SEO Content Editor (Belgium market) 

As an SEO Content Editor at Entain, you'll be responsible for creating engaging and SEO-optimized content specifically for the Belgium market. This includes writing compelling articles in near-native Flemish and French, conducting keyword research tailored to Belgian search trends, and optimizing existing content to improve our organic visibility. You'll also manage the editorial calendar, develop content briefs, and collaborate with various teams to create effective content strategies.

To join Entain as an SEO Content Editor, you should have near-native proficiency in Flemish and French, as well as strong English skills. A solid understanding of SEO principles such as keywords and on-page optimization is essential. Experience with WordPress or similar CMS platforms is beneficial, along with a passion for sports, especially football, basketball, or NFL. Previous experience in content creation or the gambling/sports betting industry would be a plus.

While not mandatory, having previous experience in the sports betting industry can be advantageous for the SEO Content Editor position at Entain. It provides an understanding of the industry landscape and audience preferences. However, if you possess strong writing skills, a passion for sports, and a solid grasp of SEO techniques, your application will still be given serious consideration.

At Entain, the SEO Content Editor role operates under a hybrid working model, which typically involves working two days in the office and allowing you the flexibility to work from home for the remaining days. This setup is designed to foster collaboration while also supporting a healthy work-life balance.

As part of the Entain team, you'll enjoy a competitive salary complemented by a variety of benefits, including a generous bonus scheme, private medical insurance, a matched pension scheme, flexible holiday options, and additional days off for personal and professional development. Plus, there's a commitment to recognizing and celebrating employee achievements, allowing for a rewarding work experience.

To create SEO-optimized content, I begin with thorough keyword research to identify relevant search terms for the target audience. Then, I craft compelling content that naturally incorporates these keywords while ensuring that it provides value to the reader. I also focus on structuring the content with headings and subheadings to enhance readability, and I continuously analyze performance metrics to refine and optimize for better ranking.

To stay current with SEO trends, I regularly read industry blogs, attend webinars, and follow thought leaders on social media platforms. I also engage in online communities and forums where SEO professionals exchange insights and strategies. This helps me remain informed about algorithm changes and effective optimization techniques that I can apply in my content.

One successful content piece I created was an in-depth guide about hockey betting strategies. I conducted extensive keyword research and crafted the article to target specific phrases that hockey bettors search for. Not only did it rank well in search results, driving significant organic traffic, but it also received positive feedback from readers for its informative and engaging format.

I optimize existing content by first analyzing its performance through tools like Google Search Console. I look for opportunities such as targeting new keywords, improving meta tags, and enhancing readability. I also update content to ensure relevance by adding recent statistics or trends. Additionally, I might refresh internal links to improve site navigation and guide users to related content.

I primarily use tools like SEMrush and Ahrefs for keyword research, competitive analysis, and tracking rankings. Google Analytics is essential for measuring traffic and user engagement metrics. I also utilize Screaming Frog to audit on-page SEO elements. All these tools help me make data-driven decisions to optimize content effectively.

To enhance content quality, I would collaborate closely with the SEO team to align content with search strategy. Working with design, I would ensure that visuals complement the text effectively. Additionally, I would engage with marketing to understand audience insights and preferences, allowing us to tailor content that resonates better with our target market.

I have extensive experience using WordPress as my primary content management system. I am adept at formatting articles, uploading multimedia, and utilizing plugins for SEO enhancements. I understand how to schedule posts, manage updates, and collaborate with stakeholders within the CMS to streamline editorial processes.

I determine the target audience by conducting detailed research to understand their demographics, interests, and pain points. I analyze existing audience data, reviews, and feedback to develop personas that guide my content strategy. Moreover, I make use of SEO tools that insight search behavior and trends to tailor content specifically to what our audience is looking for.

Social media plays a crucial role in my content strategy as it serves as a platform for distribution and engagement. I utilize it to promote new content, share insights, and connect with the audience. I also monitor social media conversations to gather ideas for future content topics and identify what resonates most with our followers.

I approach tight deadlines by prioritizing tasks and breaking down the writing process into manageable steps. I keep a well-organized editorial calendar to track deadlines and allocate sufficient time for each piece. Communication with teams is key, and I ensure we set realistic expectations while keeping quality as my primary focus.