Senior Marketing Manager (1st Party & Platform)

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

Positioned within the Product Marketing and Promotions Team, this role is responsible for overseeing go-to-marketing planning for First Party Products (Fortnite, Fall Guys, Rocket League, and Epic Games Publishing Content) and PC/Mobile platform feature launches; matching store-owned channels with product beats to optimize business KPIs. Responsibilities additionally include store development, with remit over projects that look to automate and scale marketing processes, build new surfaces to support store B2B and B2C programs, evangelism and establish a robust data pipeline to inform on decision making. The ideal individual will be an expert in live service game mechanics, understand how customers engage with PC and Mobile gaming stores, and be someone who can build strong relationships with all relevant stakeholders within Epic Games.

In this role, you will

• Own the departmental planning process for First Party / Platform and set the strategy for projects that will improve the effectiveness of the Epic Games Store marketing channels to meet the growing needs of the business. This includes assessment of user flows, improvements to internal processes and store presentation across PC and Mobile stores
• Project manage departmental initiatives by setting must succeed initiatives, working through blockers, establishing project phasing into MVP states and communicating status updates
• With support from the First Party & Platform Product Marketer, build and refine go-to-market plans ensuring that key messaging is applied to each channel
• Using our data tooling, analyze the performance of product-level events and oversee the testing roadmap to refine the ongoing support strategy. Share learnings with wider stakeholders where appropriate
• Oversee product lifecycle management of owned accounts, evangelising promotional opportunities within the Epic Games Store including discounting, giveaways and cross-promotional opportunities within the Epic ecosystem where appropriate
• Improve awareness of both B2C platform programs such as Epic Rewards and B2B programs such as Now on Epic, Launch Everywhere With Epic and Epic First Run by assessing marketing touch points, improving or building new ones
• Own the management of platform CMS pages, providing regular updates to copy and images when required

What we're looking for

• Understanding of Epic Games’ products (in particular Fortnite) and other live service games, from a gameplay/functionality perspective alongside common marketing practices in the industry
• Experience working on B2B and/or B2C platform programs that connect value propositions within an ecosystem
• Experience with retail / e-commerce across PC and Mobile Gaming including common engagement practices and associated KPIs
• Strong understanding of how to build brands through leveraging owned channels and available system tooling
• Experience evaluating creative materials and assets based on strategic briefs
• Excellent partner management skills
• Analytical competence
• Comfortable crafting and executing marketing programs and events
• 8+ years experience in a marketing, account management or digital retail business
• Proven experience in relationship management, project management, and data competency

This role is open to multiple locations across the US (including WA).

EPIC JOB + EPIC BENEFITS = EPIC LIFE

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

Pay Transparency Information

The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).