Marketing Manager

As a Marketing Manager at enosix, your responsibilities will encompass PR management, event strategy and execution, social media content development, and digital campaign collaboration. You will oversee relationships with our PR agency, manage press placements, coordinate industry events, and enhance brand visibility across digital channels, ensuring that all efforts align to drive results.

To become a Marketing Manager at enosix, you should have 4-6 years of marketing experience, ideally in B2B or B2C contexts. You should possess strong creative skills and hands-on experience in at least two out of PR, events, social media, and digital marketing. Familiarity with tools like Pardot, WordPress, and Canva/Figma is also advantageous, along with a collaborative approach to working with diverse teams.

At enosix, you'll enjoy a vibrant and dynamic work culture that values creativity, accountability, and teamwork. We offer a remote-first environment that encourages fast-paced collaboration and innovation, while also creating a fun atmosphere. Our team members support one another and strive to make impactful changes in the enterprise integration space.

The ideal candidate for the Marketing Manager position at enosix is a proactive and collaborative individual with strong marketing instincts and a builder's mindset. They should be able to translate complex concepts into compelling narratives and have a track record of delivering results in various marketing domains like PR, events, and social media.

Success as a Marketing Manager at enosix involves driving significant brand visibility and engagement, successfully executing events that translate into sales pipelines, and creating engaging content that resonates with our audience. You'll be recognized for your ability to deliver results and push the boundaries of what's possible in marketing.

To enhance brand visibility, I would focus on aligning our PR efforts with strategic press placements, executing engaging events, and developing a robust social media strategy that emphasizes storytelling. Additionally, I would analyze performance data to continuously optimize our marketing initiatives and adapt to audience trends.

Prioritizing tasks in a fast-paced marketing environment involves assessing deadlines and strategic impact. I often categorize tasks based on urgency and importance, using tools and methodologies like project management software to ensure that high-impact initiatives receive immediate attention while balancing the workflow across the team.

In my previous roles, I have successfully managed various digital campaigns, including paid advertising, organic social media growth, and email marketing. I ensured alignment across all touchpoints and utilized data analytics to measure campaign performance, making adjustments to maximize engagement and conversion rates effectively.

My approach to social media content creation involves understanding audience preferences and crafting messages that resonate with them. I prioritize visual storytelling and brand consistency while analyzing engagement metrics to iterate on content strategies, ensuring we remain relevant and engaging to our community.

Collaboration with sales and product development teams is essential for campaign success. I host regular meetings to align on goals and share insights, fostering a culture of transparency. This collaboration ensures our marketing strategies support sales objectives and that product insights inform our marketing messaging.

Key metrics I consider when evaluating campaign success include engagement rates, conversion rates, and return on marketing investment (ROMI). I also monitor brand sentiment and reach to get a holistic view of the campaign's impact, making data-driven decisions for future initiatives based on these metrics.

I have managed PR campaigns that involved crafting press releases, coordinating media outreach, and securing coverage in relevant publications. Building relationships with journalists and strategically positioning our brand have been key aspects of my success in enhancing public perception and visibility.

Handling negative feedback on social media requires a calm and professional approach. I prioritize acknowledging the concern promptly and addressing it publicly when appropriate while taking the conversation offline for deeper resolution. This demonstrates accountability and builds trust with our audience.

Essential tools for marketing management include CRM systems like Pardot for managing leads, WordPress for content management, and social media analytics tools such as Sprout Social for tracking engagement. I also find project management tools invaluable for streamlining collaboration and maintaining workflow efficiency.

I stay informed about the latest marketing trends through continuous learning—reading industry blogs, attending webinars, and participating in networking events. Engaging with marketing communities on platforms like LinkedIn helps me share insights and best practices, keeping me updated on the latest strategies and tools.