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Marketing and Events Manager

About Terawatt InfrastructureMaximise your chances of a successful application to this job by ensuring your CV and skills are a good match.Terawatt Infrastructure is the leader in financing, developing, and operating electric vehicle charging solutions. Our mission is to power electrified fleets with the most reliable network of charging centers. With increasing demand for electric vehicles, we are facing a once-in-a-century technology transition. The market for EV charging infrastructure is expected to grow to $1 trillion by 2040. The nation needs a long-term partner in the inevitable transition to all-electric transportation. At Terawatt, you will join your team in delivering quality end-to-end charging solutions.At Terawatt, we own, develop, operate, and maintain charging sites and operational solutions to form the backbone of commercial EV transport in the U.S. We execute humbly and with urgency to provide energy and charging solutions that delight our clients and support the transition to clean, electrified transport.Impact to Climate Change:Transportation creates 23% of all greenhouse gas emissions each year. Electrifying transportation is priority #1 to impact climate change. By electrifying fleets, we can mitigate more than 70% of mobility CO2 urban emissions, remove 50% of city air pollution, and help fleet operators meet Net Zero commitments.We are building a team that represents a variety of backgrounds, perspectives, and skills. At Terawatt, we continuously strive to foster inclusion, humility, energizing relationships, and belonging, and welcome new ideas. We're growing and want you to grow with us. We encourage people from all backgrounds to apply.We are looking for a Marketing and Events Manager to help drive the commercial success of Terawatt by promoting our brand within the industry. You will collaborate across many stakeholders, while managing all internal and external communications within the organization.You will plan and execute impactful marketing strategies across Terawatt, with a particular focus on our Light Duty and Heavy Duty initiatives. In conjunction with our marketing initiatives, you will also coordinate and oversee company sponsored events.Core Responsibilities:Work collaboratively to create and communicate our vision, strategy, image, and product/brand messaging across the multi-channel spectrum of customers both internally and externally – drive and lead our points of differentiation in the marketplaceUse exceptional influence-marketing skills to imagine, lead, and drive all marketing related top-of-funnel strategies and executionBuild upon and drive “how we win” marketing strategies and programs to accelerate commercial traction and to meet our ambitious targetsLead and drive marketplace education through thoughtful and consistent multi-channel content marketing initiativesLead the development, production, and distribution of all marketing and communicationsCreate multi-channel marketing programs to drive commercial success across multiple product lines and servicesLead and proactively influence our strategic communicationsLead with a metrics-driven approach to marketing, with a focus on ROI for activitiesPlan, organize, and manage company events and associated logisticsOversee post-event evaluations and strategize future improvementsPreferred Qualifications:3+ years of marketing experience within a relevant industry or at a fast-growing, technical companyProven track record for driving commercial success by capturing the imagination of a marketplaceAbility to adopt and integrate a modern marketing technology stackExperience building fundamental and lasting relationships and partnerships internally and externallyDemonstrable record for being a part of a high-performance team, with clear contributions to team and companyExceptional presentation and communication skills; experience presenting to company leadershipBonus: marketing to Fleets, with Electric Vehicles, Data Center or Cloud Sales, and/or LeasingSalary: $100,000 - $120,000 a year. Our salary ranges are determined by role, level, and location. This salary range reflects the minimum and maximum target for new hire salaries for the position in the SF Bay Area. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, interview performance, and geographic location.Don’t meet every single requirement?Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Terawatt, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.Terawatt is committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please contact people@terawattinfrastructure.com.Terawatt Infrastructure is an equal-opportunity employer.#J-18808-Ljbffr
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What You Should Know About Marketing and Events Manager, TeraWatt Infrastructure

Join Terawatt Infrastructure as a Marketing and Events Manager, where your marketing expertise will help steer the company towards its mission of revolutionizing the electric vehicle charging landscape. Located in beautiful Alameda, CA, you'll be at the forefront of a dynamic team that's committed to building a robust network of charging solutions for electrified fleets. With the EV charging market rapidly evolving, your role will involve crafting and executing exciting marketing strategies that promote Terawatt’s initiatives, particularly focusing on Light Duty and Heavy Duty programs. You’ll collaborate with diverse stakeholders, manage internal and external communications, and lead impactful marketing campaigns that resonate with our values and mission. Your creativity will shine as you organize company-sponsored events and ensure they leave a lasting impression. You’ll also work on developing compelling content that educates the marketplace about our offerings, all while maintaining a metrics-driven approach to measure ROI and commercial success. With Terawatt, you will not only grow your career in a fast-paced environment but also contribute to the important effort of combating climate change through responsible, innovative transportation solutions. We embrace diversity and encourage those from all backgrounds to apply, because at Terawatt, each voice counts and innovation thrives in inclusion.

