Growth Marketing Manager

As a Growth Marketing Manager at Dandy, you'll navigate the exciting world of Email, SMS, and Direct Mail marketing. Your responsibilities will include developing and managing strategies for engaging potential customers, executing data-driven marketing campaigns, optimizing automated workflows, and collaborating with cross-functional teams. You’ll also analyze performance metrics to continually improve outcomes, making your role crucial for our growth initiatives.

To become a Growth Marketing Manager at Dandy, you should have at least 5 years of experience in performance marketing, demand generation, or lifecycle marketing. Expertise in Marketo, strong analytical abilities, and a deep understanding of B2B marketing strategies are essential. Experience in high-growth tech environments will give you an edge in this exciting role.

At Dandy, we ensure our Growth Marketing Manager has every resource they need to succeed. You’ll collaborate closely with Product Marketing, Sales, and Creative teams, and enjoy access to the latest marketing technologies. We prioritize continuous learning and testing, supporting you with a culture that encourages innovation and creativity in marketing approaches.

In the Growth Marketing Manager position at Dandy, you will primarily work with Marketo for email marketing, as well as various CRM platforms and multi-channel marketing automation tools. Familiarity with direct mail marketing automation will also be beneficial. These tools will help you to execute seamless campaigns and achieve targeted customer engagement.

The culture at Dandy is inclusive and diverse, celebrating authenticity. As a Growth Marketing Manager, you'll find an environment that values collaboration, fosters creativity, and embraces challenges. We are committed to building a supportive workplace, and we prioritize a healthy work-life balance that allows you to thrive both in and out of work.

Certainly! I would focus on discussing specific email marketing campaigns I've managed in the past, detailing how I used segmentation, A/B testing, and performance metrics to drive engagement. I’d highlight my experience with Marketo, showcasing how I've developed strategies that align with growth objectives and contributed to lead generation and customer acquisition.

I believe in tailoring messaging to different audience segments based on data insights. For SMS, I prioritize concise, impactful messages with clear calls to action, while for Direct Mail, I emphasize personalization and compelling design. I always analyze past performance to tweak strategies, ensuring each campaign continually outperforms the last.

Success is measured using KPIs such as open rates for email campaigns, click-through rates for SMS, and response rates for Direct Mail. I track these metrics closely, using analytics tools to derive insights that inform my decisions. I also consider ROI, evaluating long-term customer engagement and retention strategies.

Effective prioritization and organization are key. I utilize project management tools to keep track of deadlines and resources. Regular check-ins with team members help ensure that we remain aligned on goals and deliverables. I also practice agile marketing principles, allowing for flexible adjustments as needed.

In a previous role, I noticed a decline in email engagement. I implemented A/B testing for subject lines and email content, leading to a significant increase in open rates. By analyzing campaign data, I also adjusted send times based on audience behavior, resulting in a higher click-through rate and boosting overall campaign performance.

Collaboration is essential; I thrive on teamwork. By working closely with sales, product marketing, and creative teams, I ensure our messaging is coherent and resonates with our audience. I believe that diverse perspectives lead to more creative solutions, and it’s crucial for optimizing our campaigns.

Staying ahead of trends like personalization, automation, and omnichannel marketing is vital. I monitor industry publications and participate in webinars to keep my knowledge updated. Understanding the evolving landscape helps inform my strategies, ensuring they are innovative and effective.

Data is at the core of my strategies. I analyze customer behavior, engagement metrics, and campaign performance data to inform my decisions. By leveraging analytics, I can identify opportunities for growth, refine my messaging, and optimize my budget for maximum impact.

I have extensive experience in B2B environments, where I learned to position products based on the specific needs of businesses. Understanding the buyer’s journey in this context allows me to tailor campaigns effectively, from awareness through to purchase, ensuring all marketing touchpoints are aligned with Dandy's target market.

I am passionate about leveraging technology to drive meaningful change in industries, and Dandy's mission to innovate dental practices excites me. I truly believe that effective marketing can help amplify this mission, and I’d be thrilled to contribute my experience and passion for growth marketing to your team.