Senior Marketing Specialist

As a Senior Marketing Specialist at Colliers, your main responsibilities include drafting and organizing marketing correspondence, designing customized marketing materials, developing localized content for campaigns, and performing CRM data entry and maintenance. You will play a crucial role in supporting our commercial real estate brokers through effective communication and project management.

To become a Senior Marketing Specialist at Colliers, you should possess a Bachelor’s degree in business, Marketing, Communications, Real Estate, or a related field. Additionally, a minimum of 5 years of experience in a similar position along with proficiency in Microsoft applications and the Adobe Creative Suite are essential for success in this role.

Important skills for a Senior Marketing Specialist at Colliers include exceptional organizational abilities, effective communication, project management skills, proficiency in graphic design software, and strong editing and proofreading capabilities. You'll need to manage multiple tasks efficiently in a fast-paced environment while maintaining attention to detail.

The Senior Marketing Specialist plays a vital role in Colliers' growth by enhancing the marketing execution for our commercial real estate brokers. By developing engaging marketing materials and localized campaigns, you help drive audience connections and support business operations which are crucial for our ongoing success.

The Senior Marketing Specialist position at Colliers is an onsite role based in one of our South Florida offices, including locations in Fort Lauderdale, Boca Raton, West Palm, and Miami. This setup allows for collaborative efforts with brokers and marketing teams to streamline internal processes effectively.

When responding, emphasize specific projects where you utilized Adobe Creative Suite, such as creating brochures or advertisements. Highlight your proficiency in tools like InDesign and Photoshop, and explain how your designs contributed to successful marketing campaigns.

Discuss how you use tools like to-do lists or project management software to manage your workload. Share examples of how you successfully balanced competing deadlines or projects to demonstrate your time management skills.

Talk about your research process to understand audience needs, demographic trends, and market data. Provide examples of how you tailored your content to different segments, ensuring effectiveness in your messaging.

In your answer, outline the campaign's goals, your specific role, the strategies you implemented, and the measurable outcomes. This showcases your ability to contribute effectively to projects and achieve results.

Explain your approach to feedback, emphasizing openness and adaptability. Share a situation where you received constructive criticism, how you addressed it, and the positive outcome that followed, reinforcing your collaborative skills.

Focus on clarity and the ability to adapt your message to different stakeholders. Provide examples of how effective communication improved your teamwork and project outcomes, emphasizing the role it plays in successful marketing.

Share the resources and channels you follow, such as industry blogs, webinars, and networking events. Discuss how continuous learning influences your marketing strategies and enhances your contribution to the team.

Describe specific tools or methodologies you use for project management, like Agile or Trello. Highlight a specific project example where your management skills led to timely delivery and successful execution.

Talk about metrics like engagement rates, lead conversions, and overall ROI. Emphasize how data-driven decision-making informs future marketing strategies and campaign adjustments.

Showcase your knowledge of Colliers by discussing its values, culture, and commitment to client success. Relate this to your marketing approach, demonstrating how you can enhance the company’s unique position in the industry.