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Social Media Specialist

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The Social Media Specialist devises, implements, and measures successful social media strategies and tactics across common and emerging platforms. The successful applicant will be responsible for supporting account leaders across a variety of industry segments to ensure timely completion of client projects and other impactful deliverables.

SPECIFIC RESPONSIBILITIES MAY INCLUDE:

Maintains in-depth and thorough knowledge of the innerworkings and capabilities of the most common social media applications including Facebook, Instagram, LinkedIn, X (formerly Twitter) and TikTok, among others
Brainstorms creative and actionable strategies and tactics for leveraging social media to engage key audiences through relevant content
Conceptualizes various content and content types that align client objectives with trending topics of interest to audience members using social media applications
Recommends various engagement approaches based on the unique characteristics of each situation
Develops and implements strategic social media plans unique to the nuances of each storyline and/or client business
Writes compelling and effective content that grabs attention in starting a dialogue and influences audience mindsets and/or actions
Collaborates closely with Creative team on content development to ensure adherence to brand style and tone
Develops and executes strategies for proactive social media listening programs to engage new users and community management processes to build brand affinity with existing users
Identifies, manages and executes agreements with influencers on behalf of clients; fluent in navigating terms, deliverables and required disclosures
Safeguards client-sensitive information at all times
Reads and watches social media on a daily basis in order to maintain a real-time pulse of trending topics
Measures, analyzes and reports performance via defensible data and actionable insights

QUALIFICATIONS, EXPERIENCE AND EDUCATION:

3 to 7 years of previous social media experience, preferably in an agency setting
Proven experience in developing successful, strategic social media campaigns
Successful track record of leveraging social media to help achieve business objectives
Demonstrated ability to understand complex topics
Experience managing multiple projects and prioritizing competing deadlines
Relentless commitment to collaboration and active participation in a hybrid or remote work environment
Excellent interpersonal skills with the ability to apply feedback, as appropriate
Excellent presentation and written communication skills
BA/BS in marketing, advertising, public relations, communications, journalism or related fields
10% travel may be required

To apply, please submit your cover letter and resume for this position.

Fahlgren Mortine is an Equal Opportunity Employer.

Must be authorized to work in the U.S. without the need for visa sponsorship.

Average salary estimate

$75000 / YEARLY (est.)

min

max

$60000K

$90000K

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What You Should Know About Social Media Specialist, Fahlgren Mortine

Are you passionate about social media and looking to make a significant impact as a Social Media Specialist? At Fahlgren Mortine, you’ll have the opportunity to devise, implement, and measure innovative social media strategies across a variety of platforms, including Facebook, Instagram, LinkedIn, X (formerly Twitter), and TikTok. You’ll work closely with account leaders to ensure that client projects and deliverables are not just completed, but executed with precision and creativity. Your day-to-day responsibilities will include brainstorming actionable strategies that engage key audiences, conceptualizing compelling content, and developing unique social media plans that resonate with each client’s objectives. You’ll have the chance to write engaging copy that sparks conversations and drives actions, all while collaborating with our Creative team to ensure brand consistency. Using your expertise in social media, you’ll manage influencer agreements, execute community management processes, and keep a finger on the pulse of trending topics to enhance brand affinity. With 3 to 7 years of experience in social media—preferably in an agency setting—you’ll be able to navigate complex topics, manage multiple projects, and adapt quickly to changing priorities. If you have a BA/BS in marketing, public relations, or a related field, and possess excellent communication skills, we want to hear from you! Step into a role where your contributions are valued and creativity is celebrated at Fahlgren Mortine.

Frequently Asked Questions (FAQs) for Social Media Specialist Role at Fahlgren Mortine

What are the responsibilities of a Social Media Specialist at Fahlgren Mortine?

As a Social Media Specialist at Fahlgren Mortine, your primary responsibilities will include developing and implementing strategic social media plans, creating engaging content, and collaborating closely with various teams. You'll brainstorm and execute innovative strategies tailored to client needs, ensuring that all social media campaigns align with business objectives and resonate with target audiences.