Manager, Platform Services Integrated

The Manager, Platform Services Integrated at DoorDash is responsible for developing and executing integrated marketing strategies for the DoorDash Commerce Platform. This includes identifying target merchants, creating engaging pathways for them, and collaborating with growth marketing and product management teams. The role also requires launching marketing programs at scale to increase brand awareness and product adoption, driving successful go-to-market campaigns in partnership with cross-functional teams.

Applicants for the Manager, Platform Services Integrated role should have a BA degree and a minimum of 6 years of professional experience in marketing or product management, preferably in corporate or startup environments. A proven track record in executing successful go-to-market strategies, strong fluency with data analytics, and the ability to collaborate effectively with cross-functional teams are crucial for this position.

This position significantly contributes to DoorDash's mission of empowering local economies by enhancing brand awareness and improving product adoption through targeted marketing strategies. By connecting with local businesses and optimizing their experiences on the DoorDash platform, the Manager, Platform Services Integrated plays a pivotal role in fostering meaningful relationships between merchants and customers.

Key skills for the Manager, Platform Services Integrated position include strategic thinking, effective communication, analytics proficiency, and the ability to navigate cross-functional collaboration. An understanding of B2B marketing dynamics, strong problem-solving capabilities, and a customer-centric approach are also critical to success in this role.

At DoorDash, the Manager, Platform Services Integrated will be part of a collaborative and dynamic team culture where leadership is embraced at all levels. The work environment is focused on innovation and quick learning, ensuring that team members can contribute their unique perspectives and solutions to challenges while supporting each other to achieve communal goals.

To develop an integrated marketing strategy for the DoorDash Commerce Platform, I would begin by conducting thorough market research to identify target merchants and their specific needs. Collaborating closely with analytics to gain insights, I would then draft a comprehensive approach that integrates collaboration across marketing, sales, and product teams, ensuring alignment on key objectives and messaging. My competitive analysis would help highlight unique value propositions tailored to our B2B customers.

Certainly! While previously at [Previous Company], I spearheaded a go-to-market campaign for a new software product aimed at small businesses. By analyzing customer insights and feedback, I crafted a multi-channel marketing approach that included targeted emails, social media engagement, and webinars. This resulted in a 40% increase in product adoption within the first three months, showcasing the importance of understanding the audience and effectively communicating value.

I would assess the success of a marketing campaign using several key performance indicators, including conversion rates, customer acquisition cost, and overall engagement metrics such as click-through rates and social media interactions. Additionally, tracking revenue growth related to the campaign and collecting customer feedback post-campaign would provide qualitative insights to refine future strategies.

Managing cross-functional teams involves clear communication, establishing common goals, and maintaining alignment throughout the project lifecycle. I foster an environment of collaboration by regularly scheduling check-ins, soliciting input from team members across departments, and ensuring that everyone understands their role. This approach helps maintain engagement and accountability, allowing us to navigate challenges collectively.

The most rewarding aspect of working in marketing is the opportunity to make a tangible impact, whether that's driving growth for a product or influencing customer perceptions. Being creative in problem-solving while using data to inform decisions keeps me excited and motivated. The challenge of continuously learning and adapting strategies to meet evolving market demands makes it a dynamic and fulfilling field.

I stay up-to-date on marketing trends by regularly reading industry publications, following thought leaders on social media, and participating in webinars or networking events. Engaging in continuous education, whether through formal courses or workshops, allows me to integrate innovative practices into my strategies and remain competitive in a fast-evolving landscape.

Targeting a new market segment would start with comprehensive market research to identify the characteristics, needs, and preferences of the audience. I would utilize existing data analytics to determine gaps in our current offerings and develop tailored messaging that resonates with this segment. Collaborating with the sales team would also be key to ensuring an optimal customer journey from our marketing efforts to product adoption.

To improve product adoption among small and medium-sized businesses (SMBs), I would implement educational initiatives that showcase the tangible benefits of using our services. This could include offering free trials, creating user guides, and hosting training sessions. Additionally, gathering feedback from early adopters can help refine our offerings and tailor our communication to address specific pain points faced by SMBs.

Absolutely! At [Previous Company], we noticed a dip in customer engagement for one of our campaigns. By diving into the analytics data, I discovered that our messaging was not resonating with our audience's pain points. I proposed a pivot in our content strategy based on the insights gathered, leading to a refreshed campaign that improved engagement rates by over 25% within a month.

I ensure alignment of marketing efforts with business goals by consistently communicating with key stakeholders, including senior leadership, to understand strategic priorities. Developing a measurement framework that tracks our initiatives against desired outcomes is essential to maintaining focus. Regularly revisiting our marketing objectives and adjusting them in line with evolving business strategies helps keep our efforts relevant and effective.