Paid Search Marketing Manager
This position is a hybrid in-office role that works out of our Boston HQ. Monday-Thursday will be working in office and Friday is WFH. This is not a virtual / remote position.
Wayfair Canada’s Marketing team is looking for a data-driven Manager to drive strategy and execution across our Paid Search channels (SEM, PLA). As a leader on Wayfair.ca’s marketing team, you will help drive growth in a fast-paced environment. You will own your roadmap, come up with creative solutions to strategic and operational problems, and manage a team of highly analytical analysts.
The Paid Search team at Wayfair.ca runs multi-million dollar campaigns to capture demand from customers shopping for our categories across search engines. We build and leverage cutting edge campaign automation and bidding solutions designed in-house to optimize our campaigns and maximize revenue. We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores. We’re responsible for bidding on the right set of millions of ads, valuing willingness to pay for each, and developing creative and landing page strategies to best monetize search engine traffic. We collaborate with Data Science and Engineering to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories.
What You'll Do
- Lead and develop a team of analysts to own, manage and grow the SEM & PLA channels for Wayfair.ca by developing processes and automation that drive measurable results, and communicating progress and performance to marketing leadership.
- Work cross-functionally with Marketing Technology, Data Science, Creative, Category Management, and other teams to partner on strategies that grow the channel.
- Cultivate and strengthen interpersonal relationships with vendor partners, including Google and Microsoft.
- Closely monitor campaign performance daily; identify, root cause and problem solve abnormalities, and react to deviations from plan quickly and strategically.
- Institute rigorous strategic planning, road mapping, and test-and-learn methodologies to set goals and achieve desired results.
What You Need:
- 4+ years’ experience in a heavily quantitative and analytical role (in finance, data analytics or strategy field with a track record of success).
- At least 1 year of leadership experience, either formal through direct management or informal through project management or mentorship, with the ability to cultivate a collaborative team culture.
- Excellent analytical skills with experience using data analytics tools like SQL, R, Python.
- Experience developing roadmaps and informing marketing strategies.
- Highly organized with the ability to manage multiple projects simultaneously.
- Strong verbal and written communication skills, with an ability to tailor channel performance updates to the appropriate audience (senior stakeholders, peers, analysts, etc.).
- Demonstrated experience effectively working with and influencing cross-functional stakeholders.
- Ability to identify value and prioritize work while collaborating with multiple stakeholders with competing priorities.
- Ability to independently scope ambiguous problems and execute on solutions.
- An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action.
Massachusetts Applicants: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
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Wayfair Inc. is on the lookout for a dynamic Paid Search Marketing Manager to join our vibrant marketing team in Boston, Massachusetts. This exciting hybrid role allows you to enjoy a blend of in-office collaboration from Monday to Thursday while letting you work from home on Fridays. As a key player leading the charge for Wayfair.ca’s paid search channels, you will wield your analytical prowess to strategize and execute impactful SEM and PLA initiatives. Your journey will involve owning the campaign roadmap and nurturing a talented team of analysts to navigate the ever-evolving landscape of online advertising. By leveraging innovative campaign automation and in-house bidding solutions, you'll maximize revenue while ensuring customers find exactly what they need on our site. Collaboration is at the heart of what we do, and you’ll partner with various teams, including Data Science and Engineering, to discover new growth avenues and enhance our capabilities. Our ideal candidate will bring at least four years of quantitative analytical experience and a year of leadership skills, along with the ability to drive results through creativity and structured methodologies. If you thrive in fast-paced environments and possess strong communication skills to relay performance insights to stakeholders, we want you to be part of our mission. At Wayfair, we celebrate diversity and foster an inclusive environment where innovation thrives and every voice matters. Come and redefine the way people shop for their homes with us!
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