Senior Director - Media Planning and Buying
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
Job Duties and Responsibilities
Strategic Media Planning:
- Develop and implement data-driven media strategies aligned with overall marketing goals, target audience segmentation, and brand/category positioning
- Provide a portfolio lens of all enterprise banners and campaigns to manage audience and campaign overlap
- Improve and build media planning processes to drive consistency across planning teams
- Manage workload and prioritization of campaign launches with both internal stakeholders and agency team
- Lead annual planning process, evolve planning methodologies and ensure all available data is utilized
Media Investment and Budget Management:
- Provide enterprise investment strategy for the portfolio across various vendors and media partners to secure favorable pricing and placements across all channels
- Manage media budgets efficiently, allocating funds across different platforms while optimizing ROAS at the enterprise level
- Partner with Retail Media team to identify media investment synergies for Dick’s Sporting Goods as one company
- Monitor and ensure CPMs are consistent across banners
- Partner with finance for budget tracking and reporting
Campaign Execution and Optimization:
- Oversee campaign execution with clear optimization levers based on aligned measurement framework
- Coordinate with the Measurement and Audience team to utilize available data to activate key audiences, while monitoring data fees
- Develop and implement real-time optimization process for all stakeholders to implement key decisions to improve KPIs
- Collaborate with creative teams, agency teams, media operations to improve process and troubleshoot issues
- Partner with media agency and internal teams to assist in the building of data dashboards
Developing Talent and Teammate Engagement:
- Build effective teams that apply their diverse skills and perspectives to achieve common goals.
- Manage execution responsibilities and workload of direct/indirect reports to achieve functional deliverables on time and with quality.
- Provide direct reports with timely and regular feedback to support teammate development/ growth in role.
- Develop talent on your team to meet both their career goals and the organization’s goals
- Establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.
- Drive the talent selection process in alignment with the company’s talent philosophy for open direct/indirect reporting positions; Ensure all direct reports are appropriately trained and on-boarded.
- Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.
- Lead and mentor a team of media/marketing experts, providing guidance on media strategy development, campaign execution, and performance optimization
- Foster a collaborative environment within the media team, encouraging knowledge sharing and best practices
- Champion media best practices and education within the broader marketing department
- Collaborate with internal cross functional teams to ensure all available resources are utilized
- Assist VP in building team capabilities and overall agency management
Location(s): Pittsburgh, PA or Metro New York
#LI-CHK1
QUALIFICATIONS:
- Bachelor's Degree
- 10-15 years experience in Team Leadership, Omnichannel Media Planning and Buying
Microsoft Outlook
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Excellent written & verbal communication skills
Strong presentation skills
Business acumen
Leadership Capabilities
Strong interpersonal & consultation skills
Execution skills
Self-motivated & results oriented
Ability to drive projects and manage project teams
Management of Large Teams
Process Oriented
Average salary estimate
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Join DICK’S Sporting Goods as the Senior Director - Media Planning and Buying at our Customer Support Center, where your passion for sports meets your expertise in media strategy! In this role, you’ll be a driving force behind developing and implementing innovative, data-driven media strategies to shape our marketing goals. You're not just managing campaigns—you're crafting narratives that resonate with our diverse audience and reflect our commitment to inclusivity. With over a decade of experience under your belt, you’ll lead a talented team, optimizing budgets across platforms while fostering a collaborative environment. Your insights will guide our enterprise investment strategy, ensuring we secure the best pricing and placements through various media partners. If you’re ready to make a lasting impact, grow our team’s capabilities, and champion media best practices, DICK’S Sporting Goods is where you belong! With us, every day is an opportunity to inspire athletes to reach their dreams. Let’s embolden our community together; apply today and become part of something great.
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We create an inclusive environment where passionate, skilled, and diverse teammates thrive. We create and build leading brands that serve and inspire athletes. We make a lasting impact on communities through sport. We deliver shareholder value t...
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