, patient brochures, inside sales campaign, conventions, med comms, and more). Collaborate with key cross-functional stakeholders, including sales, medical affairs, sales training, and agencies, to create and rollout impactful campaigns that drive brand objectives.

Performance Measurement: Identify and monitor metrics to assess performance and execution of critical activities.

PRC Management: Shepard promotional materials through medical, legal, and regulatory review committee and ensure regulatory compliance with support of Director/Associate Director.

Budget Management: Manage brand budget for promotional activities with oversight from Director/Associate Director.

Knowledge, Skills, Competencies:

Strong project management skills to drive executional excellence, on-time and on-budget
Proven problem-solving skills
Result-oriented
Proven ability to partner across a matrixed organization
Experience influencing without direct authority
Experience achieving efficiencies through effective organization and time management
Excellent oral, written, and presentation skills with a strong attention to detail
Ability to work on multiple priorities in a fast-paced environment
Creativity, enthusiasm, curiosity to learn, growth mindset

Key Relationships:

Brand Marketing, Customer Marketing, Commercial Excellence (analytics, business ops, sales training), Medical Affairs, Legal, Regulatory, Compliance, external creative and medical comms agencies/studios

Required Experience:

Bachelors' degree required, preferably in Life Sciences or Business/Marketing. MBA a preferred.
7+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical, biotech or medical device industry

Preferred Experience:

US vaccines or buy and bill product experience
Pharmaceutical/biotech/medical device sales experience

Travel Requirements:

Yes, some domestic travel required (e.g. sales meetings, field rides, conventions)

Our Benefits

CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL Seqirus offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL Seqirus has many benefits to help achieve your goals.

Please take the time to review our benefits site to see what’s available to you as a CSL Seqirus employee.

About CSL Seqirus

CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.

We want CSL Seqirus to reflect the world around us

As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.

Do work that matters at CSL Seqirus!

Watch our ‘On the Front Line’ video to learn more about CSL Seqirus

What You Should Know About Senior Manager of Brand Marketing, CSL

As the Senior Manager of Brand Marketing at Seqirus USA in Summit, NJ, you’ll play a crucial role in shaping the brand strategies that will drive business success. Being part of the US Brand Marketing Team within the Commercial Operations, North America organization means you’ll work closely with the Director and Associate Director to develop comprehensive strategies for the assigned brand. Your creativity and strategic thinking will be vital as you analyze market research, competitor activities, and customer feedback to inform our approaches. Not only will you help manage marketing campaigns and promotional activities across various channels, but you’ll also collaborate with cross-functional teams, including sales and medical affairs, to bring impactful initiatives to life. Your knack for project management and attention to detail will help ensure that all marketing tactics are executed on time and within budget. You’ll also take charge of performance measurement to assess the effectiveness of our campaigns and manage the budget for promotional activities, all while ensuring compliance with medical, legal, and regulatory requirements. This is an exciting opportunity to contribute to a team that is at the forefront of the healthcare industry, especially in the field of vaccines. Join us at Seqirus as we collaborate to improve public health and make a meaningful difference in the lives of individuals worldwide.

Frequently Asked Questions (FAQs) for Senior Manager of Brand Marketing Role at CSL

What does a Senior Manager of Brand Marketing do at Seqirus USA?

The Senior Manager of Brand Marketing at Seqirus USA develops and executes strategic brand marketing plans, collaborates with cross-functional teams, manages marketing campaigns, and measures performance metrics to ensure that brand objectives are met effectively.