Programmatic Lead

As a Programmatic Lead at DEPT®, your primary responsibilities include developing and delivering cutting-edge programmatic buying services for our diverse clientele, setting ambitious growth targets, and fostering an environment that maximizes team performance. You will devise strategies and manage campaigns while collaborating with international offices to provide exemplary service and insights.

To thrive as a Programmatic Lead at DEPT®, you should possess extensive programmatic experience, including proficiency with platforms like Google Ads and DSPs such as DV360. An ability to lead, communicate effectively, and develop strategic proposals while engaging with clients is crucial. Experience in the Dutch and Nordic publishing landscapes will be advantageous.

DEPT® is committed to the professional growth of its employees, including Programmatic Leads. You will receive personal coaching, a tailored development plan, and access to a budget for training, enabling you to enhance your skills and advance your career within a supportive framework.

As a Programmatic Lead at DEPT®, you'll collaborate with an exciting range of clients, from global brands like Netflix and Logitech to innovative companies across different industries. This diversity means you will constantly face new challenges and opportunities to apply your expertise in programmatic advertising.

At DEPT®, the work culture is vibrant, inclusive, and supportive, designed to empower each team member to thrive. You'll find a balance between professionalism and creativity, coupled with flexibility through our hybrid working policy. Plus, expect lots of fun social events that foster team bonding and collaboration!

When answering this question, detail your specific experiences with programmatic platforms like Google Ads and DSPs. Highlight successful campaigns, your analytical skills, and how you achieved measurable results, making sure to relate your answers back to how they align with DEPT®'s goals.

Discuss key performance indicators (KPIs) you typically analyze, such as return on ad spend (ROAS), click-through rates (CTR), and conversion rates. Emphasize your analytical mindset and any tools you use to track these metrics, ensuring your methods align with client goals.

Provide an example from your past where you successfully resolved a conflict. Focus on your communication skills, the importance of empathy, and how you believe in fostering a collaborative team environment where every member feels valued and heard.

Explain the resources you turn to for staying current, such as industry blogs, webinars, or networking events. Mention any course participation that enhances your understanding and how you apply this knowledge to benefit your clients and team.

Share a specific campaign and detail the target audience, strategies employed, and tools used. Highlight the results achieved and what factors contributed to its success, emphasizing your leadership role in steering the campaign.

Discuss your organizational strategies like using project management tools or setting priority levels for tasks. Share examples of how you’ve effectively jugged multiple projects while meeting deadlines to highlight your time management skills.

Emphasize the importance of collaboration in delivering successful programmatic campaigns. Offer examples of how you’ve worked cross-functionally with designers, analysts, and client teams to develop innovative strategies that achieve collective goals.

When discussing how to present data, highlight your approach to simplifying complex information into clear visuals or summaries. Aim to convey how you ensure clients understand insights and feel equipped to act on the data presented.

Detail your method, which might include assessing the client’s goals, target audience, and performance metrics. Discuss how you gather insights before devising a tailored campaign strategy that aligns with the client’s objectives and industry best practices.

Show your knowledge of DEPT®'s culture, values, and client work. Reflect on your alignment with their innovative spirit and commitment to diversity, equity, and inclusion. Share personal motivations that drive your desire to contribute positively to the team.