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Senior Campaign Manager (Demand Generation)

You’re a data-driven, revenue-focused marketer who thrives on building and optimizing high-impact demand generation campaigns. You love using multi-channel marketing strategies to drive qualified pipeline, and you know how to align marketing with sales to deliver real business results.

You’re just as comfortable rolling up your sleeves to launch campaigns as you are analyzing performance data and optimizing for better results. You thrive in fast-paced, high-growth environments, love testing new ideas, and aren’t afraid to push the boundaries of what’s possible in demand generation. You’re an experienced people manager, capable of leading a small but mighty team to deliver against your goals. 


What You’ll Do

  • Drive revenue from the SMB and MM segments of the Commercial MEP market and partner with the Director of Demand Generation to build an inbound engine that’s best-in-class.
  • Develop and execute high-performing, multi-channel demand generation campaigns across paid, organic, email, content, and events to drive pipeline and revenue.
  • Own campaign strategy and execution, optimizing for conversion rates, cost per lead (CPL), and ROI.
  • Partner with sales and product marketing to create a feedback loop to align messaging, targeting, and share learnings.
  • Leverage data and analytics to track campaign performance and make real-time adjustments for maximum impact.
  • Manage and mentor a junior campaign specialist, as well as external agency partners, to execute campaigns at scale.
  • Experiment with new marketing strategies, including AI-driven demand gen, and emerging digital channels.

What We Expect

  • 5+ years of experience in B2B demand generation with a strong track record of pipeline growth.
  • 3+ years managing people (direct reports, agencies, or contractors).
  • Expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, or others), SEO/SEM, and email marketing.
  • Proficiency in marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM tools.
  • Strong analytical skills, with the ability to track key metrics and optimize campaigns based on performance.

Bonus Points For:

  • Experience with ABM strategies, and video marketing.
  • Familiarity with AI-driven marketing tools and emerging demand gen trends.

What We Offer

  • Competitive salary + equity + bonus. 
  • A comprehensive benefits package.
  • Work from home stipend.
  • Flexible paid time off.
  • This is a hybrid role based in Los Angeles, CA. (3 days a week in office)
  • Company events like BBQs and team-building activities, both in-person and virtual, lunch provided for in-office days.
  • Talented and motivated team members who care deeply about one another (seriously, everyone is rooting for your success!)
  • The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers

Who We Are

BuildOps is a fast-paced, high-growth start-up, committed to transforming a $30-billion industry through our all-in-one platform. Leveraging the latest technology, we’re taking commercial contractors from the world of pen and paper operations to digitized, efficient, data-driven business.

Our co-founders have over a decade of experience in both construction and SaaS technology, as well as a resume that includes Stanford, Harvard, Wharton, Cornell, Microsoft, and multiple successful startup exits, including a $1.2 billion acquisition.

BuildOps has raised multiple rounds of funding from some of the largest and most reputable Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates.

Forbes Magazine

“BuildOps is unique because it addresses the problem of efficiency in construction for an often-overlooked audience. Rather than focusing on large projects, or catering to owners, they look to the needs of technician-heavy subcontracting firms working in the commercial space.”

TechCrunch

“The new financing will be used to support the company’s continued growth. BuildOps sells software that integrates scheduling, dispatching, inventory management, contracts, workflow and accounting into a single software package for commercial real estate contractors with staff ranging from a few dozen to several hundred employees.”

Crunchbase

In a statement, [former NFL superstar] Joe Montana noted that his firm (Liquid 2 Ventures) has an investment thesis in supporting America’s working class… “I just love the idea of making their lives far easier and better,” he said. With BuildOps, “you have one solution that does it all and talks seamlessly to every single part of their business from parts to ordering to inventory and more.”

Wall Street Journal [Paywall]

BuildOps, the Santa Monica, California, startup that provides software for real estate subcontractors was seeded with $5.8 million in funding from investors including Fika Ventures, MetaProp VC, Global Founders Capital, CrossCut Ventures, TenOneTen, IGSB, 1984 Ventures, Liquid 2 Ventures and Ground Up Ventures.

Average salary estimate

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What You Should Know About Senior Campaign Manager (Demand Generation), BuildOps

As a Senior Campaign Manager (Demand Generation) at BuildOps in Raleigh, North Carolina, you’ll be at the forefront of innovation, leveraging your data-driven mindset to craft compelling demand generation strategies that fuel growth. You thrive on optimizing high-impact campaigns across multiple channels, harmonizing marketing efforts with sales to deliver tangible business results. Your role involves diving deep into analytics to fine-tune each campaign, maximizing conversion rates, and ensuring a strong return on investment. Collaborating with a talented team, including mentoring a junior campaign specialist, you’ll dive hands-on into executing multi-channel strategies, from paid media to engaging content initiatives. The fast-paced, high-growth environment will push you to experiment with new ideas and utilize emerging trends in AI-driven marketing and digital channels. You’ll not only be conceptualizing and executing campaigns but also nurturing a feedback loop with sales and product marketing to keep our messaging sharp and effective. If you’re passionate about building a best-in-class inbound marketing engine and enjoying the support of a motivated team, BuildOps is the perfect place for you to thrive and innovate!

