Digital Marketing Analyst (x/f/m)

As a Digital Marketing Analyst (x/f/m) at Doctolib, you will analyze marketing technologies to support SEO, CRM, and paid advertising efforts. Your main responsibilities will include developing dashboards, conducting SEO analyses, analyzing customer engagement data, and monitoring paid media performance. Your insights will play a crucial role in optimizing our campaigns and driving data-driven decisions.

To qualify for the Digital Marketing Analyst (x/f/m) role at Doctolib, candidates should possess a Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field. Additionally, having over five years of experience in marketing analytics or campaign management, along with familiarity with SEO tools and CRM systems, will greatly enhance your application.

The Digital Marketing Analyst (x/f/m) will work alongside various teams within Doctolib, including SEO, CRM, and data departments. Your role will involve cross-functional collaboration to ensure alignment in marketing strategies, sharing analytical insights, and providing training and support to team members on analytics practices.

As a Digital Marketing Analyst (x/f/m) at Doctolib, you will work with various data analysis and visualization tools such as Google Analytics, SEMrush, Tableau, and Excel. Experience in SQL and other data manipulation languages is also advantageous for effectively managing and interpreting complex data.

At Doctolib, the Digital Marketing Analyst (x/f/m) position opens doors for professional development within a dynamic work environment. With ongoing training and collaboration across departments, you’ll gain invaluable experience that can propel your career in marketing analytics, especially as you contribute to critical healthcare initiatives.

When answering this question, focus on specific methodologies you employed for keyword research, backlink analysis, and webpage optimization. Share examples of how your SEO strategies improved organic traffic or rankings, emphasizing your analytical skills and the tools you utilized.

Be prepared to name specific tools like Google Analytics, SEMrush, or Tableau. Discuss your experience with each tool, how you applied them to real-world scenarios, and the data insights you gained that impacted marketing strategies.

In your response, highlight the key performance indicators (KPIs) you track, such as ROI, conversion rates, and engagement metrics. Discuss your methods for data collection and analysis and how you use these insights to optimize future campaigns.

To address this question, share your understanding of customer segmentation, lifecycle marketing, and data analytics. Suggest actionable strategies based on your experience, such as enhancing communication touchpoints or utilizing customer data for personalized marketing.

Use this opportunity to showcase your problem-solving skills. Discuss the challenges faced, your thought process in overcoming them, and the ultimate results of the project. Emphasize your ability to adapt and manage multiple projects simultaneously.

Discuss the resources you consult, like industry blogs, webinars, or conferences that help you stay informed on emerging trends and tools in digital marketing. This shows your commitment to continuous learning in a fast-evolving field.

Detail your proficiency with specific data visualization tools you’ve used, such as Tableau or Metabase. Share examples of how you utilized these tools to create comprehensive dashboards that informed decision-making.

In your response, clarify your knowledge of various attribution models (like last-click, first-click, etc.) and how they affect marketing strategies. Provide examples of how you've implemented these models to analyze marketing funnels.

Explain how you would analyze performance metrics such as CTR and CPA. Discuss methods to test and tweak ads based on data insights, emphasizing the balance between creative content and data analysis.

Highlight your ability to simplify complex data by using visuals and clear explanations. Discuss previous experiences where you successfully conveyed insights to stakeholders, ensuring everyone understood the implications for marketing strategies.