Manager, Partnership Marketing

The Manager of Partnership Marketing at LA28 will oversee the day-to-day relationships with multiple commercial partner teams, ensuring all marketing strategies align with both immediate and long-term business goals. You’ll manage contractual deliverables, drive partner engagement, support event execution, and collaborate across various internal departments to enhance marketing opportunities.

To qualify for the Manager of Partnership Marketing position at LA28, candidates should have over 5 years of direct experience in a sports business or related marketing role. A Bachelor’s degree in fields like sports marketing, communications, or equivalent experience is essential, along with strong operational skills and familiarity with the Olympic and Paralympic Movements.

LA28 is committed to diversity, equity, inclusion, and belonging (DEIB) in all aspects of its operations, including the Partnership Marketing team. The Manager will engage with partners to bolster the DEIB Strategic Plan, ensuring that marketing efforts and partnerships reflect the diverse communities we represent and serve.

The work environment for the Manager of Partnership Marketing at LA28 is dynamic and engaging, primarily office-based but incorporating a hybrid model. During peak periods, such as major events, flexibility in hours is required, and team camaraderie is heavily emphasized, encouraging creativity and proactive communication among peers.

A Manager of Partnership Marketing will manage a variety of projects including designing marketing strategies, executing sponsorship deliverables, creating presentations, and supporting event needs. This role requires multitasking across many diverse initiatives while collaborating with numerous departments within the organization.

Certainly! When answering this question, highlight specific partnerships you’ve managed, detailing how you maintained relationships, ensured contractual obligations, and helped achieve mutual goals. Provide examples of overcoming challenges within those partnerships to demonstrate your problem-solving skills.

A great way to tackle this question is to share your personal system for prioritization, whether it be a digital tool, a checklist, or time-blocking. Stress the importance of communication in keeping stakeholders informed when deadlines are approaching, and provide a specific example of a time when you successfully met a tight deadline.

To answer this, discuss your approach to engaging partners on diversity and inclusion by outlining your strategies for advocacy, promoting DEIB efforts that align with their values, and examples of successful initiatives you’ve driven in previous roles.

Describe a multi-channel approach that you have successfully utilized in the past, including digital marketing, social media, experiential marketing, and traditional media. Give examples of how you measured success across these channels and the results you achieved.

Bring attention to current trends like increased focus on digital engagement, the rise of user-generated content, and the importance of experiential marketing. Show how you've adapted to these trends in previous roles and how they can impact the LA28 Games.

Use the STAR method to structure your answer, focusing on the situation, task, action, and result. Highlight your communication skills, negotiation tactics, and how you maintained a collaborative spirit while driving toward a common goal.

Discuss specific methodologies you use (e.g., Agile, Waterfall) and how they help you stay organized. Provide an example of a fast-paced project you successfully managed, detailing how you ensured clarity and accountability among team members.

Explain your metrics for evaluating success, including KPIs like engagement rates, sales conversions, and brand reach. Provide specific examples of how you’ve previously measured the success of campaigns and made adjustments based on data.

Discuss tailored strategies like personalized marketing materials, regular feedback sessions with partners, and innovative ways to engage them during the Games. Provide examples from past experiences where you successfully activated partnerships to achieve business goals.

Explain your commitment to professional development through industry research, attending conferences, networking with peers, and following relevant publications. Mention any specific resources or groups you actively participate in.