Marketing Manager - CRM - job 1 of 2

The Marketing Manager - CRM at Curaleaf will be responsible for developing and executing CRM strategies to engage customers across our portfolio of brands. This role involves driving traffic to retail locations, enhancing brand awareness, and coordinating multi-channel marketing campaigns. The manager will also support lifecycle marketing and ensure successful deployment of SMS, email, and push messages.

To qualify for the Marketing Manager - CRM position at Curaleaf, candidates should have a bachelor’s degree in marketing or a related field. A minimum of 3-5 years of experience in CRM marketing, particularly in retail, is required. Familiarity with communication channels, MarTech platforms, and strong organizational skills are also crucial for success.

The Marketing Manager - CRM at Curaleaf should have hands-on experience with several tools including Braze, Dutchie, Sweed, and SpringBig. A working knowledge of CSS & HTML, as well as experience with webhooks and API is preferred. Proficiency in project management tools like Monday.com and Smartsheets is also beneficial.

Curaleaf is not just a dynamic environment for a Marketing Manager - CRM; it’s a place where creativity and innovation thrive. Our commitment to corporate social responsibility, through initiatives like Rooted in Good, fosters an enriching workplace culture. We value talent and are invested in your professional growth, offering competitive pay, generous leave policies, and career advancement opportunities.

The salary range for a Marketing Manager - CRM at Curaleaf is typically between $90,000 and $105,000. This compensation reflects the candidate's experience and capabilities, aligning with our commitment to offering competitive pay and outstanding benefits in the cannabis industry.

When developing a CRM strategy, I focus on understanding customer journeys. I analyze existing data to segment the customer base, identify key touchpoints, and create personalized engagement. At Curaleaf, aligning the strategy with brand values and objectives is crucial for success.

I once managed a multi-channel automated marketing campaign that involved SMS, email, and in-app messaging targeting different customer segments. I relied heavily on data analytics to refine the campaign and optimize results for Curaleaf’s promotional offerings.

In my experience, tools like Braze for customer engagement and Google Analytics for performance tracking have been indispensable. At Curaleaf, utilizing MarTech platforms allows for seamless integration and effective communication strategies.

I measure success through KPIs such as engagement rates, customer retention, and sales growth. At Curaleaf, leveraging data to adjust campaigns based on performance is essential for continual improvement.

I see feedback as a valuable opportunity for growth. I encourage open discussions with cross-functional teams at Curaleaf to ensure that all perspectives are considered when refining CRM strategies.

I employ a combination of competitor analysis, consumer surveys, and industry reports. By connecting insights back to our brand goals at Curaleaf, I can inform actionable marketing strategies that capitalize on emerging trends.

In a previous role, a sudden shift in marketing strategy required immediate adjustments. I collaborated with my team, prioritized effective communication, and quickly restructured our CRM campaigns to align with new business goals, similar to the agile environment at Curaleaf.

I believe in a collaborative management style where team members feel empowered to share ideas. This approach encourages creativity and aligns with Curaleaf's values of teamwork and innovation.

I implement a thorough QA process that includes multiple reviews and tests of all elements. In the fast-paced environment at Curaleaf, maintaining high standards of accuracy is a must for all marketing communications.

I’m excited about the chance to be part of a rapidly evolving industry like cannabis. The potential for innovation and positive societal impact aligns perfectly with my professional values and the mission of Curaleaf, making it an exciting space to contribute my skills.