Frequently Asked Questions (FAQs) for Marketing and Events Manager Role at TeraWatt Infrastructure
What are the core responsibilities of a Marketing and Events Manager at Terawatt Infrastructure?

As a Marketing and Events Manager at Terawatt Infrastructure, your primary responsibilities include planning and executing effective marketing strategies, leading event coordination, and managing all internal and external communications. You'll work across various teams to communicate our vision and brand messaging while also building and maintaining strategic relationships that drive commercial success.

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What qualifications do you need to be a Marketing and Events Manager at Terawatt?

To qualify for the Marketing and Events Manager position at Terawatt, candidates should have a minimum of 3 years of marketing experience, ideally in a technical or relevant industry. Key skills include exceptional communication, a proven track record in driving commercial success, and familiarity with modern marketing technology. Candidates with experience in marketing related to Electric Vehicles or data solutions will have a competitive edge.

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How does Terawatt Infrastructure measure success in its Marketing Department?

At Terawatt Infrastructure, success in the Marketing Department is measured through a metrics-driven approach focused on return on investment (ROI). This includes analyzing the effectiveness of marketing campaigns, the impact of events on brand recognition, and overall commercial traction resulting from marketing initiatives. Tracking these metrics will empower the Marketing and Events Manager to make informed strategic decisions.

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What types of events will the Marketing and Events Manager organize at Terawatt?

The Marketing and Events Manager at Terawatt will oversee a variety of company-sponsored events, including promotional activities, educational seminars, and industry conferences. These events aim to enhance brand visibility and engage stakeholders effectively, ensuring they align with Terawatt’s mission and marketing strategies.

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Can I apply for the Marketing and Events Manager position at Terawatt if I don't meet every qualification?

Absolutely! Terawatt encourages candidates from diverse backgrounds to apply, even if they don’t meet every single qualification. We believe that enthusiasm, creativity, and the right attitude can compensate for gaps in experience. If you are passionate about the role and have relevant skills, we want to hear from you!

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Common Interview Questions for Marketing and Events Manager
Can you describe your experience with multi-channel marketing?

When answering this question, focus on highlighting your past experience involving various marketing channels, such as social media, email, and events. Discuss specific campaigns you’ve led, the outcomes, and how you effectively integrated different channels to create a cohesive marketing strategy.

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How do you approach creating a marketing strategy?

A solid answer should outline your method for developing a marketing strategy, which starts with market research, identifying target audiences, and assessing competition. Emphasize the importance of setting clear goals and how you use data analytics to refine and improve the strategy throughout its execution.

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What are some key metrics you track to assess marketing success?

When discussing key metrics, mention critical KPIs such as customer acquisition cost, return on investment, conversion rates, and engagement metrics. Explain how you analyze these metrics to draw insights, drive decisions, and improve future campaigns.

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How do you handle tight deadlines and multiple projects?

Your response should convey your time management skills. Talk about tools or methodologies you use to prioritize tasks, such as Agile or Kanban, and provide an example of a project where you successfully managed competing deadlines while maintaining quality.

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Describe a successful event you managed from start to finish.

Share a specific instance where you organized an event. Detail your planning process, the challenges faced, and what made the event successful, whether through attendance, engagement, or post-event feedback. Highlight how your efforts aligned with broader marketing goals.

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What marketing technologies are you most familiar with?

In your answer, mention specific marketing tech stacks you have experience with. Examples may include CRM software, analytics tools, social media platforms, and email marketing systems. Discuss how these technologies have enhanced your marketing strategies.

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How do you promote team collaboration within marketing projects?

An effective answer should describe your approach to fostering collaboration, such as regular brainstorming sessions, utilizing project management tools, and encouraging open communication. Give an example of how team collaboration improved project outcomes.

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What strategies do you use for brand messaging?

When discussing brand messaging, mention your process of aligning messaging with brand values and audience needs. You might also talk about how you test messaging through A/B testing or feedback loops to ensure it resonates with the audience.

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How do you keep abreast of marketing trends?

Discuss your methods for staying updated on marketing trends, such as attending workshops, subscribing to industry publications, and networking with other professionals. Explain how you’ve successfully incorporated new trends into your marketing strategies.

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Why do you want to work at Terawatt Infrastructure?

This question provides an opportunity to showcase your knowledge of Terawatt and your alignment with its mission. Discuss your passion for sustainability, your interest in the electric vehicle industry, and how your values align with Terawatt’s commitment to climate change. This shows you’re not only a fit for the role but also a good cultural match for the company.

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Full-time, on-site
DATE POSTED
March 21, 2025

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