Sr. Field Event Marketing Manager

To be considered for the Senior Field Event Marketing Manager position at Envoy, candidates must have over 8 years of experience in event or field marketing, with at least 5 years specifically in B2B technology or SaaS. Experience in managing trade shows and field marketing initiatives that target both executive and technical audiences is essential.

As the Senior Field Event Marketing Manager at Envoy, you will be responsible for leading the strategy and execution of field marketing initiatives across the U.S. and U.K. This includes planning logistics, managing vendor relationships, budgeting, and ensuring events generate high-quality leads. You will also work closely with various teams to ensure that every event aligns with business goals and delivers substantial value.

Envoy's Senior Field Event Marketing Manager is expected to develop scalable event marketing strategies that maximize ROI and drive pipeline growth. This involves creating engaging programs for regional events and aligning the event strategy with business objectives to ensure measurable impact on lead generation and revenue.

Data analysis is vital for the Senior Field Event Marketing Manager role at Envoy. You will need to continually analyze event performance, optimize marketing investments, and align your strategies with sales and revenue goals. Use data-driven insights to track engagement and revenue outcomes to refine your approach for future initiatives.

The Senior Field Event Marketing Manager at Envoy will be required to travel up to 40% of the time for event execution. This means you'll have the exciting opportunity to engage with different teams and clients across various locations as you lead Envoy's dynamic event initiatives.

When approaching an event marketing strategy, it's crucial to start with clear business objectives and identify key target audiences. Collaborate with sales and marketing to align efforts, and utilize data analytics to shape your plans. Demonstrating your understanding of metrics that matter will resonate with interviewers.

Discuss a specific event where you managed every aspect, from budgeting and vendor selection to attendee engagement. Emphasize metrics, such as lead generation or brand awareness achieved. Highlight any challenges you overcame, focusing on your strategic thinking and operational expertise.

To measure an event's success, I look at various KPIs, including attendee engagement, lead acquisition, post-event surveys, and overall ROI. Align these metrics with specific business goals to demonstrate how the event contributes to larger objectives.

I have utilized a range of tools including Salesforce for lead tracking, Marketo for email campaigns, and project management software like Asana or Trello to streamline logistics and workflows. Demonstrating your proficiency in various platforms will show your tech-savvy nature.

Staying calm and flexible is key to managing last-minute changes. I prioritize communication with my team and vendors, ensuring everyone is updated. Having contingency plans in place is crucial to mitigate issues effectively while keeping the event running smoothly.

Engaging audiences can be achieved through interactive activities, meaningful discussions, and leveraging technology like live polls or social media integrations. Emphasizing your ability to foster connections will highlight your value in enhancing event experiences.

To ensure alignment, I facilitate regular meetings leading up to the event, create shared documents for feedback, and maintain open lines of communication between teams. Collaborating closely enhances synergy and contributes to a successful event.

I develop a detailed budget in advance, monitor expenses closely during planning, and continuously track ROI to ensure every spending aligns with strategic goals. Providing examples of projects where you successfully managed budgets will be compelling.

I've faced challenges like managing tight deadlines and unexpected vendor cancellations. To overcome these, I relied on building strong relationships with alternative vendors and having backup plans ready. This adaptability is critical in maintaining smooth operations.

I'm drawn to Envoy's innovative approach to workplace solutions and the opportunity to shape impactful experiences at events. Being part of a company that values creativity, data-driven decisions, and teamwork aligns perfectly with my career goals and aspirations.