Product Marketing Manager (x/f/m)

As a Product Marketing Manager (x/f/m) at Doctolib, you will be responsible for developing and executing the 360-degree Go-To-Market strategy tailored to various medical professional groups. Your role involves collaborating with multiple teams, understanding user needs, market trends, and enhancing user experiences through continuous feedback. You'll also drive initiatives for improving commercial and operational performance, ensuring our product offerings align with user expectations and industry developments.

To qualify for the Product Marketing Manager (x/f/m) position at Doctolib, you should possess over six years of relevant experience in top-tier management consulting or strategic business development, preferably in the healthcare sector. Proficiency in German at a native level and fluency in English is essential. Strong communication skills, project management capabilities, and the ability to prioritize and structure Go-to-Market strategies effectively are also crucial.

At Doctolib, as a Product Marketing Manager (x/f/m), you can anticipate a modern and inviting work environment in Berlin. Our setup encourages collaboration and inclusivity, featuring open spaces for brainstorming and socializing. We also prioritize employee well-being with comprehensive benefits, regular team-building activities, and a hybrid working model, allowing flexibility in how you work.

Doctolib offers a structured onboarding program through the Doctolib Academy, aimed at setting you up for success in your Product Marketing Manager (x/f/m) role. Additionally, continuous training opportunities in various competencies, including soft skills and technical know-how, will support your professional growth and development within the company.

The interview process for the Product Marketing Manager (x/f/m) role at Doctolib typically consists of several stages. Initially, there will be a meet-and-greet interview with your Talent Partner, followed by an interview with your direct manager. A case study will be part of the assessment, culminating in a final interview and reference checks. This approach ensures that we find the best fit for both the role and our team.

When answering this question, detail specific Go-to-Market strategies you've developed in previous roles, particularly in the healthcare space. Highlight how you identified target audiences, assessed market conditions, and aligned your strategies with business objectives. Providing measurable outcomes will also strengthen your answer.

To address this question, outline your method for prioritization, such as using a matrix to assess project impact and urgency. Share an example from your previous experience where prioritizing effectively led to successful outcomes, demonstrating your ability to manage multiple tasks under pressure.

Discuss your favorite methods for gathering customer feedback, such as surveys, interviews, or usability testing. Providing a specific example where customer insights influenced a product decision would effectively illustrate your process and the importance of user-centered design.

Emphasize your commitment to continuous learning by mentioning sources like industry reports, webinars, networking events, and online courses. Detailing how you incorporate this information into your strategic planning will demonstrate your proactive approach to staying relevant in the field.

Provide a compelling narrative around a specific campaign, focusing on your role in its conception, execution, and outcome. Highlight metrics that reflect success, such as increased engagement or conversions, to give context and weight to your experience.

Illustrate your collaborative approach by describing how you engage with different departments, like sales and product teams. Share a specific example where this collaboration led to a successful project, emphasizing your communication skills and ability to foster teamwork.

Clearly articulate your definition of product-market fit, highlighting its role in delivering value to users and ensuring sustainable growth. Discuss how you assess product-market fit through user feedback and market analysis, demonstrating your strategic mindset.

Focus on your conflict resolution skills, explaining how you prefer to address disagreements through open dialogue and a willingness to understand different perspectives. Share an example of a conflict you navigated successfully, showcasing your ability to maintain a positive team dynamic.

Discuss key performance indicators such as customer acquisition cost, conversion rates, and user engagement metrics. Convey your understanding of how these metrics inform decision-making and the overall effectiveness of marketing strategies.

Craft a response that reflects your alignment with Doctolib's mission and values. Discuss specific aspects of the company or its initiatives that resonate with you, linking your personal goals with the company's vision to create a compelling narrative.