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Integrated Growth Marketing Manager | France, Dach & Nordics

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

The Role

As the Senior Integrated Growth Marketing Manager, you will play a pivotal role in driving the discovery and development of lead generation channels across the markets. You will own the end-to-end local marketing strategy, execution, and performance, crafting and implementing demand strategies that identify and convert early adopters into loyal customers and brand evangelists.

What you'll do

  • Strategic Leadership: Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion.

  • Cross-functional Collaboration: Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth.

  • Campaign Ownership: Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations.

  • Initiative Execution: Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders.

  • Growth Metrics: Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities.

  • Customer Insights: Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win.

  • Geographical Strategy: Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective.

  • Team Contribution: Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams.

  • Budget Management: Track ROI and budget, influencing the allocation of marketing spend based on past performance insights.

Qualifications:

  • Experience: 5-10 years of experience in regional/growth marketing within Northern European markets.

  • Track Record: Proven success in developing demand generation strategies and uncovering new marketing channels for growth.

  • Innovative Mindset: A hacker’s mentality with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom.

  • Analytical Skills: Strong analytical skills with a history of measuring and enhancing marketing channel performance.

  • Collaboration: Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale.

  • Communication: Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders.

  • Language Skills: Written and verbal fluency in English and French is required; additional European languages are a bonus.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

  • Provided computer equipment tailored to your role

  • Stock grant opportunities dependent on your role, employment status and location

  • Additional perks and benefits based on your employment status and country

  • The flexibility of remote work, including WeWork access where available

DISCLOSURE 

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on the 19th of February, 2025.

For more information about our data protection practices, please visit our Privacy Policy.

You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

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What You Should Know About Integrated Growth Marketing Manager | France, Dach & Nordics, Deel

At Deel, we're on a mission to revolutionize the way businesses hire talent globally, and we’re looking for an Integrated Growth Marketing Manager to join our outstanding team! In this role, you'll be at the forefront of our marketing efforts across France, the DACH region, and the Nordics, driving the discovery of innovative lead generation channels. You'll build and execute marketing strategies from scratch, working hand-in-hand with local sales and marketing teams to boost our customer pipeline. With a focus on identifying and converting early adopters into loyal clients, your strategic mindset will lead the way in maximizing conversions. You'll have the opportunity to lead multi-faceted campaigns, conduct in-depth customer research, and tailor our marketing approach based on geographical insights. While doing all this, you'll also manage the marketing budget, ensuring the ROI is tracked effectively. If you have 5-10 years of regional marketing experience and are passionate about utilizing your analytical skills to uncover growth opportunities, Deel is the place for you. Join us in creating a borderless hiring world and be part of a dynamic company that values innovation and diversity!

Frequently Asked Questions (FAQs) for Integrated Growth Marketing Manager | France, Dach & Nordics Role at Deel
What are the primary responsibilities of the Integrated Growth Marketing Manager at Deel?

The Integrated Growth Marketing Manager at Deel is responsible for developing the local marketing strategy and execution across various markets, including the DACH region and Nordics. This includes leading campaign initiatives, working collaboratively with sales and marketing teams, and analyzing key performance indicators to drive effective demand generation strategies.

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What qualifications are needed for the Integrated Growth Marketing Manager position at Deel?

To qualify for the Integrated Growth Marketing Manager role at Deel, candidates should have 5-10 years of experience in regional or growth marketing, preferably within Northern European markets. A strong track record in developing demand generation strategies, excellent analytical skills, and superior communication abilities in English and French are essential for success in this position.

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How does the Integrated Growth Marketing Manager drive growth at Deel?

The Integrated Growth Marketing Manager drives growth by crafting and executing tailored marketing strategies, analyzing market performance, and collaborating with sales teams to enhance pipeline growth. The role involves significant cross-functional leadership to foster effective initiatives that align with the company's growth objectives.

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What is the work culture like at Deel for the Integrated Growth Marketing Manager position?

Deel promotes a diverse and dynamic work culture, valuing innovation and inclusivity. As an Integrated Growth Marketing Manager, you will collaborate with global teams and leverage insights from multiple stakeholders to drive successful marketing initiatives in a supportive environment that encourages creative problem-solving.

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Are remote work options available for the Integrated Growth Marketing Manager role at Deel?

Yes, Deel offers flexible remote work options for the Integrated Growth Marketing Manager position. This includes access to WeWork facilities where available, giving you the freedom to work in a setting that best suits your needs.

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Common Interview Questions for Integrated Growth Marketing Manager | France, Dach & Nordics
Can you describe your experience with developing marketing strategies?

When answering this question, highlight specific campaigns you've developed, mentioning the objectives they achieved and the tools you used. Focus on how your strategies were tailored to target audiences and their impact on lead generation.

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How do you measure the success of your marketing campaigns?

Discuss the key performance indicators (KPIs) you utilize, such as conversion rates or customer acquisition cost. Provide examples from past experiences where you analyzed data to optimize campaign performance.

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What role does collaboration play in your marketing approach?

Emphasize the importance of cross-functional teamwork in achieving marketing goals. Share experiences where collaboration with sales or product teams led to successful outcomes for campaigns.

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How do you stay updated with marketing trends and technologies?

Mention your commitment to continuous learning through workshops, industry conferences, and digital marketing resources. Share specific examples of how you have applied new trends to improve your campaigns.

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How would you tailor marketing strategies for different regions?

Explain your approach to conducting market research and understanding regional customer needs. Provide an example of a strategy you've adapted based on geographical insights.

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What innovative marketing strategies have you implemented in previous roles?

Share relevant examples of unique marketing strategies you’ve developed. Discuss the reasoning behind them and the results you achieved to showcase your innovative mindset.

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How do you prioritize campaigns when managing multiple projects?

Detail your organizational skills, mentioning tools or methodologies you use to track progress. Provide an example of how you effectively managed competing priorities in past roles.

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What do you know about Deel and its mission?

Demonstrate your understanding of Deel's commitment to breaking down hiring barriers and its innovative platform. Explain how this mission resonates with your own professional goals in growth marketing.

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How do you handle setbacks in marketing campaigns?

Reflect on your problem-solving abilities. Discuss how you identify issues, gather team input, and pivot your strategies based on data-driven insights to recover from setbacks.

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What would your approach be for onboarding new marketing team members?

Outline your strategy for onboarding, which should focus on assessing the new team member's skills, providing necessary resources, and facilitating a smooth integration into the current workflows and team culture.

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Deel is an American payroll and compliance provider founded in 2019 by Alex Bouaziz, Shuo Wang, and Ofer Simon. The company is based in San Francisco, California and has reported having 2,000 employees in January 2023.

1907 jobs
MATCH
VIEW MATCH
BADGES
Badge Diversity ChampionBadge Flexible CultureBadge Innovator
CULTURE VALUES
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
Empathetic
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 28, 2025

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