Performance Marketer

About REDspace

At REDspace (REDspace.com), we're a team of passionate innovators dedicated to building cutting-edge software solutions. We empower businesses across various industries to achieve their goals with our expertise in video delivery & streaming, learning platforms, custom web development, and more. We've built a reputation for excellence, earning the trust of global leaders like Apple, Paramount, IBM, Sony Pictures Television, and more.

About the Role

As a Growth Hacker / Performance Marketer, you'll play a vital role in driving the success of our exciting new product offerings such as Mockingbird (UseMockingbird.ai). You'll leverage your expertise in digital marketing to attract and engage new customers, contributing to REDspace's continued growth trajectory. You'll work closely with our Brand Director and design team to execute impactful marketing initiatives that drive awareness, engagement, and conversions.

Key Responsibilities

Growth Strategy & Execution

• Develop and implement data-driven growth marketing strategies across digital channels (paid search, paid social, SEO, email marketing, influencer partnerships, referral programs, etc.).
• Identify and test new acquisition channels to drive high-quality traffic and conversions.
• Optimize customer acquisition funnels, retention loops, and engagement strategies to increase lifetime value.

• Develop and implement comprehensive growth strategies to acquire and retain customers for our new product lines. 
• Identify, engage, and contribute to online communities aligned with our product visions to build awareness and gain early feedback.
• Comfortable engaging with potential customers through calls and surveys to identify pain points and refine messaging.

Performance Marketing & Optimization

• Plan, execute, and analyze paid advertising campaigns across Google Ads, social media, and email marketing.
• Continuously monitor campaign performance and optimize for ROAS, CAC, and conversion rates.
• Leverage marketing automation tools to optimize lead nurturing and conversion rates.
• Conduct A/B tests to identify and implement high-performing marketing tactics, on materials, landing pages, and messaging to improve key metrics.

Data Analytics & Reporting

• Track, analyze, and report on key growth KPIs (CAC, LTV, Churn, ROAS, CTR, etc.).
• Use analytics tools (Google Analytics, HubSpot, etc.) to extract insights and inform decision-making.
• Implement and monitor attribution models to understand customer journeys and optimize marketing spend.

SEO & Content Growth

• Leverage content marketing, link-building, and technical SEO to improve website traffic and conversion rates.
• Plan, write, and manage social media content across various platforms, ensuring consistent brand messaging and engagement.
• Write and develop marketing content such as blog posts, case studies, landing pages, and other assets to support brand growth and customer acquisition.
• Work closely with the Brand Director and cross-functional teams, including product, sales, and design, to ensure alignment and maximum impact.

Who you are

• Creative and analytical thinker who thrives in a fast-paced environment.
• Data-driven decision-maker with a growth mindset.
• Problem-solver who loves experimentation and iteration.
• Startup mindset—comfortable in the chaos and familiar with Agile methodologies and what it takes to achieve product/market fit.
• A curious approach, with fast execution and a willingness to test new ideas; quick to fail and try again.
• Strong communication and interpersonal skills.

Qualifications

• 3-5 years of experience in growth marketing, performance marketing, or a similar role.

• Experience with product-led growth strategies.
• Strong copywriting skills and experience creating marketing content such as blogs, case studies, and social media posts.
• Hands-on experience with A/B testing, landing page optimization, and CRO techniques.
• Knowledge of CRM and marketing automation tools.(HubSpot)
• Comfortable leveraging AI to increase output and efficiency.
• Strong understanding of digital marketing channels and tactics.
• Strong proficiency in analytics tools (e.g., Google Analytics, Google Ads, social media analytics).
• Strong understanding of SEO principles and growth hacking tactics.

This is an opportunity to join a dynamic team and make a real impact on a new phase of our company. If you're a creative and analytical thinker with a passion for driving growth, we encourage you to apply!

Working at REDspace.

One of the big plus sides of working at REDspace is we look out for you.

Your well-being. We offer:

• Fully company-funded health, vision, dental, EFAP, and life insurance coverage with access to virtual doctor visits via Maple
• Pension plan contribution matching
• A flexible Health Spending Account and/or Lifestyle Spending Account

Your career. We’re invested in your growth. We offer:

• A competitive compensation package, commensurate with experience
• Weekly sharing sessions for projects and technology
• Free access to a wide variety of training material including access to Udemy Business
• Team-oriented education strategy, which includes a professional development allowance
• Consistent, frequent check-ins with leadership

Your happiness. You’ll enjoy coming to work every day. We offer:

• A hybrid work environment requiring in-office presence three days a week, with remote work options for the remaining days.
• A large, beautiful office with free parking, an on-site gym/sauna, and complimentary coffee and snacks
• Fully remote positions are available for candidates outside the HRM area (50km), where applicable.
• Social and team building events 
• Charitable donation matching

Our commitment to diversity.

At REDspace, we believe that diverse backgrounds, talents, skills, experiences, and perspectives strengthen our business and enrich the communities in which we work and live. We are dedicated to fostering an inclusive environment where knowledge sharing and collaboration thrive, empowering our employees to achieve their best.

We are committed to growing and nurturing a workplace that values and respects every individual. Our hiring practices are based solely on merit and skill, ensuring that all employment-related and hiring decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national or indigenous origin, disability, age, citizenship, marital status, or Veteran status.

Join us in our mission to create a dynamic and inclusive community where everyone can contribute and succeed.

Need accommodations?

We are committed to providing an inclusive and accessible hiring process. If you require accommodations at any stage of the application or interview process, please let us know, and we will work with you to meet your needs.

Where to find us.

168-1595 Bedford Hwy

Bedford NS, Canada B4A 3Y4

This position is a hybrid position based out of our Bedford office.

We appreciate your interest in REDspace!