Frequently Asked Questions (FAQs) for Senior Campaign Manager (Demand Generation) Role at BuildOps
What are the responsibilities of a Senior Campaign Manager (Demand Generation) at BuildOps?

At BuildOps, the Senior Campaign Manager (Demand Generation) drives revenue from the SMB and MM segments of the Commercial MEP market by developing high-performing campaigns across various channels. This role entails owning campaign strategy and execution, partnering with sales to ensure alignment, leveraging data for optimal performance, and managing a small team to deliver on ambitious goals.

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What qualifications are needed for the Senior Campaign Manager (Demand Generation) position at BuildOps?

To succeed as a Senior Campaign Manager (Demand Generation) at BuildOps, candidates should have 5+ years of B2B demand generation experience and a strong track record of pipeline growth. Additionally, 3+ years of experience managing teams, knowledge of paid media, SEO/SEM, and proficiency in marketing automation platforms are essential. Analytical skills are crucial for tracking metrics and optimizing campaigns effectively.

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How does the Senior Campaign Manager (Demand Generation) at BuildOps collaborate with other teams?

The Senior Campaign Manager (Demand Generation) at BuildOps works closely with sales and product marketing teams to create a cohesive strategy that aligns messaging and targeting. By establishing a feedback loop, this role ensures that insights and learnings from various campaigns are shared across departments, enabling everyone to work towards mutual goals.

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What types of marketing strategies should a Senior Campaign Manager (Demand Generation) at BuildOps be familiar with?

A Senior Campaign Manager (Demand Generation) at BuildOps should be well-versed in various marketing strategies, including multi-channel approaches that integrate paid, organic, email, and event marketing. Familiarity with AI-driven marketing tools and emerging trends is also a plus, as experimentation with new strategies is encouraged to optimize demand generation efficacy.

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What is the company culture like at BuildOps for a Senior Campaign Manager (Demand Generation)?

At BuildOps, the company culture is dynamic and collaborative. As a Senior Campaign Manager (Demand Generation), you’ll be joining a talented team that values mutual success and innovation. The environment promotes flexibility, continues learning, and team-building activities, creating a space where everyone feels supported and inspired to push the boundaries of what's possible in marketing.

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Common Interview Questions for Senior Campaign Manager (Demand Generation)
Can you explain your experience with multi-channel demand generation campaigns?

When answering this question, detail specific examples of campaigns you have worked on, emphasizing the channels utilized and the results achieved. Highlight your analytical abilities in tracking performance across channels to optimize ROI and how you aligned these efforts with sales objectives.

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How do you track the effectiveness of your demand generation campaigns?

Explain how you utilize various tools for analytics, mentioning specific metrics important to demand generation, such as conversion rates, cost per lead, and overall ROI. Provide examples of how you've adjusted campaigns based on data insights to improve outcomes and discuss your process for reporting results to stakeholders.

Join Rise to see the full answer
Describe your experience managing a team. What approach do you take?

When discussing team management, highlight your leadership style, focusing on how you mentor and develop team members. Share examples of how you foster collaboration and ensure everyone feels valued and engaged, and provide an instance where your guidance led to measurable results.

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What is your approach to collaborating with sales teams?

Discuss the importance of communication and alignment with sales in ensuring that marketing strategies support sales objectives. Give specific examples of how you’ve created feedback loops and utilized insights from the sales team to enhance campaign effectiveness and messaging.

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Can you give an example of a time you had to pivot an ongoing campaign?

Share a specific scenario where you identified a need to change tactics mid-campaign, explaining the factors that led to the decision and the steps you took to execute the pivot. Focus on the results of the change and any lessons learned for future campaigns.

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What tools and platforms do you prefer for campaign management and why?

Mention the marketing tools you are proficient in and explain how they enhance your campaign management processes. Detail how these tools support automation, analytics, and overall efficiency in running successful demand generation campaigns.

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How do you stay updated on the latest trends in demand generation?

Describe how you actively seek out industry knowledge through resources such as blogs, webinars, and networking events. Mention specific thought leaders or publications that influence your approach to demand generation and how you incorporate new ideas into your strategies.

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What do you consider when setting KPIs for a new campaign?

Explain your thought process in aligning KPIs with overall business objectives. Describe how you take historical performance data, industry benchmarks, and specific campaign goals into account when establishing targets to ensure measurable success.

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What role does customer feedback play in your demand generation strategy?

Discuss how customer feedback informs your strategies and campaign adjustments. Provide examples of how feedback loops from sales teams or direct customer surveys have enabled you to tailor messaging, targeting, and overall campaign strategy for better results.

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How do you balance innovation with proven marketing strategies in your campaigns?

Explain your approach to testing new ideas while leveraging successful past strategies. Discuss how you allocate resources for experimentation and monitor performance to decide which innovative tactics to incorporate into ongoing campaigns.

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BuildOps is the only all-in-one management software built specifically for the modern commercial specialty contractor. Focusing on trade contractors, BuildOps combines service, project management, and more into a single SaaS platform. Founded in 2...

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Full-time, hybrid
DATE POSTED
March 22, 2025

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