Senior Manager, Demand Generation

EvenUp is one of the fastest-growing generative AI startups in history, on a mission to level the playing field for personal injury victims, which range from motor vehicle accidents to child abuse cases. Our products empower law firms to secure faster settlements, higher payouts, and better outcomes for those who need it most.

EvenUp is looking for a Senior Manager, Demand Generation to manage our paid media strategy and outbound demand generation channels (gifting, webinars, email marketing). You’ll be responsible for creating compelling campaigns that generate qualified pipeline for our sales team. The right candidate for the role is a data-driven growth marketer with expertise in multiple demand generation channels. You’ll collaborate cross-functionally with teams across marketing, sales, product, and operations to continuously analyze, refine, and scale our paid media programs to deliver measurable business outcomes.  

What you’ll do

• Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline.

• Support end-to-end campaign creation, execution, delivery and measurement of all demand generation campaigns.

• Execute and continuously improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1).

• Own and operate paid media across platforms (e.g., Google, LinkedIn, YouTube, Meta, Reddit, etc.), ensuring campaigns are well-targeted, paced to budget, and performance-driven.

• Design and implement nurture programs that guide prospects through the buyer journey and increase conversion.

• Collaborate closely with Sales, SDRs, Product Marketing, and Marketing Ops to align on messaging, targeting, attribution, and lead flow. Maintain healthy ad accounts and ensure data integrity, hygiene, and best practices across tools and platforms.

• Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates—using insights to optimize programs.

• Stay ahead of industry trends and identify new technologies and platforms that improve campaign efficiency and impact.

What we look for

• 8-10+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels

• 5+ years in managing Paid Advertising/Digital Marketing programs preferred (experience in marketing B2B SaaS products a strong plus)

• Experience managing and mentoring a growing demand generation team by fostering a culture of creativity, experimentation, and accountability.

• Expertise in leveraging analytics to drive campaign performance and optimization.

• Project management experience ensuring campaigns are flawlessly delivered on time and on budget.

• Demonstrated success in generating a high volume of qualified opportunities and driving strong alignment with sales.

Notice to Candidates:

EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (https://jobs.ashbyhq.com/evenup) or reputable job boards like our official LinkedIn or Indeed pages, and all official EvenUp recruitment emails will come from the domains @evenuplaw.com or @evenup.ai, or no-reply@ashbyhq.com email address. 

If you receive communication from someone you believe is impersonating EvenUp, please report it to us by emailing talent-ops-team@evenuplaw.com. Examples of fraudulent email domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”. 

Benefits & Perks:

Our goal is to empower every team member to contribute to our mission of fostering a more just world, regardless of their role, location, or level of experience. To that end, here is a preview of what we offer:

• Choice of medical, dental, and vision insurance plans for you and your family

• Flexible paid time off

• 10 US observed holidays, and Canadian statutory holidays by province

• A home office stipend

• 401(k) for US-based employees

• Paid parental leave

• Sabbatical program

• A meet-up program to get together in person with colleagues in your area

• Offices in San Francisco, Los Angeles, and Toronto

Please note the above benefits & perks are for full-time employees

About EvenUp:

EvenUp is on a mission to level the playing field in personal injury cases. EvenUp applies machine learning and its AI model known as Piai™ to reduce manual effort and maximize case outcomes across the personal injury value chain. Combining in-house human legal expertise with proprietary AI and software to analyze records. The Claims Intelligence Platform™ provides rich business insights, AI workflow automation, and best-in-class document creation for injury law firms. EvenUp is the trusted partner of personal injury law firms. Backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures (BCV), SignalFire, NFX, DCM, and more, EvenUp’s customers range from top trial attorneys to America’s largest personal injury firms. EvenUp was founded in late 2019 and is headquartered in San Francisco. Learn more at www.evenuplaw.com.

EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.